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How information architecture define your brand positioning?

UX Planet

By allowing users to find what they are looking for as effortless as possible, a well-developed IA improves the overall user experience of the product. Brand positioning: it reinforces its positioning as a a brand that helps customers achieve their desired aesthetic and functionality in every area of their room.

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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

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For Your Reading: Articles for Product Coalition Writers

The Product Coalition

As we work together to make product learning accessible, we invite you to read these articles to learn more about what we do. So if you’re a writer who submitted an article to us, and you feel that what you’ve read here so far applies to you — then welcome to Product Coalition. Read more ] Community Learning — Not Brand Marketing.

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Dealing with an Underperforming Development Team

Roman Pichler

Listen to this article: [link]. A development team does a good job if the following three conditions are fulfilled: First, the group reliably meets the agreed sprint goals and delivers product increments that offer a great user experience and exhibit the desired software quality. Say that you are working on a new brand-new product.

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How to Build a Consistent Brand Experience [+ Tips]

Userpilot

Wondering how to create a consistent brand experience to make a lasting impression of familiarity and trust? In a saturated SaaS world with tons of alternatives, a consistent brand experience can make you a recognizable brand. Maintaining core brand elements across various platforms to offer a familiar brand image.

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How Generative AI is Opening Up New Horizons for Branding Strategies

freshtrax

The rapid evolution of generative AI is revolutionizing branding strategies. More than just a technological tool, this evolution is having a profound impact on marketing approaches and brand storytelling. Generative AI is redefining brand identity and adding a new dimension to customer relationship building.

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Why are most Japanese brand logo designs text-based?

freshtrax

Original article: ??????????????????????. Researching the Top Brand Rankings. Best Japan Brands 2020 Rankings. 49% of the 100 brands fall into this category, which is almost half of the total. On the other hand, there are some brands, such as Kuroneko, whose symbol alone is well known around the world.

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