AB Tasty

MAY 21, 2024

When it comes to CRO, there are often too many chefs in the kitchen, especially in smaller organizations where founders have a concrete vision of their customers and their messaging. Why B2B purchases are more emotional than B2C. (15:50) How to persuade stakeholders to support your experiments.

Product Research 52

Product Research Marketing Research Software User Testing 52

Lenny Rachitsky

DECEMBER 12, 2023

Thank you, thank you, thank you. The best is yet to come. 🎖️ The Best of Lenny’s Newsletter 1.

User Testing 83

User Testing B2C Product Research B2B 83

The Product Coalition

AUGUST 10, 2020

And we rather fail fast and deliver the right thing, rather than enforce our vision. Although we all have users, a B2C product will differ in many traits from a B2B or even a B2B2C product. Remember that the whole reason behind the collection of the data is the validation of our hypothesis or idea. open tickets and feature requests.

Data Visualization 168

Data Visualization User Testing Analytic Tools B2C 168

Innovatemap

JANUARY 26, 2022

The city has a concentration of DTC and B2C startups and scale-ups with product needs. Our team can infuse that expertise into a founder’s product vision to reach product-market fit and scale as fast as possible,” says Innovatemap Executive Growth Partner, Christian Beck. “By

B2C 52

B2C Vision Research Software B2B 52

Product Innovation Educators

DECEMBER 12, 2021

Even for B2C software, when we buy products, we’re investing in a company and a vision. Even for B2C software, when we buy products, we’re investing in a company and a vision. See if you can redesign the product to make it easier for them. [20:16] We’re buying the roadmap. We’re buying the roadmap.

Customer Experience 89

Customer Experience B2C Data Visualization Customer Feedback 89

The Product Coalition

JULY 18, 2021

They have a solid business but realized that the growth potential there is limited so they pulled me in to help them redefine their vision and strategy. It is very rare to simply sit in the room until everything is sorted out and have a clear vision and strategy as an immediate outcome.

Product Strategy 181

Product Strategy Strategy Research Software Technical Review 181

The Product Guy

JULY 18, 2019

As my expertise grew, so did my exposure to the breadth of responsibilities expected of product management, such as marketing, strategy, and product vision, which culminated in my next role as an enterprise Product Owner at American Express. Hence, I am best suited as a Product Owner.

Weak Development Team 137

Weak Development Team B2C Customer Experience Advertising 137

The Product Coalition

JUNE 26, 2022

The format Rob suggests looks like that: Vision / Framing / Weakness / Pedestal / Ask You want to solve problem X with your vision Y You are currently in stage XYZ (prototype on an app) Show your weakness and why you need help Show why they can help (research them before) Ask for explicit help If possible do your meeting in person.

User Testing 116

User Testing Customer Feedback Customer Experience Product Research 116

Intercom, Inc.

FEBRUARY 6, 2020

When Eren Bali founded Udemy in 2010, he had a vision for what the marketplace would be: a place where anyone could teach and learn anything. The patterns Yvonne and the team see on the B2C side often foreshadow behavior on the B2B side. “We Turning a sales objection into a unique differentiator.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Testing these wireframes is paramount because it allows you to validate your vision early on. In this section, we’ll delve into real-world examples from giants in the B2C sector.

User Testing 87

User Testing Feedback Software Product Research Analytic Tools 87

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Product personas help product managers keep alignment between the product and its vision. Stay on track with product strategy and vision.

Feedback Software 83

Feedback Software Research Software Analytic Tools User Testing 83

People-First Product Leadership

DECEMBER 4, 2023

If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. The Vision evolves over time, and is an inspirational guide for the company's future. Looking ahead, Part 3 brings together the Product specific Vision, Roadmap and Goals.

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Userpilot

NOVEMBER 21, 2023

Without vision and looking ‘ahead’ it’s easy to get bogged down in ‘urgent’ low-impact tasks. For example, B2B companies work differently from B2C businesses, and feature factories are very different from innovation factories. The catch is that without a clear vision, you have no way to effectively filter and prioritize opportunities.

Technical Review 78

Technical Review User Testing Product Management Product Manager 78

Arpit Rai

OCTOBER 29, 2019

What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. That’s just because you have so much data in B2C compared to B2B.

Analytic Tools 52

Analytic Tools Research Software Feedback Software B2C 52

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Roadmunk

APRIL 3, 2018

Are we aligned to the company vision? They usually lack a product vision. For strategy, when you look at the vision of a product, you want to ask: what value will this deliver for our customer, and through what means? You want to create a cohesive vision that people understand. What is the vision of this solution?

Research Software 89

Research Software Feedback Software User Testing Product Management 89

Intercom, Inc.

DECEMBER 21, 2021

Later’s Farhan Virji on adapting B2C support strategies for B2B teams. On the surface, B2B customer support issues might look quite different from those of B2C. “It is about the people, and vision and purpose and work, in that order. Learn that it is about the people, and vision and purpose and work, in that order.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

Innovatemap

JULY 8, 2021

With the increasing demand for streamlined B2C communication that limits face-to-face interaction, many tech companies have paved avenues for success. We also identified inconsistencies with the existing brand identity and the vision Jeff had for the company.

Naming 52

Naming Branding B2C User Testing 52

The Product Coalition

JULY 31, 2022

The first deals that you are going to secure are likely to be much more on relationship and vision than on a working product (or you shape the product together with your design partners as you go, in a later stage). If you are going for product-led growth, take into account that initially you wouldn’t be able to convert anyone.

User Testing 121

User Testing Product Marketing Marketing Customer Experience 121

Userzoom

APRIL 21, 2020

What is the future vision for UX? So it doesn’t matter if it’s B2B or B2C, I think every digital interaction that we have is an experience so we need to ensure that it’s optimized for the audience it’s required to serve. I work on both strategic and tactical projects. Where does UX fit into the digital business?

User Testing 93

User Testing Research Software Data Visualization Product Research 93

Userpilot

JULY 30, 2021

They must rally a team around a product’s vision and make sure the solution is viable from a business perspective. Type of product (B2B, B2C). At the heart of it, a product manager is responsible for defining a product’s vision and the strategy for achieving that vision. Communicate product strategy and product vision.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Mind the Product

NOVEMBER 27, 2017

Observations of a B2C startup product manager working in enterprise. These enterprise product manager roles can be (counterintuitively, even more so than the startup roles) about taking a massive step back and taking control of the product vision. The child was asked to imagine what this octogenarian would look like.

Enterprise 92

Enterprise Startups Customer Experience Product Management 92

Ronke PM

APRIL 5, 2023

This is regardless of whether we work on B2B, B2C, or BDD products and services. Furthermore, they share product vision, strategy, customer and business value, metrics, and data, which help user experience partners find creative solutions to problems. Our customers represent an ever-changing demographic with evolving needs.

Leadership 52

Leadership User Testing Product Management Product Manager 52

Gainsight

DECEMBER 23, 2019

This is a partial transcript of Nick and Gainsight’s vision of the future of customer success. But what made it a little bit more interesting is the idea that in B2B, which most companies on this call probably are, the customer experience is significantly behind B2C. So in the B2C world, everyone wants to capture a customer’s feedback.

Customer Experience 52

Customer Experience User Testing Customer Feedback B2C 52

Arpit Rai

OCTOBER 29, 2019

What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. That’s just because you have so much data in B2C compared to B2B.

Analytic Tools 40

Analytic Tools Research Software Feedback Software B2C 40

The Product Coalition

JUNE 7, 2019

This means, roughly, “I will fulfill my product vision, but I’m not talking to customers”. Likewise, dealing with B2C or B2B customers completely alters your approach to product development and improvement. On B2C you need to use a “bazooka” : bring in a lot of customers and make sure that you keep them in.

Data Visualization 60

Data Visualization Customer Experience Analytic Tools Customer Feedback 60

The Product Coalition

JULY 3, 2018

This is the big ‘vision’ question, aka boiled down to “Why are we doing this?” Let’s say the candidate did well at B2B companies, but maybe not so well in B2C companies’ interviews. So if the target company is a B2C company, then should the hiring department be upfront about the differences in product management between B2B and B2C? (B)

Roadmap 60

Roadmap Feedback Software Data Visualization B2C 60

Usersnap

JULY 21, 2021

If until now product manufacturers and service providers could have a unilateral vision, today’s highly-competitive market no longer allows that. Possible starting points for B2C companies include TrustPilot, TestFreaks, and Amazon. In turn, customers become participants in the R&D process.

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

The Product Coalition

JANUARY 31, 2019

Developing a B2C product , our goal was to ship 2 new releases each month. Shipping forces you to think harder Leading a product is more than building a vision. From the early days of our startup , I’ve been putting a lot of effort creating a culture of product shipping.

Customer Experience 71

Customer Experience Agile B2C User Testing 71

UX Planet

FEBRUARY 1, 2024

UX User Personas: B2B Vs B2C For enterprise UX personas (B2B), the focus is often on the functional role, job responsibilities, and the organizational goals of the users. In contrast, B2C user personas typically concentrate on personal characteristics, lifestyle, and individual preferences.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Intercom, Inc.

DECEMBER 2, 2020

It’s critical that they align at a high level to a clear mission, vision, and strategy – without this, collaboration and productivity issues can quickly arise, affecting your ability to deliver on your objective. An organization is a collection of moving parts, consisting of people and resources that work towards a common goal.

Engineering 152

Engineering Feedback Software User Testing Systems Review 152

Revulytics

SEPTEMBER 18, 2019

In his webinar, experienced B2C and B2B product leader Tim Herbig , author of Lateral Leadership: A Practical Guide for Agile Product Management , shows how to be a data-informed product manager. Don’t let today’s metrics hold back your vision. Most B2B enterprise products aren’t blessed with the data and traffic of a B2C product.

Data Visualization 75

Data Visualization User Testing Information Product Research 75

The Product Coalition

FEBRUARY 5, 2023

This not only requires a strong vision, or what the more cynical would call childish naivety. The Business Architecture pivot is about shifting between a business-to-business (B2B) model, and a business-to-consumer (B2C) model. . — EL-P To reach that point, he went through hell and back.

Feedback Software 78

Feedback Software User Testing Customer Feedback Customer Experience 78

ProductPlan

AUGUST 23, 2022

Those people will attempt to use the product to solve problems, improve processes and outcomes, or—for B2C products —to simply have a little fun, distract themselves, connect with others, or learn something new. Once engineers begin bringing the vision to life, things become more clinical and impersonal. Why Customer Empathy Matters.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

Intercom, Inc.

JULY 9, 2020

In addition to this, our conversation also covers his time at Altassian and contrasts this with his G2 role, his thoughts on Google updates and how they impact his industry and his vision for the future of SEO. Could you speak a little bit more on the differences for maybe a B2C company? So it could be all the albums of an artist.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Mixpanel

MARCH 7, 2021

” Tal Kailler B2C Product Lead, Gett. Lastly, the mission and vision of LevelUp to empower women through mentorship is one that drives me every single day.” It requires entrepreneurial thinking, curiosity, empathy, servant leadership, a bold vision, lean execution, data savviness, and lots of other skills.

Feedback Software 52

Feedback Software Research Software Analytic Tools Reporting Tools 52

The Product Coalition

MARCH 26, 2019

This is because, for most for B2C products, the user is also the customer. For B2C products, these two people are usually the same and that’s why these products are also called consumer products. Product teams work on delivering the vision. Vision is long term. Sales teams work on closures and incentives.

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60