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Omnichannel Analytics Guide for SaaS Companies

Userpilot

Omnichannel analytics enable teams to get a 360 view of user behavior at different touchpoints of the customer journey. In particular, it covers: What omnichannel analytics are Why it’s important to track How to implement your omnichannel analytics strategy Omnichannel analytics tools Let’s get right into it!

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14 Zendesk Integrations SaaS Companies Need in 2023

Userpilot

The article explores the best Zendesk integrations for: Customer support Customer feedback Productivity Email and social media communication Analytics and reporting Let's get right to it! Zendesk communicates with external apps via API, so creating integrations is easy. How many apps does Zendesk have?

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The difference between product analytics and business intelligence tools — and why you need both

Mixpanel

In 2019, industry-leading Business Intelligence tools (BI tools), Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. These massive deals show that BI tools and data warehouses are a powerful combo that companies across the globe are incorporating into their tech stacks.

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Why marketers should choose Mixpanel over Google Analytics 4 (GA4)

Mixpanel

For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. But with customers spending more time researching and buying online, websites and product experiences are converging to accommodate customer needs, and the scope of analysis for most marketers is increasing.

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Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Tune in to this webinar to hear how Mark43 Product Manager Richard Cheng went about researching, prototyping, and iterating to deliver analytics and business intelligence tools to police departments, emergency call centers, and other public safety agencies, bringing Mark43 users a positive and effective product experience.

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The Ultimate Guide to Google Analytics 4 for UX Designers and Business Owners

UX Planet

Master Google Analytics 4 for user behavior analysis, UX design optimization, and enhanced website performance to improve sales. Hi there, I was looking into Google Analytics 4 and found an article by Alice Emma Walker. If you know about Universal Analytics , it’s going away on July 1, 2024. It’s six years old.

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Tristan Handy on the changing face of the data stack

Mixpanel

From early computer systems (basically operating on arithmetic) to the priests of Oracle and IBM. From siloed systems to open source technology that bridges the gap between data engineering and data analysis. That birthed a whole new suite of job titles and tools. From punch cards and filing drawers to early computers.