Lenny Rachitsky

NOVEMBER 16, 2023

For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Product Research 52

Product Research User Testing Reporting Tools Customer Feedback 52

Userpilot

NOVEMBER 14, 2023

It also helps you to develop an omnichannel marketing strategy to engage existing and potential customers more effectively. Improves the performance of omnichannel marketing campaigns To acquire new customers, you normally have to engage them via multiple marketing channels. Funnel analysis in Userpilot. Coupler.io

Analytic Tools 91

Analytic Tools Data Visualization Customer Experience Onboarding KPIs 91

Mixpanel

NOVEMBER 9, 2020

In 2019, industry-leading Business Intelligence (BI) tools, Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. More recently in 2020, cloud-based data warehouse Snowflake went public at an eye-popping market capitalization of $70 billion.

Data Visualization 111

Data Visualization Differentiation Analytic Tools User Testing 111

Piyanka Jain

JUNE 10, 2019

What Google’s and Salesforce’s respective acquisition of Looker and Tableau Software means for CIO’s The BI analytics tool space is consolidating to compete against Microsoft’s ensemble of Business Analytics(BA) products which promises to solve for the entire workflow?—?data With Google’s announcement to buy Looker for $2.6b

Analytic Tools 150

Analytic Tools Data Visualization Customer Experience Enterprise 150

UX Planet

JANUARY 23, 2024

Advanced Segmentation: Segment your audience based on their behavior and demographics for targeted marketing. By integrating with Google Ads and using tools like Looker Studio, designers can further enhance their advertising strategies and present data findings effectively. Cohort Explorer In Google Analytics 4 2.

Data Visualization 91

Data Visualization Analytic Tools User Testing UX 91

Lenny Rachitsky

JANUARY 16, 2024

Top-down (sales-led) B2B SaaS Examples: Snowflake, Box, Salesforce, Workday, Looker This category includes both seat-based and usage-based pricing and normally ends up as a predetermined negotiated annual contract. For marketplace models, it would include things like payment processing fees, incentives, and defaults.

User Testing 118

User Testing B2C Outbound Feedback Software 118

People-First Product Leadership

SEPTEMBER 17, 2023

”> Documents Organization strategy Market Research Product governance Go to Market approach Terminology Product Infrastructure or Product Platform <Include documents which are deprecated now and more of a reference.> For example… Figma - We use Figma and Figjam to design our products and for collaborative work.

Research Software 52

Research Software Data Visualization Analytic Tools Feedback Software 52

Mixpanel

AUGUST 10, 2021

.” Today, Tristan says product analytics tools like Mixpanel can return deep analysis of specific user and product topics through simplified, self-serve data questions—an operation that is “way worse in practice” through data visualization business intelligence (BI) tools, like Looker or Mode, he explains.

Analytic Tools 126

Analytic Tools Data Visualization Engineering Transportation 126

Reveal

DECEMBER 2, 2021

This is where tools such as Reveal and Looker come in handy – they convert raw data into easy-to-understand and easy-to-use insights that enable organizations to reshape and modernize the way they do business. What is Looker? What Is Looker? In 2019, Looker got acquired by Google and is now part of the Google Cloud platform.

Embedded Analytics 52

Embedded Analytics Data Visualization Analytic Tools Reporting Tools 52

Iteratively Blog

JANUARY 10, 2021

Looker and Mixpanel). Of course, SQL knowledge has its obvious advantages and if you’re able to find or train talent across the company (think product, marketing, customer success, etc.) In short, in a data-led company analytics involves almost everyone. you can make it work - but it has its obvious downsides and limitations.

Embedded Analytics 52

Embedded Analytics Analytic Tools Data Visualization Software Review 52

Usersnap

AUGUST 20, 2021

You should split the customer feedback across your product, customer service, and marketing and sales categories. Use the feedback data to make decisions about how to improve the way you market and sell the product, how you teach customer service reps, and how to positively change the product. Categorizing Customer Feedback.

Feedback Software 52

Feedback Software Customer Feedback User Testing Data Visualization 52

Amplitude

SEPTEMBER 25, 2019

I had some experience using self-service visualization tools like Tableau and Looker at LogMeIn, and I liked being able to expose insights that were worth exposing. A lot of times it’s based on a hunch, or the company believes there’s product-market fit in a certain area. JJ: Well, there’s two ways to look at the type of work I do.

Data Visualization 58

Data Visualization Customer Feedback Strategy Dashboard 58

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Reveal

DECEMBER 1, 2021

With its robust capabilities to expand your business, add value to your customers, and ultimately grow your profits, embedded analytics solutions are becoming essential for businesses that want to be able to survive in the market. If you have your data stored elsewhere, Looker will need to put some form of an SQL database to query against.

Embedded Analytics 52

Embedded Analytics Data Visualization Analytic Tools Reporting Tools 52

Userpilot

SEPTEMBER 25, 2023

Hubspot is a great tool for tracking sales and performing marketing analytics. Looker Studio can assist you in campaign performance tracking. It accounts for all the marketing, advertising, sales, and other costs of bringing in a new customer. Revenue growth rate: The financial growth per year. Customer acquisition cost formula.

Data Visualization 88

Data Visualization Analytic Tools Reporting Tools Onboarding KPIs 88

Indicative

OCTOBER 23, 2020

Every team — from product to marketing, and IT to engineering — is generating data. A marketing team might be interested in analyzing different points of conversion on a website. A marketing team might be interested in analyzing different points of conversion on a website.

Embedded Analytics 141

Embedded Analytics Analytic Tools Data Visualization Reporting Tools 141

Amplitude

APRIL 12, 2018

Where does product analytics fit in the realm of analytics tools on the market? What makes product analytics different from marketing analytics? Hint: Skip to 3:45 to learn how Amplitude compares to BI tools and marketing analytics.). So, that’s kind of like the marketing analytics piece. I need to be on the web.

Data Visualization 40

Data Visualization Analytic Tools Reporting Tools Research Software 40

Amplitude

APRIL 12, 2018

Where does product analytics fit in the realm of analytics tools on the market? What makes product analytics different from marketing analytics? Hint: Skip to 3:45 to learn how Amplitude compares to BI tools and marketing analytics.). So, that’s kind of like the marketing analytics piece. I need to be on the web.

Data Visualization 40

Data Visualization Analytic Tools Reporting Tools Research Software 40

Mixpanel

AUGUST 11, 2020

How is Mixpanel different from marketing analytics tools like Google Analytics? We’re not here to declare a winner: marketing analytics tools are immensely valuable, and have an important place in the tech stacks of just about every company. Marketing analytics help teams answer questions like: where are my users coming from?

Data Visualization 98

Data Visualization Analytic Tools Reporting Tools Research Software 98

Mixpanel

JANUARY 9, 2020

As with many things in this life, organization is the first step to success, whether you’re looking to increase operational efficiency, improve user experience, or innovate to grow market share. Product managers and marketing teams can use this data to understand how to grow, engage, and retain their user base. These tools (e.g.,

Data Visualization 129

Data Visualization Analytic Tools Feedback Software Customer Feedback 129

Mixpanel

FEBRUARY 17, 2022

Organizations invest in self-serve analytics tools (like Mixpanel) to give their product managers, marketers, and analysts of all levels the ability to access what they need and iterate quickly. Although, complex analysis does not need to be completely separate from self-serve insights.

Data Visualization 59

Data Visualization Customer Feedback Analytic Tools User Testing 59

Mixpanel

APRIL 20, 2022

To quickly summarize, we collect marketing, sales, and product data from the relevant systems of record, merge them together in BigQuery using Salesforce account IDs as a common identifier and tag each account with whether it belongs to our ideal customer profile (ICP). Here’s how we did it. Data structure for our Mixpanel project.

Data Visualization 122

Data Visualization Analytic Tools Reporting Tools User Testing 122

Iteratively Blog

MAY 31, 2020

Businesses use analytics to determine product health, improve the customer experience, test product-market fit, and ensure that they are making the right investments with limited time and resources. If you're trying to measure product-market fit , you need to bring product analytics into the fray. Product Analytics + Marketing Team.

Data Visualization 97

Data Visualization Analytic Tools Onboarding KPIs User Testing 97

Mind the Product

MAY 13, 2019

Here’s what this means, and how we achieve it at Monzo: The squad is cross-functional: it has the right balance of engineers, designers, analysts and advisors from marketing, customer service, legal, risk and compliance. Product managers should politely decline to get involved in decisions, and suggest the engineers go directly to marketing.

Research Software 163

Research Software Feedback Software User Testing Customer Experience 163

Amplitude

NOVEMBER 12, 2019

The healthcare enterprise market, i.e., hospitals that employed many doctors and providers, who needed advanced technology for precision medical scribing—was hugely receptive and had the budget to purchase Google Glass enmasse. If you’ve ever seen a venture capitalist market map, you know there is substantial competition in each vertical.

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

Reveal

AUGUST 17, 2022

Among all embedded analytics products on the market, Tableau is certainly one of the most popular BI tools for analyzing, visualizing, and working with data. But like any other software solution on the market, Tableau is also not perfect and surely not the best fit for every business use case. Reveal Embedded Analytics.

Embedded Analytics 59

Embedded Analytics Data Visualization Analytic Tools Reporting Tools 59

Usersnap

SEPTEMBER 9, 2021

Some common categories include product feedback, customer service feedback, marketing and sales feedback, etc. This step involves a fair bit of collaboration with your marketing, customer support, and product teams. Emails: One of the most common tools to drive personalized surveys is to use email marketing tools. The Takeaway.

Feedback Software 52

Feedback Software Research Software User Testing Reporting Tools 52

Userpilot

MAY 22, 2023

Then you either import the data manually into a business intelligence (BI) tool like Looker or Tableau or an analytics platform like Segment. However, as you’re using dedicated analytics tools for each channel, you’re likely to get more granular product and marketing business insights.

Analytic Tools 80

Analytic Tools Feedback Software Data Visualization Reporting Tools 80

Userpilot

APRIL 3, 2024

To make your life a little bit easier and help you choose the best dashboard analytics tool for your SaaS, we’ve produced a guide of 12 excellent platforms available on the market in 2024. Looker Studio , formerly Google Data Studio, excels in collaborative, customizable analytics dashboards but may lack advanced reporting features.

Data Visualization 83

Data Visualization Embedded Analytics Reporting Tools Analytic Tools 83

Indicative

FEBRUARY 25, 2020

It’s this hunger for information that has given rise to the variety of BI solutions on the market today — each with their own value propositions. We live in accelerated times, and the companies that are winning the race for market share are the ones with the best understanding of their metrics. . How can your organization keep up?

Analytic Tools 94

Analytic Tools Data Visualization Reporting Tools Feedback Software 94

Indicative

NOVEMBER 11, 2020

Experts predict the Customer Analytics market will top $24 billion by 2025. Focused on democratizing access to data-driven decision making, Customer Analytics tools empower non-technical users (like marketing and product teams) to make sense of all the data. Which markets can we grow into? Common features.

Data Visualization 135

Data Visualization Analytic Tools User Testing Reporting Tools 135

Userzoom

NOVEMBER 27, 2019

Then, when Product wanted to validate a particular user problem, we’d start by gathering relevant quantitative and qualitative data from our product instrumentation such as MixPanel or Looker, followed by reaching out to specific instructors or students early in the process.

User Testing 92

User Testing Product Research Customer Feedback Research Software 92