Product Innovation Educators

AUGUST 14, 2023

 He is also the co-author of Build What Matters: Delivering Key Outcomes with Vision-Led Product Management. A lot of companies have a mission statement that they think is a strategy or vision. The vision is where you intend to be in several years. A lot of work that goes into a vision. It provided a lot of clarity.

Technical Review 100

Technical Review User Testing Vision Weak Development Team 100

The Product Coalition

JANUARY 27, 2024

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. Sales and marketing efforts as the primary drivers for customer acquisition and revenue. In both cases, there should be a proper high-level product vision and a product roadmap. For example.

Feedback Software 128

Feedback Software Analytic Tools Onboarding KPIs B2B 128

Intercom, Inc.

FEBRUARY 6, 2020

The story you tell to the market, the competitive moats you build, the pricing models fueling your growth – everything that got you to where you are needs to be reimagined for your new buyer. Analysts estimate that by 2022, global corporate eLearning will grow to be a $30 billion market.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Lenny Rachitsky

DECEMBER 12, 2023

Thank you, thank you, thank you. The best is yet to come. 🎖️ The Best of Lenny’s Newsletter 1.

User Testing 84

User Testing B2C Product Research B2B 84

Innovatemap

JANUARY 26, 2022

The city has a concentration of DTC and B2C startups and scale-ups with product needs. Our team can infuse that expertise into a founder’s product vision to reach product-market fit and scale as fast as possible,” says Innovatemap Executive Growth Partner, Christian Beck. “By

B2C 52

B2C Vision Research Software B2B 52

The Product Coalition

JULY 18, 2021

They have a solid business but realized that the growth potential there is limited so they pulled me in to help them redefine their vision and strategy. It is very rare to simply sit in the room until everything is sorted out and have a clear vision and strategy as an immediate outcome.

Product Strategy 181

Product Strategy Strategy Research Software Technical Review 181

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. TL;DR Concept testing evaluates an idea before it’s introduced to the market to gauge its potential success. Book a demo and get started! What is concept testing?

User Testing 92

User Testing Feedback Software Product Research Analytic Tools 92

The Product Guy

JULY 18, 2019

As my expertise grew, so did my exposure to the breadth of responsibilities expected of product management, such as marketing, strategy, and product vision, which culminated in my next role as an enterprise Product Owner at American Express. Product professionals should take inventory of their experiences, as I have.

Weak Development Team 137

Weak Development Team B2C Customer Experience Advertising 137

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Product personas help product managers keep alignment between the product and its vision. Stay on track with product strategy and vision. Has found product-market fit.

Feedback Software 88

Feedback Software Research Software Analytic Tools User Testing 88

The Product Coalition

JUNE 26, 2022

The format Rob suggests looks like that: Vision / Framing / Weakness / Pedestal / Ask You want to solve problem X with your vision Y You are currently in stage XYZ (prototype on an app) Show your weakness and why you need help Show why they can help (research them before) Ask for explicit help If possible do your meeting in person.

User Testing 116

User Testing Customer Feedback Customer Experience Product Research 116

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6. It makes sense intuitively.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

People-First Product Leadership

DECEMBER 4, 2023

If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. The Vision evolves over time, and is an inspirational guide for the company's future. Looking ahead, Part 3 brings together the Product specific Vision, Roadmap and Goals.

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Userpilot

NOVEMBER 21, 2023

Without vision and looking ‘ahead’ it’s easy to get bogged down in ‘urgent’ low-impact tasks. For example, B2B companies work differently from B2C businesses, and feature factories are very different from innovation factories. The way things are done also differs from market to market and vertical to vertical.

Technical Review 82

Technical Review User Testing Product Management Product Manager 82

Userpilot

JULY 30, 2021

They must rally a team around a product’s vision and make sure the solution is viable from a business perspective. Type of product (B2B, B2C). Adjacent roles (customer success, design, product marketing, etc.). Once the product vision and strategy are set, it’s time to build a product roadmap. Product leadership style.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Arpit Rai

OCTOBER 29, 2019

What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. That’s just because you have so much data in B2C compared to B2B.

Analytic Tools 52

Analytic Tools Research Software Feedback Software B2C 52

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. In addition to this, our conversation also covers his time at Altassian and contrasts this with his G2 role, his thoughts on Google updates and how they impact his industry and his vision for the future of SEO.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Intercom, Inc.

DECEMBER 21, 2021

In this episode of Inside Intercom, our Director of Brand Marketing Sarah Tran had the honour of sitting down with Amanda for a chat about how governments can leverage technology to build better services and empower its citizens. Later’s Farhan Virji on adapting B2C support strategies for B2B teams.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

Ronke PM

APRIL 5, 2023

In bringing a product experience with actual customer value to the market, we must have individuals from all walks of life to foster creativity, breakthrough advancements, and imagination to meet our customers where they are. This is regardless of whether we work on B2B, B2C, or BDD products and services.

Leadership 52

Leadership User Testing Product Management Product Manager 52

Innovatemap

JULY 8, 2021

With the increasing demand for streamlined B2C communication that limits face-to-face interaction, many tech companies have paved avenues for success. When we first partnered with CEO Jeff Wraley, he had a product in market that he was passionate about and actively selling. Enter Innovatemap.

Naming 52

Naming Branding B2C User Testing 52

Usersnap

JULY 21, 2021

Such mutually beneficial partnerships can help companies stay competitive in a global market that’s more challenging with each passing day. If until now product manufacturers and service providers could have a unilateral vision, today’s highly-competitive market no longer allows that.

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

Userzoom

APRIL 21, 2020

After I finished my psychology degree, I worked in marketing, PR and events for a few years. This included working at a market research agency that did usability research. What is the future vision for UX? Whether in marketing, social media, product, dev, design, or business intelligence.

User Testing 93

User Testing Research Software Data Visualization Product Research 93

UX Planet

FEBRUARY 1, 2024

This approach not only enhances the usability of the product but also aligns its development with the real-world requirements of its users, making it more likely to succeed in the market. In contrast, B2C user personas typically concentrate on personal characteristics, lifestyle, and individual preferences.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

The Product Coalition

FEBRUARY 5, 2023

This not only requires a strong vision, or what the more cynical would call childish naivety. It is ignited by market findings and trends, competitive changes, or shortcomings in the original strategy. The pivot shows the need for continuous customer feedback and observing market trends and the competitive landscape.

Feedback Software 78

Feedback Software User Testing Customer Feedback Customer Experience 78

The Product Coalition

JUNE 7, 2019

He is currently Head of Product and User Behavior Analytics at Jüssi, an Internet marketing agency in São Paulo, Brazil. They are not even close to where the market is right now.” This means, roughly, “I will fulfill my product vision, but I’m not talking to customers”. Not at all.

Data Visualization 60

Data Visualization Customer Experience Analytic Tools Customer Feedback 60

Mind the Product

NOVEMBER 27, 2017

Observations of a B2C startup product manager working in enterprise. These enterprise product manager roles can be (counterintuitively, even more so than the startup roles) about taking a massive step back and taking control of the product vision. The child was asked to imagine what this octogenarian would look like.

Enterprise 92

Enterprise Startups Customer Experience Product Management 92

Roadmunk

APRIL 3, 2018

There are lot of tools that come out in the market today that promote that type of linear thinking. Are we aligned to the company vision? They usually lack a product vision. For strategy, when you look at the vision of a product, you want to ask: what value will this deliver for our customer, and through what means?

Research Software 89

Research Software Feedback Software User Testing Product Management 89

Arpit Rai

OCTOBER 29, 2019

What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. That’s just because you have so much data in B2C compared to B2B.

Analytic Tools 40

Analytic Tools Research Software Feedback Software B2C 40

Mixpanel

OCTOBER 20, 2020

Consider that there are more than 7,000 tools in the marketing technology landscape along—up from 150 just 8 years ago. Depending on your budget, the size of your technical team, and the vision for the future of your data, you can choose the solution that feels the best for you. see what this looks like in Mixpanel ].

Analytic Tools 91

Analytic Tools Data Visualization Onboarding KPIs User Testing 91

ProductPlan

AUGUST 23, 2022

Those people will attempt to use the product to solve problems, improve processes and outcomes, or—for B2C products —to simply have a little fun, distract themselves, connect with others, or learn something new. Customer empathy makes those voices feel like they’re coming from real people rather than some abstract “target market.”

User Testing 52

User Testing Research Software Feedback Software Product Management 52

The Product Coalition

JULY 3, 2018

This is the big ‘vision’ question, aka boiled down to “Why are we doing this?” And this point in time, I would suggest that the PM in question have done a thorough market analysis on what the existing products provide and what the gaps are?—?for One: What are you building? What is the value-add of what we’re doing?”

Roadmap 60

Roadmap Feedback Software Data Visualization B2C 60

The Product HQ

APRIL 20, 2024

These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. All products must fit into a market niche. All products must fit into a market niche.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Gainsight

DECEMBER 23, 2019

This is a partial transcript of Nick and Gainsight’s vision of the future of customer success. So historically, you know, the prioritization would be more sales reps, more solutions consultants, more marketing spend maybe. So in the B2C world, everyone wants to capture a customer’s feedback. Nick Mehta. There’s a huge gap.

Customer Experience 52

Customer Experience User Testing Customer Feedback B2C 52

Intercom, Inc.

DECEMBER 2, 2020

It’s critical that they align at a high level to a clear mission, vision, and strategy – without this, collaboration and productivity issues can quickly arise, affecting your ability to deliver on your objective. We believe that speed is a competitive advantage in the market that we operate in and is conducive to success.

Engineering 152

Engineering Feedback Software User Testing Systems Review 152

The Product Coalition

MARCH 26, 2019

You identify a gap in the market which you hypothesize as an unsolved problem. Once the problem-solution fit has been identified and your proposed minimum-viable product (MVP) inspires enough confidence in you to move forward to the next step, you start building the product and look for a product-market fit (PMF)?—?the

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

Userpilot

NOVEMBER 9, 2021

B2B and B2C brands have different focal points when it comes to selecting North Star metrics. While a good North Star metric can help you align your entire company and help narrow the focus, it can create tunnel vision and can harm other aspects of your business. Amplitude is a subscription product catering to the B2B market.

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 52

The Product Coalition

JANUARY 31, 2019

Developing a B2C product , our goal was to ship 2 new releases each month. Shipping forces you to think harder Leading a product is more than building a vision. While the main benefit is accelerated time to market, there are many other advantages in building a shipping culture.

Customer Experience 71

Customer Experience Agile B2C User Testing 71

The Product Coalition

JUNE 20, 2019

Some have been able to transition from far-off disciplines such as marketing or sales. It increases your influence with engineering teams, it brings confidence to your presentations and it allows you to focus more on your vision and less on unexpected technical hurdles. What is your experience with juggling both markets?

Analytic Tools 61

Analytic Tools User Testing Data Visualization Product Management 61