Remove B2B Remove Enterprise Remove Product Strategy Remove Software Review
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Product Strategy Depends on Company Strategy

Mironov Consulting

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.    Product management malpractice.  

Strategy 119
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Everything You Need to Know About Creating User Personas for Enterprise Applications

UX Planet

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. Imagine there are ten different types of users who will interact with your product, each with unique goals and ways of using the interface. The challenge?

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Permission To Stay Focused

Mironov Consulting

  They are coming off customer calls, strategy sessions, renewal discussions, marketing automation planning sessions, compliance reviews, and industry analyst briefings that highlight improvements that must be made.  ”)  Building software is a complex intellectual team exercise, not simply reading specs or typing. 

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Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups

The Product Coalition

Going from concept to production and subsequently getting the product in the hands of a customer takes significant effort. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. This might require a partner strategy.

Startups 126
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Product Strategies for Non-Strategists

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Jordan Bergtraum VP Product Management, ServiceChannel.

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Product Management at Startups vs. Enterprises

The Product Guy

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today!

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Is it Time to Update Your User Personas?

ProductPlan

Note: We’ll assume your company sells B2B SaaS software. But many of the issues and tips in this blog will apply to whatever product you’re responsible for. One of those ways might be where and how users interact with your product. That means you should also review and update your buyer persona.