Daniel Elizalde IoT Blog

APRIL 6, 2021

The post How Great Positioning Leads to Great Roadmaps (and Not the Other Way Around) with April Dunford appeared first on Daniel Elizalde.

Positioning 71

Positioning Roadmap Enterprise Leadership 71

Business of Software Conference

MARCH 11, 2021

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. In this brand new talk, April will show you how you can take your competitor’s biggest strengths and turn them into weaknesses. Upcoming Events.

Positioning 40

Positioning Fractional CTO CTO Consulting 40

Gainsight

OCTOBER 5, 2020

April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. April described it as a “Mad Libs” fill in the blank exercise. . “Positioning is an interesting concept,” April stated.

Positioning 59

Positioning Analytic Tools Data Visualization Strategy 59

Business of Software Conference

SEPTEMBER 11, 2023

Your Differentiated Value Should Be Your Sales Pitch STRATEGY MARKETING SALES Find out more about BoS USA 23 Book Now Learn how great SaaS & software companies are run We produce exceptional conferences & content that will help you build better products & companies. Join our friendly list for event updates, ideas & inspiration.

Differentiation 40

Differentiation Events Books Strategy 40

Business of Software Conference

NOVEMBER 30, 2020

April Dunford // Ambient Strategy. In this talk, April is going to teach you the difference between selling and helping customers buy. April Dunford BoS USA Online 2020 from Business of Software Conference. Startups often struggle to communicate the value of their products, particularly in sales meetings.

Research Software 64

Research Software User Testing Positioning Product Research 64

Business of Software Conference

JULY 2, 2019

So began April Dunford’s prescription at the Cambridge, UK launch of her first book, Obviously Awesome , hosted by Business of Software. There’s a process to follow – one that April sets out very clearly in the book, having refined it over the course of repositioning at least 16 products. Positioning is the cough medicine talk.

Positioning 40

Positioning Banking User Testing Books 40

Business of Software Conference

MAY 18, 2023

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. At first, April seriously underestimated how hard that is. And yes, that is a new speaker announcement!

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

Business of Software Conference

JULY 26, 2022

April Dunford, How to Tell a Story that Sells. In this brand new talk, April will share a framework you can use to build a story that focuses on WHY you built what you built in a way that is differentiating, compelling, and most importantly, gets you business. April Dunford How to Tell a Story that Sells.

Differentiation 75

Differentiation Books Framework Branding 75

Innovatemap

DECEMBER 20, 2023

April Dunford Maria Otteson, Senior Product Marketer April Dunford is a go-to for our product marketing team. It’s a source of not just inspiration but also practical strategies for overcoming tough situations. The honest conversations inspire us to face our challenges with a bit more courage and a lot more heart.

Research Software 52

Research Software Customer Feedback Entertainment User Testing 52

The Product Coalition

MARCH 3, 2023

Source: [link] Source: [link] Source: [link] Source: [link] Thanks to, Ellen Fishbein, April Dunford, Adam Waxman for providing feedback on my early drafts! What else did you try? Instead of personas, I fill out a “Job Card” for each use case.

User Testing 145

User Testing Research Software Feedback Software Product Research 145

Business of Software Conference

APRIL 14, 2021

Breakout Session 26th April – 14:30 BST/09:30 ET. – Joe Leech Entrepreneurs Anonymous: Scaling a Tech Business is Hard – Gareth Marlow More… Breakout Session 26th April – 17:00 BST/12:00 noon ET. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week.

CTO 95

CTO Events Leadership Roadmap 95

Lenny Rachitsky

FEBRUARY 18, 2024

Your guide to the World Economic Forum’s annual meeting: [link] • Adobe: [link] • Satya Nadella on LinkedIn: [link] • Glengarry Glen Ross on Prime Video: [link] • The Wolf of Wall Street on Prime Video: [link] • A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome (..)

B2B 109

B2B Reporting Tools Customer Experience Enterprise 109

Business of Software Conference

MAY 9, 2022

April Dunford: Confusing Positioning and Strategy. April is riled by this. April Dunford. April blames consultants in Silicon Valley for propagating the myth that a story that works for VCs will work in a sales situation and for attracting employees into your company.

Vision 52

Vision Positioning Strategy User Testing 52

Business of Software Conference

MAY 17, 2022

Join Bob Moesta and April Dunford in this animated discussion of JTBD, vision, and strategy. Secondly, you have to know what your customer is trying to achieve; the age old parable about not wanting a 1/4″ drill-bit but wanting a 1/4″ hole testifies to that. Subscribe for new talks, episodes, and events. It is yours.

Strategy 60

Strategy Vision Events Positioning 60

Business of Software Conference

MARCH 21, 2023

April Dunford April is an executive consultant, speaker, and author who helps technology companies make complicated products easy for customers to understand and love. Throughout March we are sharing some of the brightest and best talks from BoS to celebrate the wonderful women we have welcomed on stage.

Startups 40

Startups Consulting Events Positioning 40

Business of Software Conference

JUNE 21, 2019

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book.

Positioning 56

Positioning Books User Testing Weak Development Team 56

Business of Software Conference

JUNE 9, 2023

April Dunford has started a podcast – it’s called Pos!tioning The first episode tells the story of how April accidentally fell into positioning and she explores Clayton Christensen’s Jobs To Be Done Framework and talks about how it revolutionized her approach to marketing.

Events 40

Events Framework Positioning Strategy 40

Business of Software Conference

MAY 5, 2022

Bob Moesta and April Dunford discussed JTBD from a strategy POV online in 2021 Watch. Clayton Christensen discussed it in 2011 Watch. Bob Moesta and Chris Spiek gave a live demo of the theory in 2013 Watch. Claire Suellentrop showed us how to perfect messaging with JTBD in 2018 Watch.

Workshop 69

Workshop Demo Messaging Events 69

Business of Software Conference

FEBRUARY 3, 2022

The ever wonderful April Dunford returns to the BoS Podcast with her talk from Europe 2020 thats helps you use strategic positioning to carve out a place in the market where you can win against any competitor of any size. Happy listening.

Positioning 49

Positioning Marketing 49

Sachin Rekhi

AUGUST 7, 2019

That's why I was excited to read April Dunford's new book entitled Obviously Awesome , which is an in-depth tactical guide on how to go about actually developing your product's positioning. The reality when it comes to positioning is that most companies end up with default positioning.

Positioning 108

Positioning Product Management Product Manager User Testing 108

Business of Software Conference

JUNE 26, 2019

A dose of the brilliant April Dunford at the London book launch of, ‘Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It‘. April is a globally recognized expert in Positioning and Market strategy. All attendees receive a copy of April’s book. Save Your Place. Upcoming Events.

Positioning 40

Positioning Events Books Customer Experience 40

Business of Software Conference

SEPTEMBER 1, 2023

He will also show you, with live and interactive demonstrations, some of the ways you can use existing AI tools to improve your work life April Dunford April will discuss why she thinks determining your differentiated value and making it real for customers are the two fundamental questions that help you build an effective sales story.

Data Visualization 52

Data Visualization Banking Customer Experience Framework 52

Business of Software Conference

MARCH 11, 2021

April Dunford: Positioning for growth – How to make complex products obviously awesome Everyone thinks they know what positioning is. Rahul Vohra, SuperHuman: The product market fit engine How to drive product strategy and growth by understanding who your most profitable customers are and what they value.

CTO 52

CTO User Testing Customer Feedback Customer Experience 52

Business of Software Conference

DECEMBER 8, 2020

Upcoming talk releases include: Jason Fried (CEO/Founder, Basecamp & Hey) on launching Hey April Dunford (Author, Obviously Awesome) on why you should stop selling your product Dharmesh Shah (CTO/Founder, Hubspot) on facing fears as an entrepreneur.

CTO 72

CTO Leadership UX Events 72

Lenny Rachitsky

JANUARY 25, 2024

( 32:35 ) The difference between visionaries and pragmatists ( 36:05 ) Finding the compelling reason to buy ( 43:45 ) The Early Market playbook ( 45:46 ) The Bowling Alley playbook ( 48:39 ) Different sales approaches for early market and bowling alley ( 51:26 ) Changing the value state of the company ( 53:28 ) The Tornado playbook ( 57:35 ) Why combining (..)

Marketing 70

Marketing User Friction Generative AI User Testing 70

Business of Software Conference

FEBRUARY 9, 2021

Upcoming talk releases include: Jason Fried (CEO/Founder, Basecamp & Hey) on launching Hey April Dunford (Author, Obviously Awesome) on why you should stop selling your product Dharmesh Shah (CTO/Founder, Hubspot) on facing fears as an entrepreneur.

Fractional CTO 64

Fractional CTO CTO Leadership Customer Experience 64

Business of Software Conference

JUNE 26, 2019

An old colleague saw this on the first page of April Dunford’s book on Product Positioning. A dose of the brilliant April Dunford at the Cambridge book launch of, ‘Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It‘. All attendees receive a copy of April’s book.

Positioning 40

Positioning Books Events Technology 40

Business of Software Conference

DECEMBER 17, 2020

Upcoming talk releases include: Jason Fried (CEO/Founder, Basecamp & Hey) on launching Hey April Dunford (Author, Obviously Awesome) on why you should stop selling your product Dharmesh Shah (CTO/Founder, Hubspot) on facing fears as an entrepreneur.

Software Review 52

Software Review CTO Leadership UX 52

Business of Software Conference

OCTOBER 24, 2022

I had drinks and snacks with April Dunford, Asia Osaingio, and Hanna Abaza and was completely inspired to rest and break when needed. I snuck in a chat with Patrick Cambell and listened to him share advice on consistent content creation when you’re running a business.

Feedback Software 58

Feedback Software B2B Travel Events 58

Business of Software Conference

FEBRUARY 24, 2021

Upcoming talk releases include: Jason Fried (CEO/Founder, Basecamp & Hey) on launching Hey April Dunford (Author, Obviously Awesome) on why you should stop selling your product Dharmesh Shah (CTO/Founder, Hubspot) on facing fears as an entrepreneur.

CTO 59

CTO Advertising Download Leadership 59

Business of Software Conference

NOVEMBER 24, 2020

Upcoming releases include great talks from April Dunford, Jason Fried, and Dharmesh Shah. Hangout with Alex Osterwalder Psychology for UX Masterclass. Get Weekly Advice From Software Experts. Every week we send out a brand new talk from Business of Software Conferences.

Framework 52

Framework Branding UX Events 52

Business of Software Conference

FEBRUARY 5, 2021

Upcoming talk releases include: Jason Fried (CEO/Founder, Basecamp & Hey) on launching Hey April Dunford (Author, Obviously Awesome) on why you should stop selling your product Dharmesh Shah (CTO/Founder, Hubspot) on facing fears as an entrepreneur.

Customer Feedback 52

Customer Feedback User Testing CTO Customer Experience 52

Business of Software Conference

DECEMBER 10, 2020

Upcoming talk releases include: Jason Fried (CEO/Founder, Basecamp & Hey) on launching Hey April Dunford (Author, Obviously Awesome) on why you should stop selling your product Dharmesh Shah (CTO/Founder, Hubspot) on facing fears as an entrepreneur.

CTO 52

CTO Leadership UX Events 52

Business of Software Conference

MARCH 8, 2021

On April 15, 2019, a fire started at Notre-Dame cathedral. on the night of April 15, an inexperienced security employee, working an extra shift to cover for a co-worker, saw a warning on the fire safety system. Good design makes software better, safer, more loved… Scott Berkun at BoS Conf Online.Spring, 26-27 April 2021.

Fractional CTO 52

Fractional CTO CTO Books Messaging 52

Business of Software Conference

JANUARY 29, 2021

Upcoming talk releases include: Jason Fried (CEO/Founder, Basecamp & Hey) on launching Hey April Dunford (Author, Obviously Awesome) on why you should stop selling your product Dharmesh Shah (CTO/Founder, Hubspot) on facing fears as an entrepreneur.

CTO 52

CTO Leadership Events Product Marketing 52

Business of Software Conference

DECEMBER 3, 2020

Upcoming talk releases include: Jason Fried (CEO/Founder, Basecamp & Hey) on launching Hey April Dunford (Author, Obviously Awesome) on why you should stop selling your product Dharmesh Shah (CTO/Founder, Hubspot) on facing fears as an entrepreneur.

CTO 52

CTO Leadership UX Events 52

Business of Software Conference

DECEMBER 1, 2020

Upcoming releases include great talks from April Dunford, Jason Fried, and Dharmesh Shah. Hangout with Alex Osterwalder Psychology for UX Masterclass. Get Weekly Advice From Software Experts. Every week we send out a brand new talk from Business of Software Conferences.

Product Research 52

Product Research Framework Branding UX 52