The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. One of the hardest challenges of any product and any startup is of course reaching product-market fit. The good news is that product-market fit, like people, and cars, have their own “operating system”. product-market fit under the hood.

User Testing 120

User Testing Product Marketing Marketing Customer Experience 120

Product Management University

FEBRUARY 27, 2017

“What’s our product vision?” If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. The narrative for your product vision and strategic portfolio roadmap should be customer-centric, not product-centric. It’s simple! It’s simple!

Vision 100

Vision Workshop B2B Roadmap 100

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. Just two years ago, only 29% of marketers reported ABM to be an effective strategy. What is account-based marketing (ABM)?

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Grow and lead the product marketing team. Develop strong relationships with analysts (Gartner, Forrester, etc.)

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Product Management University

JUNE 6, 2018

The B2B Product Manager Magazine May 2018 is now available. The mantra of every product, marketing and sales professional starts and ends with finding and solving customer problems. The Ultimate Vision: Writing Customer Success Stories Before You Build the Solution. Problems aren’t the headline. Enjoy our May issue.

Vision 100

Vision Magazine B2B Blog 100

Intercom, Inc.

MARCH 21, 2018

No matter how good your product is, if you can’t tell a cohesive, compelling story about it, you’re going to have a very hard time getting people’s attention when you actually do take it to market. For decades software was sold using feature-based marketing: start with what the company wants to sell, and then tell people why they need it.

Marketing 223

Marketing Customer Satisfaction Differentiation Banking 223

Lenny Rachitsky

JANUARY 25, 2024

Moore’s work is focused on the market dynamics surrounding disruptive innovations, and how one overcomes the challenge of transitioning from serving early adopters to the mainstream. Crossing the chasm requires selling to “pragmatist customers” who, unlike early adopters, will not buy on the basis of a vision.

Marketing 67

Marketing User Friction User Testing Generative AI 67

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? 17 B2B customer engagement strategies for each stage of the user’s journey: Start developing your customer engagement strategy with user journey mapping. Use social proof in your marketing materials.

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Intercom, Inc.

SEPTEMBER 22, 2022

. “We believe that our ability to deliver in-context conversations sets us apart, as well as our ability to define and deliver on our vision” Intercom received a differentiated rating – the highest score possible – in two criteria: conversation delivery and roadmap. What is Forrester New Wave?

Reporting Tools 104

Reporting Tools Naming Artificial Inteligence Differentiation 104

Gainsight

JULY 11, 2023

Our team’s vision, focus, talents, and hard work were central to achieving this milestone. No platform existed for B2B companies looking to make educational content available to customers. That was when I became passionate about solving the B2B customer education problem. The problem? Neither were viable solutions for us.

Education 40

Education Vision Customer Experience Differentiation 40

Product Management University

MARCH 9, 2017

The B2B Product Manager Magazine March 2017 is now available. Marketing Buzzwords: Why You Should Keep Them Out of Your Lexicon. Answering the “Product Vision” Questions With Something…Visionary. We also throw in a few tips for improving feature adoption, product demos, product planning and win-loss analysis.

Magazine 100

Magazine Demo B2B Product Management 100

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Product Management University

MARCH 9, 2017

The March 2017 Issue of The B2B Product Manager Magazine is now available. Marketing Buzzwords: Why You Should Keep Them Out of Your Lexicon. Answering the “Product Vision” Questions With Something…Visionary. View the March 2017 Issue. View the March 2017 Issue. In This Issue: Blog. In the Trenches FAQs.

Magazine 100

Magazine Demo B2B Product Management 100

Product Management University

JANUARY 18, 2022

The leadership side of product management reaches its pinnacle when you have the complete trust of executives, marketing, sales, engineering, finance, customer success, and customers. Using Customer Knowledge to Establish a Clear Vision and Priorities That Stick. Unless the market changes on a dime, your priorities are still valid.

Leadership 147

Leadership Finance Product Management Product Manager 147

Product Management University

APRIL 24, 2017

Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans. 3 Steps to Connect the Dots. Now you’ve got momentum!

Product Marketing 100

Product Marketing Marketing B2B Vision 100

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. These 8 dimensions will be pillars of driving the vision and business outcomes right after the launch. Let me walk through the entire workshop in the phases with its results.

Startups 121

Startups Strategy Technical Review B2B 121

The Product Manager Coach Blog

MAY 7, 2024

Core Responsibilities of a Staff Product Manager: St rategic Oversight: Setting the strategic direction for products, ensuring decisions align with the company’s broader objectives, and effectively responding to market dynamics. They make tactical decisions that directly affect product performance and market positioning.

Product Management 52

Product Management Product Manager Data Visualization B2C 52

The Product Coalition

OCTOBER 12, 2020

Two weeks later, we started to have concerns over our product and vision. This article is about how we came to understand the shortcomings of our vision, and why we eventually decided to pivot. The reality was, though, that Covid had impacted marketing budgets across all industries, most of the time in a drastic way.

Startups 165

Startups Data Visualization KPI Analytic Tools 165

Product Management University

JUNE 21, 2021

Convince them you know the market better than everyone else and you’ll earn your way into the driver’s seat until someone else proves they know it better. Everyone (OK, most everyone) expects you to be the market experts and lead accordingly. Your Definition of “the Market” is One-Dimensional.

Product Management 147

Product Management Product Manager Healthcare Leadership 147

The Review by First Round

OCTOBER 7, 2021

(GC also previously spent 6 years at Atlassian, as a sales engineer and product marketing manager for developer tools.) He describes his career as more of a maze than a ladder, and this functional diversity combined with his deep experience at standout B2B companies gives him a unique perspective.

Marketing 52

Marketing B2B Customer Experience Vision 52

Lenny Rachitsky

MAY 16, 2024

Brought to you by: • WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs • Mercury —The powerful and intuitive way for ambitious companies to bank • OneSchema —Import CSV data 10x faster — Jag Duggal is chief product officer at Nubank, a decacorn neobank founded in Brazil.

User Testing 84

User Testing Research Software Banking User Friction 84

Mironov Consulting

JANUARY 24, 2024

  Do Sales, Marketing, Finance, HR, Engineering, and Product know/have what they need to support the plan?  12 months) that choices are meaningful and actionable Lends itself to OKRs or metrics Not just an airy 5-year vision with all things for all people.    Did they have sufficient input?  Stymied. 

Strategy 119

Strategy Product Strategy Onboarding KPIs Data Visualization 119

Mind the Product

JANUARY 14, 2019

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. The following are some tips and tricks I’ve learned working on B2B products at Google and Rubrik, a startup in the cloud data management space.

Enterprise 128

Enterprise Customer Feedback Data Visualization User Testing 128

Mixpanel

MARCH 16, 2020

Amazon’s marketplace has over 12 million products in its catalogue, 5 million marketplace sellers, and owns half of the entire eCommerce market. That includes pulling in data not only about product pages and sales, but providing market data to our clients so they can analyse the competition. On the SaaS side, we’re very data-centric.

Onboarding KPIs 64

Onboarding KPIs B2B Data Visualization Customer Feedback 64

Lenny Rachitsky

MARCH 21, 2024

Before starting her own firm, she worked at Uber, where she led PR for the business development team and B2B programs. . — Emilie Gerber is the founder and CEO of Six Eastern , a top PR agency that’s worked with over 100 tech companies, from stealth startups to publicly traded companies.

Reporting Tools 86

Reporting Tools B2B Customer Experience Startups 86

Userpilot

NOVEMBER 23, 2023

They lack vision and lead nowhere. Strategic value is about aligning features with the company’s vision and long-term goals. In other words, most of the features don’t support the outcomes you’re trying to create for your markets and your customers. Ready to dive in to learn more? A roadmap example.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Intercom, Inc.

SEPTEMBER 22, 2020

Brian says: Intercom’s SVP of Marketing Shane Murphy-Reuter recently caught up with Brian to talk about the importance of conversational relationships and how they can drive exponential business growth. Brian says: “My ‘aha’ was that it was impossible to market to a modern human, they were getting good at blocking it out.”.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Userpilot

MARCH 8, 2022

How product strategy uses a company's vision to fuel profitability. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School. Sanjana Murali – Product Marketing Manager @ Leadfeeder | YouTuber (All About B2B Marketing).

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

UX Planet

MARCH 7, 2024

This siloed approach can lead to misaligned goals, redundant work, and a slower time-to-market, significantly inflating the cost of projects. Our integrated approach combines design and QA from the outset, ensuring that each design element is meticulously crafted and aligned with your vision and technical specifications.

Feedback Software 52

Feedback Software Research Software Customer Experience Customer Feedback 52

Product Management University

OCTOBER 29, 2019

If the target markets for each product are mutually exclusive, product revenue and profitability goals don’t present any issues in B2B. The trouble starts when you have multiple products that target the same exact markets and customers. Creating Your Product Vision: Two Parts Customer, One Part Product.

Differentiation 100

Differentiation B2B Vision Naming 100

The Product Coalition

JUNE 26, 2022

In a B2B context, it’s a must-ask. Customer/market risk: Do they want it? There are some implications if your business has more product risk than market risk. B2C vs B2B While the principles of user research are the same for B2B or B2C products, there are some unique aspects to selling a product to another company.

User Testing 115

User Testing Customer Feedback Customer Experience Product Research 115

Mixpanel

FEBRUARY 27, 2023

We kicked off this year by introducing our vision for transparent pricing that would make it as frictionless as possible for companies of all sizes to get started with product analytics. Today, we’re passing these savings on to our customers. Our prices scale simply and transparently from there.

Analytic Tools 111

Analytic Tools Customer Experience User Friction Events 111

Product Management University

SEPTEMBER 20, 2017

Most B2B organizations get started the same way. But eventually products commoditize, markets shift and the law of diminishing returns kicks in. Sometimes, it’s as simple as positioning, marketing and selling your value in the context of each vertical market. 6. Market & Sell Your Industry Credibility.

Strategy 113

Strategy B2B Certifications Customer Experience 113

The Product Coalition

JULY 18, 2021

They have a solid business but realized that the growth potential there is limited so they pulled me in to help them redefine their vision and strategy. It is very rare to simply sit in the room until everything is sorted out and have a clear vision and strategy as an immediate outcome.

Product Strategy 181

Product Strategy Strategy Research Software Technical Review 181

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. Looking at how the best companies operate, Hubert and his team boiled down product excellence to three key areas of action: vision, strategy, and execution.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

The Product Coalition

MARCH 29, 2018

Is your B2B product easy to sell and easy to renew? But if you’re working on a B2B product with a sales force, odds are you know what I mean. This is my attempt to fill that information void for product teams working on B2B products and the B2B sales leaders that want to love them. Need help with your value proposition?

Development Team Review 113

Development Team Review Weak Development Team Feedback Software Product Research 113