Generation Focus

APRIL 7, 2020

For B2B research we recommend: Longer lead times. B2B research requires people who fit narrow criteria, with particular skills and career accomplishments. From a recruitment perspective, treating them as you would a general population study doesn’t work. A reasonable B2B screener should: Take less than 3 minutes to complete.

B2B 62

B2B Government Data Visualization Engineering 62

Product Management University

MAY 24, 2021

From either perspective, it’s the skill level and proficiency of your team as it matures. In B2B though, the value chain goes well beyond the user. Here’s the most important perspective when it comes to delivering user value. This is where B2B and B2C product management completely diverge. Tier 1: User Value.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

The Product Coalition

MAY 26, 2018

With B2B SaaS, it was important to realize early on that not only does your product have to be compliant, but you have to enable your businesses who use your software to also be complaint. But with a B2B business, it was crucial that businesses who used our products had the affordance to delete their users’ data on our systems.

Research Software 60

Research Software User Testing Product Research Customer Experience 60

UX Planet

JANUARY 18, 2024

This article delves into the importance of UI UX research, particularly for enterprise customers and B2B companies. The importance of UX research for enterprise customers and B2B companies cannot be overstated, particularly for mature SaaS providers and startups. What is UX Research in Design? Why Is UX Research Important?

Data Visualization 93

Data Visualization User Testing Research Software Product Research 93

NextBigWhat

JULY 8, 2020

An artful approach to research that welcomes diverse perspectives—with equal parts empathy and accountability—is key to serving the needs of users, and the business. The post How Asana builds b2b product loyalty through design appeared first on NextBigWhat. – Empathy and curiosity. – Rigor and experimentation.

B2B 52

B2B Product Research User Testing Customer Experience 52

Amplitude

JULY 6, 2023

Learn why you should never optimize your B2B product for individuals—and what you should do instead.

B2B 52

B2B 52

Generation Focus

APRIL 7, 2020

For B2B research we recommend: Longer lead times Short screeners Focus on building relationships High incentives Room for flexibility B2B research requires people who fit narrow criteria, with particular skills and career accomplishments. In the case of B2B, one of the first things we do is look at their screener.

B2B 48

B2B Data Visualization Government Engineering 48

ProductCraft

OCTOBER 17, 2019

Being the product manager of a B2B (aka enterprise) product may not seem all that glamorous when compared to B2C. ” What are the intricacies and complexities of this “underdog” B2B PM world? Read more » The post The Struggles of the B2B Software Product Manager appeared first on ProductCraft by Pendo.

B2B 64

B2B B2C Product Management Product Manager 64

Mixpanel

JUNE 23, 2020

An artful approach to research that welcomes diverse perspectives—with equal parts empathy and accountability—is key to serving the needs of users, and the business. Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty. It’s about people.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

An artful approach to research that welcomes diverse perspectives—with equal parts empathy and accountability—is key to serving the needs of users, and the business. Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty. It’s about people.

B2B 52

B2B User Testing Research Software Product Research 52

ProductCraft

NOVEMBER 7, 2019

In my previous post, I told you about five of the main reasons why being a PM for a B2B enterprise software product is a real struggle — lack of visibility, certification nightmares, and a whole lot of complexity. Read more » The post The Upside of Being a B2B Software PM appeared first on ProductCraft by Pendo.

B2B 63

B2B Certifications Enterprise 63

Product Management University

NOVEMBER 14, 2022

In B2B, product marketing is focused on articulating the value of individual products. Portfolio marketing in B2B is focused on articulating the value of your portfolio to vertical industry segments like retail, healthcare and manufacturing. Your portfolio has more market and customer value than the sum of the products.

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Haines-Group

JANUARY 26, 2024

For perspective, streaming services exhibit a wide range of churn rates. Software/ SaaS While overall software suffers a relatively low average churn rate, the rate differs between B2B software at 4.5% for B2B products and 9.7% In fact, one survey indicated that price increases triggered 71% of voluntary churn.

Data Visualization 78

Data Visualization Research Software User Testing Feedback Software 78

airfocus

DECEMBER 2, 2021

Whether B2C or B2B, product management must come up against BigTech, diversity in product management has never been so important, and empathy is the key attribute for product managers to have.

B2C 40

B2C Product Management Product Manager B2B 40

Product Talk

APRIL 5, 2023

Teresa wrote : “When tackling new problems, we each bring our own unique perspective to the situation, based on our past experience with those types of problems. Each person on your team represents a unique set of experiences and thus brings a fresh perspective to the situation.

Engineering 217

Engineering Feedback Software Product Research Technical Review 217

Product Management University

NOVEMBER 17, 2022

That doesn’t mean the vertical approach is the only way or the only right way to bring products to market in B2B, but it’s incredibly refreshing to see organizations that are succeeding with a proven formula for long-term market and product success. We ruled in terms of customer success and sales wins. Never gonna be!

Reporting Tools 130

Reporting Tools Weak Development Team Marketing Product Management 130

Product Management University

DECEMBER 13, 2022

The technical support team, too, has a unique perspective on the customer. In B2B, usability improvements to a product are always welcome, but there are two things to always keep in mind: Don’t over-feature your product as it can take away from the product experience. Don’t get too consumed with usability enhancements only.

Customer Experience 147

Customer Experience Onboarding KPIs User Testing Customer Feedback 147

Product Innovation Educators

FEBRUARY 19, 2024

Voice of the Customer research means going to customers to deeply understand their perspective on problems we can solve for them. Step one is to recruit three to seven colleagues within your organization who have diverse perspectives on your customers and their pain points. Needs are not solutions. Needs are not solutions.

Research Software 105

Research Software Systems Review User Friction Product Research 105

The Product Coalition

MARCH 23, 2022

While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. From an operational perspective, while our PoC with our LoRAWAN network went well, we ran into coverage problems. This had much to do with not being able to design for all parameters and constraints.

Startups 129

Startups Fractional CTO Technical Review Software Review 129

Product Talk

FEBRUARY 2, 2022

Their unique perspective means they will select different data, attach different meanings to it, make different assumptions, and draw different conclusions. Their perspective is valid and can lead to meaningful product improvements. Engineers will hear different insights during your customer interviews. And this is a good thing.

Product Research 232

Product Research User Testing Engineering Testing 232

Sachin Rekhi

APRIL 11, 2023

While I found the book most applicable to the traditional realms of music, writing, and art, I thought Rubin's perspective on where creativity comes from and how one can develop taste equally applicable to product design. Or diving into the product experiences of the fastest growing B2B apps.

B2B 91

B2B Books Reference Information 91

Lenny Rachitsky

APRIL 18, 2024

This perspective can help founders understand that rejections aren’t necessarily a reflection of lack of belief in their idea but rather a result of investors seeking the most promising opportunities given their constraints.

Startups 87

Startups Feedback Software Crowdsource Customer Feedback 87

The Product Coalition

MARCH 19, 2023

Their domain was tightly related to eBay’s one, and their enterprise B2B model resembled what I did at Imperva. With that perspective, I claimed that search just happened to be our first product. It also requires an understanding of a much broader perspective than just the product itself.

User Testing 144

User Testing Framework B2B Document 144

Gainsight

MARCH 21, 2024

Defining AI in Customer Support and Success Kapoor and Rashkovan discussed their perspectives on what AI means in the context of customer support and success, emphasizing the diverse applications of AI, from chatbots facilitating customer interactions to advanced analytics platforms. Let’s dive in!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Feedback 52

Product Management University

MARCH 25, 2019

It’s a distorted perspective that can sabotage your product management career path because it inhibits your ability to see things from the outside in. Succeeding in B2B product management requires a strong comfort zone around the WHO, WHAT and WHY aspects of the market and the business of the customer. Get certified. Enroll Today.

Product Management 113

Product Management Product Manager Management Management 113

Product Management University

JUNE 21, 2021

from the customer’s perspective) in each of your target markets and bring that information into the organization so that every part of your organization sees the markets through a common lens, the lens of the customer. Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices. Related Articles.

Product Management 147

Product Management Product Manager Healthcare Leadership 147

Innovatemap

DECEMBER 20, 2023

His podcast is an excellent resource for B2B SaaS leaders to stay current with trends and learn new strategies to make an impact. Sam Jacobs Tina Hafer, Executive Partner, Product Marketing & Business Ops Don’t scroll past Sam Jacobs on your LinkedIn feed. Sam brings to the table pithy and actionable leadership content.

Research Software 52

Research Software Customer Feedback Entertainment User Testing 52

Gainsight

FEBRUARY 22, 2024

With B2B communities maturing, there’s a growing emphasis on measuring the ROI of community programs and expanding their scope to address broader business objectives. By involving stakeholders from various departments, organizations can harness diverse perspectives and resources to enrich the community experience.

Customer Experience 52

Customer Experience Generative AI Education Management 52

Product Management University

SEPTEMBER 18, 2018

The latter is more critical to improving the value the portfolio, because in B2B, the multi-product solutions tend to be the ones with higher value and more targeted at growth vs. customer retention. It will help you keep everything in big-picture perspective. Submit Your Question. Your question * Name *. Company Job Title Email *.

Product Management 113

Product Management Product Manager Management Management 113

Business of Software Conference

OCTOBER 24, 2022

This year BoS happened at the perfect time for my business; I’ve been working with B2B SaaS companies for over five years and had recently gone through a positioning and messaging shift of my services. It was incredible to connect with founders, CEO’s, and operators within the B2B SaaS community. ©️Ian Clifford.

Feedback Software 58

Feedback Software B2B Travel Events 58

Sequent Learning

OCTOBER 2, 2022

And it may be different for different, different target segments, I’ll throw out now, that if we look from a B2B perspective, we would look at some areas that we may look to increase. Right what are some of the value or some of the things that we could be looking for from an economic proof perspective? If at that time.

B2B 40

B2B B2C Customer Experience Definition 40

Product Management University

OCTOBER 29, 2019

If the target markets for each product are mutually exclusive, product revenue and profitability goals don’t present any issues in B2B. You’ll see the customer’s business goals and challenges (from their perspective) a few levels higher in the organization than your users. Here’s why.

Differentiation 100

Differentiation B2B Vision Naming 100

Userpilot

MARCH 8, 2022

Andrea’s unique perspective and critical thinking have led her to contest a number of well-established notions in Product Management: from NPS, through KPIs and OKRs , Product Roadmaps , to Product Prioritization Framework – Andrea takes no prisoners. Andrea’s largest contributions to the Product Management field.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

The Product Guy

AUGUST 13, 2020

Being a product manager in a B2B service company, the question was particularly difficult to answer. B2B type of business will focus on different KPIs than B2C type of business. The strategic view defines the end goal of a product or a set of product portfolio and put it in perspective.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Product Management University

JUNE 20, 2017

The “ what & why ” role is responsible for determining “what” the target customer is trying to accomplish (business goals) and “why” those goals are important from a market perspective. Related Article: Agile is Killing the Traditional Product Manager – A Good Thing for B2B Software Companies.

Product Management 145

Product Management Product Manager Agile B2B 145

Product Management University

OCTOBER 17, 2017

Learning how to manage, market and sell products and services in a B2B and B2B2C world is nothing short of complex. But the most difficult part by far and away, is doing from the customer’s perspective. appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. Here’s why.

Product Management 100

Product Management Product Manager Certifications B2B 100

The Review by First Round

OCTOBER 7, 2021

He describes his career as more of a maze than a ladder, and this functional diversity combined with his deep experience at standout B2B companies gives him a unique perspective. (GC also previously spent 6 years at Atlassian, as a sales engineer and product marketing manager for developer tools.)

Marketing 52

Marketing B2B Customer Experience Vision 52