Branding Consulting Differentiation Marketing 
UX Planet
JANUARY 16, 2024
By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.
The Product Coalition
AUGUST 23, 2023
To grow our customer base and market share? So I did what every well-trained consultant knows to do — I asked a question. By providing a more ethical alternative in the smartphone market, Fairphone embodies a strong purpose: to drive change in the industry and show that a more sustainable, fair approach is possible and viable.
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Intercom, Inc.
NOVEMBER 5, 2020
It was this larger than life, brand new experience. The COVID-19 pandemic is certainly accelerating the closure of malls: in June of this year, retail consultant Jan Kniffen told CNBC that he expects that a third of America’s malls will close permanently by 2021 , nine years ahead of his initial predictions.
The Product Coalition
MARCH 10, 2023
These slogans are examples of hyperbole designed to boost the brand power of product businesses. Using a hyperbole is a powerful marketing tactic, so it shouldn’t surprise us that product professionals also use it to drive certain outcomes — but there is a downside. Remember “American Runs on Dunkin,” by Dunkin Donuts?
UX Studio: Product Management
OCTOBER 2, 2023
They play an essential role in creating fascinating websites that engage users and appealing branding that leaves a lasting impression. Schedule a free consultation with us and let’s discuss your current goals. These leave an exceptional first impression and differentiate our clients from competitors. UX studio 2.
The Product Coalition
FEBRUARY 27, 2021
Finding the right UI/UX design company in the over-saturated market might be a challenge. In this article, I’m sharing the list of Polish market leaders to help you find the best design partner more easily. Product design is one of the main differentiators in the digital competition.
Sachin Rekhi
APRIL 12, 2020
In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. While this obsession with product/market fit is warranted since it remains so elusive, it is necessary but ultimately not sufficient for building a significant and enduring business.
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