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How to Design Products Using Behavioral Science

Mind the Product

How do we bridge this gap and design products based on real behaviours? Behavioral economics is the field that maps these irrationalities. Behavioral economics is the field that maps these irrationalities. Behavioral economics disrupts the traditional economics theory that suggests we act only to optimize utility.

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Books that will teach you how to crack the behavioral and UX design codes

TryMyUI

It might seem like UX design is just about aesthetics, but it goes much deeper than this because UX encompasses everything from interface design to copywriting. When you know human behavior and can predict user experiences, that means you may have cracked the code. In this article, we shall discuss some books in this space.

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The 6 Books That Paved My Career as a Behavioral Designer and Bestselling Author

Nir Eyal

The post The 6 Books That Paved My Career as a Behavioral Designer and Bestselling Author appeared first on Nir and Far. I’m dyslexic, English is not my first language, and writing was always my worst subject in school. Just as surprising as my unlikely path are the mix of books that got me here.

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How to Design for Behavioral Change by Matt Wallaert

Mind the Product

In this talk from ProductTank San Francisco, Matt Wallaert , chief behavioral officer at Clover Health, shares psychology-based methods for designing products that inspire people to change their behavior. The Role of Competing Pressures in Human Behavior. The Role of Competing Pressures in Human Behavior.

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Improve Onboarding with User-Centered Design

Speaker: Dr. Kate Wolin, Founder, Circea

Kate Wolin, founder of Circea, for an overview of behavioral science and the evidence-based strategies that can be used to support patient engagement. She will also review how a patient-centered design strategy can be used to evaluate and refine onboarding processes. The difference between engagement and a process and outcome.

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Using the power of behavioral science to elevate User Experience (UX) design.

UX Planet

Today’s digital landscape­ is defined by cease­less progress and an abundance of options. Needless to say, the­ success of a product hinges…

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Changing Habits: Interview with Dr. Amy Bucher, a Behavior Change Designer

Nir Eyal

The post Changing Habits: Interview with Dr. Amy Bucher, a Behavior Change Designer appeared first on Nir and Far.

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The Customer Continuum - Making Customer Journeys That Think Like We Do

Speaker: Jared Johnson, Director of Product Strategy, Kin + Carta

This, along with the emerging societal norms and behaviors caused by the pandemic, means that we're long overdue for a CX overhaul. In this webinar, you will learn: The future of customer behavior and experience. How to factor new societal changes and customer behaviors into new continuum design. Join Jared Johnson, Sr.

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Personalize Your User Experience Using Behavior Change Science

Speaker: Amy Bucher, Ph.D., Vice President of Behavior Change Design, Mad*Pow

When it comes to our health, fitness, music taste, and shopping habits, one size does not fit all: the products we design must cater to the individual, not to a faceless 'user.' Join Amy Bucher, Vice President of Behavior Change Design at Mad*Pow, and get your personalization right. Why motivation is the key to user empowerment.

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Product Management & The 3 E’s: Experiments, Experiences, and Efficiencies

Speaker: Nicole Munson, Senior Product Manager at American Express

Whether that’s an ineffective design, a confusingly placed button, or how difficult it is to log into your favorite site, mastering the obstacles to creating a frictionless product is a science. We will dig into the many ways that PMs experiment, track customer feedback, design, and test new experiences.

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Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products.

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Why Product Managers Must Relearn Their Customers

Speaker: Janelle Estes, CIO, User Testing

So how do you adapt your product development process knowing that your customer's behaviors and expectations have completely changed over the past year? In this webinar, you will learn: The critical areas during product design and development process when you need to reach out to customers. Integrating their feedback is the first step!