Remove Branding Remove Definition Remove Marketing Remove Weak Development Team
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3 Ways To Educate the Market That Actually Work

The Product Coalition

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 109
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The 5 Most Lethal Mistakes in Product Development

BrainMates

Developing and launching a product only to have it fail is the complete antithesis of the “Fail Fast” innovation motto. You have just invested 1000s of work hours and millions of dollars in developing & launching this product. If PM 101 is problem before solution, this is definitely 102 – “ who will pay and why ?”

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Connect and conquer ? build your brand by staging events

Intercom, Inc.

To do that, it’s not enough to replicate textbook marketing strategies. It’s something you definitely don’t get with paid advertising either. Definitely not. Product positioning, knowledge and brand awareness are your first ports of call in the early days. When resources are low, impact is key. Events rely on difference.

Events 205
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How aligning product and marketing teams improves customer experience

Mind the Product

It wasn’t too long ago that designers and developers were disciples of strictly separate crafts – but today, someone who can do both well is quickly labelled a “unicorn”, and sought after by many a unicorn-thirsty start-up. Why Marketing and Product must work together. But first we must ask ourselves: why?

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6 Ways to Improve Your Product Experience

Alchemer Mobile

Bad product experiences increase customer frustration, potentially creating resentment around having difficulty completing tasks within an application and increasing customer churn. Beforehand, make sure your team is aligned on: Their definition of product experience. The metrics you’ll use to measure success.

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3 Ways To Educate the Market That Actually Work

The Product Coalition

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 140
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Do Your Clients Need to Develop Software At All?

The Product Coalition

Here are cases for when the cooperation between the product team and the client brakes down for objective reasons. Here I have tried to reveal the most common cases when the cooperation between the development team and the entrepreneur fails for reasons beyond the control of all parties involved. So I wrote this article.