Product Management University

JANUARY 13, 2020

A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. In a solutions marketing model, the star is the buyer’s vision for success. What Is Solutions Marketing?

Product Marketing 130

Product Marketing Marketing User Friction Vision 130

bpma ProductHub

APRIL 17, 2017

By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” And while strategy and Roadmaps set the direction, they are not enough to deliver results.

Roadmap 188

Roadmap B2B Strategy Product Strategy 188

Product Management University

FEBRUARY 27, 2017

“What’s on our strategic roadmap?” What’s our product vision?” If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. Register for our Strategic Portfolio Roadmapping Workshop in Atlanta, GA on March 28th, 2017.

Vision 100

Vision Workshop B2B Roadmap 100

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. How Does Portfolio Product Management Impact Product Marketing? Structure product management/marketing so that their market knowledge is stronger than all other disciplines combined. Vertical Market Segmentation.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Intercom, Inc.

SEPTEMBER 22, 2022

. “We believe that our ability to deliver in-context conversations sets us apart, as well as our ability to define and deliver on our vision” Intercom received a differentiated rating – the highest score possible – in two criteria: conversation delivery and roadmap. What is Forrester New Wave?

Reporting Tools 104

Reporting Tools Naming Artificial Inteligence Differentiation 104

Product Management University

FEBRUARY 15, 2017

Strategic Portfolio Roadmapping Workshop. In this hands-on workshop, you’ll learn how to develop a strategic portfolio roadmap that drives new growth by shifting your inside-out product vision to an outside-in customer vision. your vision consists of several big product ideas that no one can agree on.

Roadmap 113

Roadmap Weak Development Team Workshop Vision 113

bpma ProductHub

APRIL 10, 2017

By Garima Painuly- One of the constant challenges a product manager faces is creating a focused product roadmap that is aligned with expectations of all stakeholders, and defending that roadmap against distractions. The discussion topics were inspired by a blog post from Fresh Tilled Soil on Building a Product Roadmap.

Roadmap 150

Roadmap Customer Feedback Feedback Software Data Visualization 150

svpg

JULY 15, 2016

In recent articles on keys to product success and the alternative to roadmaps I have highlighted that if you want the benefits of product team empowerment and autonomy, then you need to provide each team with the necessary context in which to make good decisions. Product Vision. Product Strategy.

Vision 101

Vision Strategy User Testing White Paper 101

ProductPlan

FEBRUARY 10, 2021

Important roadmap deadlines? What if I told you the team is celebrating the fact that they released the new version of their product a day before the internal deadline on their roadmap? Themes—Not Dates—Are the Stars of Your Roadmap. A product roadmap conveys the strategic direction and goals of your product.

Roadmap 124

Roadmap Customer Experience Technical Review Software Review 124

Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Market Segmentation. Let’s say all 20 products have three market segments in common. Number two is BIG!

B2B 100

B2B Sales Training Product Management Product Manager 100

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. These 8 dimensions will be pillars of driving the vision and business outcomes right after the launch. Let me walk through the entire workshop in the phases with its results.

Startups 122

Startups Strategy Technical Review B2B 122

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Product Management University

MARCH 9, 2017

The March 2017 Issue of The B2B Product Manager Magazine is now available. Marketing Buzzwords: Why You Should Keep Them Out of Your Lexicon. Answering the “Product Vision” Questions With Something…Visionary. How to Create a Strategic Portfolio Roadmap , March 28th in Atlanta. View the March 2017 Issue.

Magazine 100

Magazine Demo B2B Product Management 100

Product Innovation Educators

JUNE 12, 2023

She is the Head of Merchant Growth and Monetization for Google’s B2B ecommerce business, where she is leading efforts to build the next $1B+ B2B business for the company. Typically, there are two big phases in bringing a product from vision to launch: planning and execution. Finally we write the roadmap for year one.

User Testing 93

User Testing Customer Feedback Customer Experience Product Management 93

Product Warrior

MARCH 9, 2023

Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. What happens when you show a senior leader a roadmap? Product leaders need to create confidence by using the value drivers of their product strategy to frame the roadmap - or in some cases replace it.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Product Warrior

MARCH 9, 2023

Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. What happens when you show a senior leader a roadmap? Product leaders need to create confidence by using the value drivers of their product strategy to frame the roadmap - or in some cases replace it.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. Vision: Vision Narrative. Most product managers realize that defining a compelling vision for their product is a core responsibility of their role. Vision: Product Walkthrough.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? 17 B2B customer engagement strategies for each stage of the user’s journey: Start developing your customer engagement strategy with user journey mapping. Use social proof in your marketing materials.

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Gainsight

JULY 11, 2023

Our team’s vision, focus, talents, and hard work were central to achieving this milestone. No platform existed for B2B companies looking to make educational content available to customers. That was when I became passionate about solving the B2B customer education problem. The problem? Neither were viable solutions for us.

Education 40

Education Vision Customer Experience Differentiation 40

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Manager Coach Blog

MAY 7, 2024

Core Responsibilities of a Staff Product Manager: St rategic Oversight: Setting the strategic direction for products, ensuring decisions align with the company’s broader objectives, and effectively responding to market dynamics. They make tactical decisions that directly affect product performance and market positioning.

Product Management 52

Product Management Product Manager Data Visualization B2C 52

Mind the Product

JANUARY 14, 2019

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. The following are some tips and tricks I’ve learned working on B2B products at Google and Rubrik, a startup in the cloud data management space.

Enterprise 125

Enterprise Customer Feedback Data Visualization User Testing 125

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. These problems indicate a “big opportunity” (i.e.,

Enterprise 113

Enterprise User Testing Feedback Software Technical Advisors 113

The Product Coalition

APRIL 17, 2018

That is the question faced by B2B product leaders Courtesy of Street Smart Product Manager Product roadmaps and I have a complicated relationship. Tweet this ) WHY is our roadmap relationship so complicated? Roadmaps change and evolve frequently. Product roadmaps create a false illusion of future certainty.

Roadmap 68

Roadmap User Testing B2B Feedback Software 68

Userpilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? We take a look at the North Star Metrics used by Miro, Amplitude, Airtable, Dropbox, and Jira on the B2B side, and Facebook, YouTube, Netflix, Spotify, and Instagram for B2C – and consider the differences between them. And should you, as a product manager care about it?

B2C 84

B2C Onboarding KPIs Analytic Tools B2B 84

Mironov Consulting

JANUARY 24, 2024

  Do Sales, Marketing, Finance, HR, Engineering, and Product know/have what they need to support the plan?  12 months) that choices are meaningful and actionable Lends itself to OKRs or metrics Not just an airy 5-year vision with all things for all people.    Did they have sufficient input?  Stymied. 

Strategy 119

Strategy Product Strategy Onboarding KPIs Data Visualization 119

Intercom, Inc.

DECEMBER 4, 2019

That clarity is one of the main reasons I was so excited to join Intercom earlier this year – the company entered an industry dominated by impersonal and disconnected tools like ticketing systems and email with a vision to “make internet business personal.”. And whatever you stand for must resonate with your identified target market.

Branding 209

Branding Weak Development Team Technical Review Airlines 209

ProductPlan

FEBRUARY 10, 2021

Important roadmap deadlines? What if I told you the team is celebrating the fact that they released the new version of their product a day before the internal deadline on their roadmap? Themes—Not Dates—Are the Stars of Your Roadmap. A product roadmap conveys the strategic direction and goals of your product.

Roadmap 52

Roadmap Customer Experience Technical Review Software Review 52

The Product Coalition

JULY 3, 2018

A solid Product Roadmap will help you efficiently and systematically achieve the necessary steps to a successful Product Launch. If you had to use 1 word to sum up what PMs do, most PMs I know would likely pick “Product Roadmap”. This is the big ‘vision’ question, aka boiled down to “Why are we doing this?”

Roadmap 60

Roadmap Feedback Software Data Visualization B2C 60

Product Management University

MARCH 9, 2017

Applying that concept in a B2B environment however, requires a broader definition of “the customer.” B2B Product Management & Marketing start and end with a common view of the customer organization, from top to bottom and left to right. 2. It’s impossible to be really good at marketing and selling every product.

Customer Feedback 100

Customer Feedback B2B Vision Roadmap 100

Roadmunk

AUGUST 17, 2017

Roadmapping isn’t an exercise reserved solely for product teams—or rather, it shouldn’t be. Roadmaps are communication tools and are perfect vehicles for teams of all kinds to share their priorities and goals with the rest of the organization. The product roadmap. Let’s start with the bread and butter of roadmaps: product.

Research Software 60

Research Software Roadmap User Testing Technology 60

Lenny Rachitsky

DECEMBER 12, 2023

Thank you, thank you, thank you. The best is yet to come. 🎖️ The Best of Lenny’s Newsletter 1.

User Testing 83

User Testing B2C Product Research B2B 83

Userpilot

MARCH 8, 2022

How product strategy uses a company's vision to fuel profitability. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School. How to create a scalable product organization.

Technical Advisors 107

Technical Advisors Product Research Analytic Tools User Testing 107

Intercom, Inc.

MAY 25, 2022

In the midst of a harsh market sell-off, many tech organizations, even some which, up until a few months ago, had been raising new rounds or had runway to spare, have started to announce spending cuts, layoffs, hiring freezes, and slowdowns. Chances are you need to rethink your roadmap. Adjusting the roadmap.

User Testing 138

User Testing Product Research Roadmap Customer Experience 138

Usersnap

JULY 1, 2020

We pivoted the data to compare trends of B2B companies versus B2C, highlighting the companies with established CX practices and strategies. The ownership of CX differs in B2B and B2C business models. 56% of B2C companies stated they have a CX or VOC team, which is substantially higher compared to B2B companies.

Data Visualization 98

Data Visualization Reporting Tools Customer Experience User Testing 98