Product Talk

SEPTEMBER 1, 2021

Our ultimate goal at Human API is to have a B2C play where we create a marketplace for the consumer to do even more with their health data,” says Lisa. Clockwise from the top left, Codi Funakoshi, Product Designer, Rafa Salazar, Lead Software Engineer, and Lisa Orr, Senior Product Manager. Meet Lisa’s product trio at Human API.

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Product Research User Testing Technical Review Data Visualization 217

Intercom, Inc.

DECEMBER 21, 2021

Amanda Renteria , CEO for Code for America. Code for America’s Amanda Renteria on defining the citizen experience. Amanda Renteria, CEO of Code for America, is a firm believer in this idea. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. Hubert Palan , founder and CEO of Productboard.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

Business of Software Conference

DECEMBER 14, 2023

As Gail Goodman said in her 2012 BoS talk, ‘ The Long, Slow SaaS Ramp of Death ’, these are all just mirages along the pathway to software company profitability. He connects this story to building a software company. What this means is, if you’re Adobe, you don’t have a choice but to buy a code review tool from us.

Software Review 64

Software Review Weak Development Team User Testing Customer Experience 64

ProductPlan

AUGUST 23, 2022

Those people will attempt to use the product to solve problems, improve processes and outcomes, or—for B2C products —to simply have a little fun, distract themselves, connect with others, or learn something new. Your product will integrate with accounting software, CRMs, and inventory systems. Why Customer Empathy Matters.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

Gainsight

FEBRUARY 9, 2023

B2B and B2C. Time for an executive business review (EBR)? This means you need to have a detailed understanding of who does what, you’ll need to build a dedicated track in your learning management system (LMS), and you’ll need to support data exchanges between your systems and theirs. None of them are groundbreaking!

Customer Experience 52

Customer Experience Research Software User Testing Customer Feedback 52

Gainsight

APRIL 17, 2019

The move to the cloud and to software-as-a-service (SaaS) models changed a lot of things about business. Yet for many cloud CEOs, the only part of their business that they are the most blind about is the aspect that’s most existential to being a software company—namely the product. In reviewing a feature. Business has changed.

Analytic Tools 79

Analytic Tools Feedback Software Data Visualization Customer Experience 79

Userpilot

APRIL 20, 2022

Here’s what we found from our study of various trials and industries: The B2B sector benchmark is between 14-and 25% due to the complexity of the SaaS products involved. B2C companies typically offer straightforward solutions to end consumers, and longer trial periods, so the benchmark is 57%. Don’t like coding? Userpilot.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization User Testing 98

Mironov Consulting

AUGUST 8, 2017

Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players. See personas 4 and 7.” Wasted energy.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

Indicative

MARCH 12, 2021

Due in large part to that misalignment, most companies waste between 50-80% of new signups. And they developed a scoring system to apply that framework to their entire user base. Make it simple: Today’s B2B and B2C users alike expect a frictionless, self-serve, and easy-to-use product experience.

Analytic Tools 101

Analytic Tools Onboarding KPIs Product Research Customer Experience 101

Intercom, Inc.

SEPTEMBER 23, 2021

It doesn’t matter if you’re B2B or B2C or any type of business, you know what your customer’s behaviors are. I remember getting ready to buy a software program, and one of the questions I asked was, “I know you’re a really big company. And I love the systems that work it out. What is it?

Reporting Tools 145

Reporting Tools Customer Experience Airlines Technical Review 145

The Product Guy

APRIL 4, 2017

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Vikas started his career as software developer with Siemens. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Guy

MAY 15, 2017

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Vikas started his career as software developer with Siemens. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Gainsight

MAY 14, 2020

Next up is reviewing your map, for which you can use Gainsight’s Success Plans to guide you to victory. They’ve achieved a 40 point increase in NPS scores with smaller segment accounts (on par with an NPS similar to B2C organizations) and a 50% efficiency improvement using pooled resources allowing customers to engage with each other.

Data Visualization 52

Data Visualization Feedback Software Customer Feedback User Testing 52

Intercom, Inc.

MARCH 12, 2020

But the best companies have a system in place. This transcends across B2B and B2C. And again, this subscription model is important, because if you’re a member of a club, you typically pay dues. If you subscribe to a software program with a monthly recurring fee, that’s a subscription model. Shep: Yeah.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

The Product Coalition

MAY 26, 2018

And companies across the globe have spent a lot of time and effort over the last few months interpreting privacy policies and legal documents, assessing product, processes and marketing strategies, and reviewing vendor relationships to make their products and businesses complaint to the new regulation. 4 Work Closely with Your Legal Team.

Research Software 60

Research Software User Testing Product Research Customer Experience 60

The Product Guy

MARCH 2, 2017

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Vikas started his career as software developer with Siemens. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Userpilot

MAY 20, 2024

TL;DR Product growth tools are software solutions that elevate your product to be a vehicle for growth. Pendo is the best product adoption software for mobile apps. UserGuiding is the best user onboarding software for small companies. Curious about the tools that make this happen? Don’t fret! their tech stack!

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

SEPTEMBER 23, 2022

Increasing customer retention by 5% leads to an increase in profits by 25% – 95%, due to the extreme costs of customer acquisition. Lack of in-app guidance, ineffective support systems, poor onboarding, and unclear or insufficient value proposition are the leading causes of customer churn. trillion yearly due to customer churn.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Userpilot

MAY 26, 2024

Userpilot is a comprehensive tool for funnel analysis in SaaS companies, providing analytics, user engagement, in-app feedback, and no-code solutions to track, analyze, and enhance user behavior within marketing funnels. Conferring with peers, scouring reviews—and ultimately deciding whether they will make a purchase from you.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Data Visualization 52

Userpilot

OCTOBER 15, 2022

B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. Promote social proof in your marketing by highlighting customer reviews , testimonials, and case studies. Why is customer experience important in B2B?

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Intercom, Inc.

DECEMBER 12, 2018

By early 2018, Brinker had updated it with almost 2,000 more vendors — that’s nearly 7,000 marketing software companies fighting for the same buyers’ attention. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc. Stage 2: Engage.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

UX Studio

SEPTEMBER 6, 2023

As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it. When it comes to average purchases on a B2C platform, individual decisions are usually impulsive and driven by momentary preferences, emotions, and desires. Probably not.

User Testing 59

User Testing Customer Feedback Research Software B2B 59

Product Talk

DECEMBER 7, 2022

If you work on software that your internal colleagues use (e.g. call center software used by internal customer representatives or inventory systems used by your colleagues), then your customers are your colleagues who use that software. The goal is for your team to talk to the people who are using your software.

User Testing 196

User Testing Reporting Tools Customer Experience Research Software 196

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Userpilot

JUNE 30, 2021

The average free trial conversion rate for B2C is higher than B2B. You will have to invest more in your marketing to get people to sign up, and their actual experience in the product better be amazing, or you risk tons of negative reviews. B2C companies have an industry average of 57%. No coding required! In-app surveys.

Feedback Software 98

Feedback Software Onboarding KPIs Customer Experience Data Visualization 98

Userzoom

MARCH 28, 2018

Even in the B2B sector, where a lot of times people go, “This makes sense with B2C, but it doesn’t make sense to B2B,” but that’s actually wrong because the truth is the same people who are buying and using consumer apps are also B2B purchasers. I can write code. Paul: You need a very broad skill-base.

Customer Experience 50

Customer Experience User Experience User Testing Research Software 50

The Product HQ

APRIL 20, 2024

Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. Other skills include product launch metrics, version control, A/B testing, standard measurement platforms, UX design, familiarity with wireframing, and software development lifecycle methodologies like Scrum.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Mironov Consulting

FEBRUARY 6, 2020

A music streaming service needs different health indicators than an aircraft manufacturer or online ad marketplace or security software vendor or dating app. Let’s switch out of ERP systems and become currency traders.” Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. But mortgages next quarter.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That ” Building software is as much art as science.  There's

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Usersnap

JULY 1, 2020

We pivoted the data to compare trends of B2B companies versus B2C, highlighting the companies with established CX practices and strategies. The ownership of CX differs in B2B and B2C business models. In B2C, the highest contender is still support at 67%, but the following teams are rather different. Especially if you’re B2C.

Data Visualization 98

Data Visualization Reporting Tools Customer Experience User Testing 98

Mind the Product

DECEMBER 14, 2017

I was recently on a long haul flight and ended up whiling away my time watching random shows on the in-flight system. For example, Metacritic , the ratings website that hands out scores out of 100 based on weighted critic review scores, scores famous shows such as The Big Bang Theory and 2 Broke Girls at merely 57 and 66 respectively.

B2B 101

B2B Research Software User Testing Automotive 101

Userpilot

MARCH 15, 2022

There has been a rising demand for self-served support among B2B and B2C customers. The pirate metrics framework is a system used to group and track metrics across the 5 different stages of the customer journey. You also need to account for the remaining overheads, such as: Sales CRM software. Why is product growth important?

Onboarding KPIs 98

Onboarding KPIs Customer Experience Data Visualization Customer Feedback 98

Split

JUNE 29, 2018

Continuous integration emphasizes test execution early and often, providing rapid feedback to development teams for each new code commit. A B2C company with a large user base may go one step further and expose new features to a tiny (1%-5%) segment of customers. The code branching strategy also can be improved with TiP.

User Testing 53

User Testing Product Research Testing B2C 53

The Product Coalition

MAY 25, 2018

A bit background on myself; I’ve been working in the agile industry, making software for 12 plus years now, and mainly with fast growing venture capital fund and startups in Berlin or with large corporate organizations. Then you start building the product, [and] you deliver the product by shipping code to resilience system at will.

Webinar 60

Webinar Agile Product Research Customer Experience 60

Gainsight

JULY 1, 2022

We have seen companies achieve durable growth and success by deploying a PLG model across different market segments in B2B and B2C. Mickey’s Take “While most companies realize the need to adopt PLG strategies, they are not always in the best position to do so due to heavy product investment tied to provisioning and onboarding complexity.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Gainsight

DECEMBER 5, 2019

This type of experience isn’t endemic to ticket apps or even B2C. Admins want to know everything about the system, but aren’t necessarily “using” the core features. Everyone shows up for the meeting and they review where they’re at with the action items and go from there. Why do I bring this up?

Customer Experience 77

Customer Experience Feedback Software User Testing Customer Feedback 77

Mind the Product

NOVEMBER 9, 2016

Thanks to a combination of advancements in hardware and software, an outpouring of investment, and a massive spike in business and consumer interest, we believe that virtual reality has hit an inflection point that will propel us from the mobile era to the virtual reality/ augmented reality era.

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Weak Development Team Development Feedback Software User Testing 97