Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Mironov Consulting

FEBRUARY 28, 2024

  They are coming off customer calls, strategy sessions, renewal discussions, marketing automation planning sessions, compliance reviews, and industry analyst briefings that highlight improvements that must be made.  ”)  Building software is a complex intellectual team exercise, not simply reading specs or typing. 

Reporting Tools 105

Reporting Tools Software Review Technical Review Weak Development Team 105

Userpilot

APRIL 8, 2024

Think about the last software application that you used for work. This approach is becoming increasingly popular, even for the enterprise client. Word-of-mouth marketing relies on product virality and network effects. This reduces the role of the marketing and sales teams (but doesn’t eliminate them).

Analytic Tools 100

Analytic Tools Feedback Software Data Visualization Strategy 100

Mironov Consulting

JUNE 30, 2017

I’ve noticed a frequent executive-level misalignment of expectations across a range of software/tech companies, particularly in B2B/Enterprise companies and where Sales/Marketing is geographically far away from Engineering/Product Management. Let’s call it the software development deli counter problem.

Software Developers 96

Software Developers Software Development Reporting Tools Software Review 96

Mironov Consulting

JANUARY 24, 2024

  Do Sales, Marketing, Finance, HR, Engineering, and Product know/have what they need to support the plan?    (“We’ll dominate the market for X with industry-best profitability, winning products, highest NPS, 100%+ net renewals, and top employee satisfaction.”)   Did they have sufficient input?

Strategy 119

Strategy Product Strategy Onboarding KPIs Data Visualization 119

The Product Coalition

MARCH 23, 2022

I apply this lens to a startup that develops solutions in the health-tech market. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. Microsoft, for example, depends on manufacturers (Dell/HP) and retailers (Best buy) to sell its software.

Startups 126

Startups Fractional CTO Technical Review Software Review 126

Userpilot

DECEMBER 10, 2023

However, it’s not ideal for complex products or enterprise clients where customers aren’t the end users. SLG is better for communicating the product value at the enterprise level and building the business case. The final stage in the process is review; when you reflect on how to improve the other stages and aspects of your PLS motion.

Analytic Tools 105

Analytic Tools Feedback Software Customer Experience Data Visualization 105

UX Planet

MARCH 7, 2024

This siloed approach can lead to misaligned goals, redundant work, and a slower time-to-market, significantly inflating the cost of projects. How Hiring an Outsourcing Agency Solves Design Ops Dilemmas It’s clear that the cost of building and maintaining an in-house design team extends far beyond salaries and software subscriptions.

Feedback Software 52

Feedback Software Research Software Customer Experience Customer Feedback 52

PMLesson's Ace the PM Interview

MAY 20, 2019

Although product managers at consumer and enterprise companies have a title in common, the jobs themselves can vary drastically. So, how is product management in enterprise different from consumer tech? Solving problems once they’ve been discovered is equally as different between the consumer and enterprise worlds.

User Testing 45

User Testing Enterprise Technical Review Feedback Software 45

PMLesson's Ace the PM Interview

MAY 20, 2019

Although product managers at consumer and enterprise companies have a title in common, the jobs themselves can vary drastically. So, how is product management in enterprise different from consumer tech? Solving problems once they’ve been discovered is equally as different between the consumer and enterprise worlds.

User Testing 40

User Testing Enterprise Technical Review Feedback Software 40

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Gainsight

MAY 7, 2020

Now, most organizations are settling into the reality that digital businesses will continue to grow, but due to uncertainty, most need to be more conservative on spending. We’ve written about process solutions to “do more with less” But how can you do more with less software spend ?

Analytic Tools 59

Analytic Tools Customer Communications Feedback Software Customer Experience 59

Userpilot

DECEMBER 18, 2022

After the overnight success of Chat OpenAI, it’s no wonder predictions related to using AI and machine learning to increase our understanding of user behavior , greater automation of low-level tasks , and GPT-4 dominate Product Managers’ and Marketers’ projections for the upcoming year.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Product Research 98

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). We’re the best in the market.”

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Signup to be a Mentor Today! View the live stream….

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Intercom, Inc.

JANUARY 5, 2022

And as nice as verbal assurances and a handshake are, as you grow and try to sign with more established, enterprise-level companies, you’ll find yourself more and more having to provide proofs of compliance before closing the deal: The shift to the cloud, more and more data breaches – it really put a magnifying glass on third-party risk.

Reporting Tools 211

Reporting Tools Data Visualization Software Review Technical Review 211

ProductPlan

MARCH 4, 2022

Note: We’ll assume your company sells B2B SaaS software. Let’s say that when you drafted the bio for your persona, you had learned that the typical user of your B2B app would be using it in an office. Note: If you’re selling B2B products, you probably have different messages for your user persona vs. your buyer persona.

Customer Experience 84

Customer Experience Customer Feedback User Testing Feedback Software 84

Intercom, Inc.

MARCH 28, 2022

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. The answer is yes – it’s both.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Intercom, Inc.

NOVEMBER 20, 2018

Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Gainsight

JANUARY 6, 2023

They’re investing in product experience (PX) and product-led growth (PLG) strategies to efficiently chart a path to durable growth—and smooth sailing when market conditions improve. Product-Led Growth Through Market Volatility. Best Practices in Enterprise Product Management. Why You Need a Product-Led Growth Tech Stack.

Data Visualization 52

Data Visualization Analytic Tools Customer Experience Research Software 52

The Product Coalition

OCTOBER 26, 2020

Here is our list of the best and most trusted UX design companies in the world based on our market research. Fireart Studio Fireart Studio is a boutique design and software development company headquartered at the heart of Poland?—?Warsaw. Eleken is great at both UI/UX design and marketing design. Just keep on reading!

Customer Experience 91

Customer Experience Research Software User Experience User Testing 91

The Product Coalition

MAY 6, 2020

We understand that’s not an easy choice since you’re likely looking for a team that not only writes an excellent code but also grabs your vision, cares about your business needs, and contributes with its own industry insights and recommendations. It is an established boutique design and software development house based in Warsaw, Poland.

Research Software 78

Research Software Analytic Tools Feedback Software Development 78

Lenny Rachitsky

FEBRUARY 13, 2024

At Irrational Labs , we surveyed 60 software companies to reflect on their experience with pricing studies. Testing multiple prices in the market for SaaS products also means maintaining them—which no technical team wants to do indefinitely. As a product manager, marketer, or designer, you decide what that information is.

Data Visualization 104

Data Visualization Product Research User Testing Research Software 104

Mind the Product

APRIL 27, 2017

A separate set of both written and visual techniques can be used to define solutions that should be implemented in software to address the pain points. This, I think, is a better way to begin to understand a user or market need and its associated pain points. Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES.

Framework 112

Framework User Testing Research Software Feedback Software 112

ProductPlan

JANUARY 7, 2022

Markets and technologies change. Transforming the company’s software offering from a client-side app downloaded by customers to a SaaS solution that customers access in the cloud. Imagine a B2B software company selling a downloadable app that enterprises install on their machines.

Analytic Tools 84

Analytic Tools Research Software Data Visualization Product Research 84

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Some B2B KPIs starting points, knowing that every company is different. [1] Companies in the foreign exchange markets make a lot of money.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

ProductPlan

JANUARY 28, 2022

Let’s say your company sells enterprise SaaS solutions. That gives your enterprise buyer the chance to pick and choose. Again, imagine you sell B2B software tools. Will our target market pay a higher price? Before you begin your consolidation, you want to review all related products in your portfolio closely.

Research Software 71

Research Software Weak Development Team Customer Experience User Testing 71

Userpilot

SEPTEMBER 29, 2022

Why does it often work better than other paid marketing channels? Behavioral targeting is a method when marketers collect data on user behavior to design hyper-personalized campaigns and distribute them across owned channels. The benefits of behavioral marketing for SaaS companies. What is behavioral targeting?

Data Visualization 97

Data Visualization Analytic Tools Customer Experience Reporting Tools 97

The Product Guy

APRIL 9, 2019

In my company, we review a living document with our management chain on a quarterly basis to align business direction for the short-term (immediate one to two quarters) to the long-term (two to five years). No formal stakeholder review as this is meant to be the first version that will undergo many iterations and refinements.

Feedback Software 148

Feedback Software Analytic Tools Technical Advisors Strategy 148

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

Enterprise 113

Enterprise User Testing Feedback Software Technical Advisors 113

Userpilot

FEBRUARY 7, 2024

Tracking your free trial conversion rate is important for benchmarking against competitors, evaluating product-market fit , and conducting segment analysis on users. Tracking your free trial conversion rate over time will help you identify the point when you’ve achieved product-market fit and are ready to scale up.

Customer Experience 52

Customer Experience User Testing Onboarding KPIs B2C 52

UX Studio: Product Management

JULY 9, 2021

One of them is location, so this time we reviewed the top companies to help you find the right UX agency in London. We are an official Zeplin agency member and honoured to be among the top B2B service providers on the Clutch Global Award list. Super User Studio markets its services in starter service packages. Plug & Play .

Research Software 52

Research Software UX User Testing Product Research 52

The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. There is no shortcut to becoming a B2B product manager. These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Userpilot

APRIL 26, 2024

You’re looking to track your customer data and build your sales and marketing efforts around it. Do that by choosing the right customer tracking software for your business. However, it’s not easy to pick a tool among a myriad of tools available on the market. Amplitude for path and A/B testing analytics.

Data Visualization 105

Data Visualization Analytic Tools Reporting Tools Software Review 105

UX Studio: Product Management

JULY 5, 2021

As an expert and an opinion leader in the UX field, we’ve reviewed the competency, portfolio, and former projects of New York design agencies to define the best user experience design agencies in New York , based on our judgment. . Its client focus comprises 60% of middle-sized companies, followed by 30% enterprises and 10% small businesses.

Research Software 81

Research Software Analytic Tools Feedback Software User Testing 81

UX Studio: Product Management

JANUARY 11, 2022

This time, our UX experts reviewed dozens of Webdesign Wien companies to list the best Austria webdesign agencies to partner with in 2022. Our expertise, impact, and dedication have been recognized by Clutch, the global B2B rating platform. Website and software development company in Vienna. Kodlogy Technologies GmbH.

Research Software 81

Research Software User Testing Customer Experience Data Visualization 81

ProductPlan

OCTOBER 1, 2020

We’ve written about the best conferences for product managers here —today let’s review the can’t miss conferences for product leaders (executives, C-Suite, and the like). It’s tailored to anyone involved in bringing products to market, from founders and heads of product to UX designers and product owners. Leading the Product.

Research Software 86

Research Software Onboarding KPIs Technical Review Agile 86