B2B Product Management

SEPTEMBER 29, 2023

Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. B2B products are products or services that are sold to other businesses, rather than to consumers. Here is a brief overview of the key differences between B2B and B2C products.

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B2C B2B Reporting Tools User Testing 52

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

Analytic Tools 93

Analytic Tools Feedback Software Research Software User Testing 93

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

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The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do. “Always Be Closing!”

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UX Planet

FEBRUARY 1, 2024

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. This approach not only enhances the usability of the product but also aligns its development with the real-world requirements of its users, making it more likely to succeed in the market.

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Mind the Product

JUNE 28, 2018

Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.

B2C 135

B2C B2B User Testing Feedback Software 135

Mind the Product

JANUARY 14, 2019

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Aspiring enterprise product managers often tell me that collecting a robust customer sample is difficult.

Enterprise 124

Enterprise Customer Feedback Data Visualization User Testing 124

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. What’s B2B? What’s Enterprise? Broadly, business-to-business (B2B) means building and selling products primarily for corporations and organizations. Unstated B2C Assumptions.

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Enterprise User Testing Data Visualization Product Research 105

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Pragmatic Marketing

MAY 21, 2019

For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. In fact, AI is increasingly becoming the answer for B2B eCommerce enterprises looking to make processes like search results, supply chain management and integration more efficient.

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B2B Data Visualization Artificial Inteligence Enterprise 70

Pragmatic Marketing

MAY 21, 2019

For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. In fact, AI is increasingly becoming the answer for B2B eCommerce enterprises looking to make processes like search results, supply chain management and integration more efficient.

B2B 70

B2B Data Visualization Artificial Inteligence Enterprise 70

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Feedback Software 90

Feedback Software Analytic Tools Research Software User Testing 90

Product Innovation Educators

NOVEMBER 7, 2022

Today we are talking about how to price B2B SaaS products, learning from pricing examples. Joining us is Marcos Rivera, the author of the new book Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS. They said they needed to grow market share and gain clients but at the same time lift the amount of dollars per client.

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B2B User Testing Banking Customer Experience 88

The Product Coalition

MARCH 6, 2019

How are consumer and enterprise products intrinsically different? Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 3 Onboarding B2B products might need to be deployed as its own mini-project for each enterprise client.

B2C 60

B2C B2B Customer Experience Enterprise 60

DemandMatrix

FEBRUARY 7, 2020

With advancement in technologies and infrastructure, enterprises are becoming client-centric hi-tech business houses. They are fully equipped with proactive and result oriented marketing strategies for their niche. Thanks to Technographics !

Enterprise 52

Enterprise B2B User Friction Technology 52

DemandMatrix

JULY 1, 2020

They have developed and are following smart marketing tactics that would help them sustain the impacts. How B2B Marketing got harder with changing global picture? It made countries to declare the lockdown compelling enterprises announce ‘Work from home’ or operate remotely to keep the businesses going.

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B2B Events Seminar Webinar 52

DevelopmentCorporate

NOVEMBER 14, 2021

While many enterprises use pay-per-click advertising, it is expensive and not available to many organizations. Product managers are responsible for understanding market and user problems and translating them into actionable items for product owners and development teams. Product managers should learn SEO to drive B2B SaaS sales.

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B2B Product Management Product Manager Advertising 52

Lenny Rachitsky

JANUARY 25, 2024

Moore’s work is focused on the market dynamics surrounding disruptive innovations, and how one overcomes the challenge of transitioning from serving early adopters to the mainstream. Crossing the chasm requires selling to “pragmatist customers” who, unlike early adopters, will not buy on the basis of a vision.

Marketing 70

Marketing User Friction Generative AI User Testing 70

Userpilot

OCTOBER 1, 2022

As you develop your product and achieve product-market fit , you must consider the technology adoption curve , which divides users into five segments: innovators, early adopters, early majority, late majority, and laggards. of the market) are excited about trying products and testing new technology. Software adoption curve. Innovators.

Feedback Software 92

Feedback Software Research Software User Testing Onboarding KPIs 92

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Grow and lead the product marketing team. Responsibilities. Helpful skills and experience.

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White Paper Marketing User Testing Customer Experience 118

Product Management University

MAY 24, 2021

In B2B though, the value chain goes well beyond the user. This is where B2B and B2C product management completely diverge. In B2B, the user and the buyer are rarely the same. At the top of your game, you’re delivering solutions with industry-specific functionality that make customers more competitive in their markets.

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User Testing Customer Experience Product Management Product Manager 246

Amplitude

NOVEMBER 12, 2019

After understanding specific user personas who might actually need the technology (which frankly, could be very clunky when worn frequently), Google Glass then pivoted towards selling to enterprise customers. Two metrics that I’ve found useful for the Top of Funnel include: Conversion percentage from B2B demand generation marketing.

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

Intercom, Inc.

MARCH 13, 2019

The first strategy of that next wave of growth is to expand your addressable market. How to expand your market. There are three ways companies typically expand their market: By expanding to other verticals. In B2B, that is companies who start by selling to smaller businesses and then expand to mid-market and enterprise.

Marketing 171

Marketing User Testing B2C Enterprise 171

UX Planet

JANUARY 18, 2024

This article delves into the importance of UI UX research, particularly for enterprise customers and B2B companies. The importance of UX research for enterprise customers and B2B companies cannot be overstated, particularly for mature SaaS providers and startups. What is UX Research in Design?

Data Visualization 97

Data Visualization User Testing Research Software Product Research 97

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Andrew Chen

SEPTEMBER 24, 2018

The consumerization and developerization of B2B. It brings together all the growth levers: Viral growth, performance advertising, consumer growth techniques – but also inbound marketing, enterprise sales, etc., Questions we talk about: What exactly does more bottoms up growth for enterprise look like? a16z Podcast.

Enterprise 76

Enterprise Inbound Advertising B2B 76

The Product Coalition

JULY 17, 2018

Is there a difference between developing a product for enterprise and a consumer? Although in both cases your software product is used by humans, an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.

B2C 60

B2C B2B User Testing Feedback Software 60

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. And enterprise is not an individual.

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  This is a must-close.”

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Information Weak Development Team Reporting Tools Technical Review 98

Mironov Consulting

JANUARY 24, 2024

  Do Sales, Marketing, Finance, HR, Engineering, and Product know/have what they need to support the plan?    (“We’ll dominate the market for X with industry-best profitability, winning products, highest NPS, 100%+ net renewals, and top employee satisfaction.”)   Did they have sufficient input?

Strategy 119

Strategy Product Strategy Onboarding KPIs Data Visualization 119

Melissa Perri

JANUARY 4, 2020

How do we run it in B2B" Managers are less afraid of experimentation. As more enterprises turn digital, this will become a stronger need for them. Supporting infrastructure will be needed to disseminate market research, and customer feedback to teams. . -- 2013: "We don't do experiments here, Melissa. We are a real business."

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Data Visualization User Testing Research Software Feedback Software 388

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

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User Testing Research Software Feedback Software Strategy 78

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Product Management University

FEBRUARY 15, 2023

Solution selling is a basic sales methodology that has long been the norm in enterprise B2B. If the customer is a pharmaceutical company, the real value may be related to FDA compliance and shrinking their time to market for new patented drugs. What is Solution Selling? It’s not wrong or bad.

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Product Research Document Demo B2B 130

Mironov Consulting

DECEMBER 29, 2022

Almost every week, I have a conversation with executives at B2B software companies who don’t see a bright-line distinction between software license revenue and customization/implementation revenue.  Or  Fresh investments are mostly used to scale up Sales & Marketing.  Engineering  A very big difference.

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