PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

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Business of Software Conference

MARCH 11, 2021

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. But it doesn’t have to be this way. Video and Slides below.

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Usersnap

SEPTEMBER 29, 2022

Create your vision and positioning 4. Since the product itself plays a much more critical role in revenue compared to customer service, sales, and branding. SaaS teams are logically better-suited to focus on enhancing what they already offer through a scalable product-led growth strategy. Make sense of your data 2.

Feedback Software 52

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Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

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NextBigWhat

AUGUST 2, 2019

Plus, we unlock new opportunities for you with our career upgrade service – right from access to other product leaders to helping you make the career switch. We help you navigate through the world of product leadership – even after the course via our community and conferences networking opportunities. 200+ topics.

User Testing 94

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Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. Counter-positioning. Switching costs.

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Gainsight

OCTOBER 5, 2020

April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. If my product IS a (blank) and my competitors are (blank), then I’m a (blank), UNLIKE (blank) that does or PROVIDES (blank), and this is my benefit (blank). .

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Intercom, Inc.

JANUARY 24, 2023

The previous version was almost five years old, and we knew that we needed an ambitious and clear vision to bring a next-generation Messenger to the market. Surveying the landscape First, we zoomed out from day-to-day execution and evaluated Messenger across multiple dimensions – product, market, customers, and business.

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Roman Pichler

AUGUST 11, 2020

Cause : A confusion about what an effective product vision is. Solution : Describe the ultimate purpose of your product, the positive change the product should bring about like “healthy eating”. More Information : Market Segmentation Tips and Strategize , pp. No Clear Business Goals.

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The Product Coalition

NOVEMBER 30, 2022

At times, it felt like what was needed was a true back to basics positioning, where we are educated in not only the definition of demand generation, but what the point of demand generation even IS. That’s how you find product market fit. There was surprisingly little distinction between demand generation and lead generation.

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Userpilot

MARCH 8, 2022

Experience in e-commerce, subscription, marketplace, and retention-focused products. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

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The Product Coalition

AUGUST 6, 2023

Do we need to escalate any critical issues to company leadership? How do product managers lead standups? The above mentioned sounds simple enough, yet, we still find many stories online and on social media about challenges product leaders face when it comes to leading daily standups successfully.

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The Product Coalition

MAY 15, 2019

The origins of the Product Manager Product Management theoretically started back in 1931 after Neil H. McElroy wrote a short memo where he described “Brand Men” who had overall responsibility for the brand and managing of a product. As we know it today it has very much become a leadership role?—?servant

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The Product HQ

FEBRUARY 1, 2023

Product managers are responsible for establishing a product’s vision and long-term business strategy while ensuring that all stakeholders are aware of said strategy. While it is a senior position, there are numerous career paths, such as Group Product Manager (GPM) and Principal Product Manager (PPM).

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Userpilot

NOVEMBER 21, 2022

On average, a product launch manager earns around $138,000. To be a good product launch manager, you need great project management and leadership skills. Userpilot helps product teams automate feedback collection with contextually-triggered in-app surveys , while the analytics layer enables them to track product usage data.

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The Product Coalition

OCTOBER 25, 2021

This month, we’re focusing on all things Product Leadership. Before we start diving into the ins and outs of leadership in Product Management, it’s important to ask and to understand what we mean by Product Leadership. they’re in a Product leadership role. they’re a thought leader.

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Mind the Product

MAY 25, 2018

The output from a product in a box game, where we imagined how we would position the product if it was on sale in a supermarket. JustGiving was a well-known brand, but firmly associated with registered charities. But we’d also realised that the Yimby positioning wasn’t reflected in the use of the product.

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Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

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People-First Product Leadership

MARCH 4, 2024

In a similar manner to product-market fit not being achieve it & forget it, you need to continually evolve your community based on member feedback, organizational changes, and market dynamics. I began by applying a proven technique from social media, specifically influencer marketing.

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Product Management Unpacked

AUGUST 8, 2018

Finally, the product management software organization Pendo in their State of Leadership report states that 44.7% of product managers report to the CMO (the most), while 6.7% report to ‘Product’ (the least). I believe that product management and especially product marketing ARE marketing roles first and foremost.

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Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. The five stages of the Product Adoption Curve.

Analytic Tools 59

Analytic Tools Feedback Software Research Software User Testing 59

Pragmatic Marketing

MAY 23, 2017

When someone calls the product manager CEO of the product, what does that mean? The product manager as CEO of the product sounds powerful and strategic. It brings to mind strong leadership skills, influence and accountability, all key traits of successful product managers. A Product/Market Pairing.

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Bain Public

APRIL 28, 2020

How would you position your business? Using Market Sensing and Knowledge Creation. Market sensing is a research technique involving the collection of qualitative data through interviews, focus groups and questionnaires to help understand the external market.

User Testing 52

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BrainMates

SEPTEMBER 4, 2023

Companies that implement a product-led sales strategy report a 30% increase in conversion rates compared to traditional sales-led approaches (as stated in the State of Sales Report by Salesforce), but even companies that are synonymous with product-led growth leverage other growth motions. higher user engagement rate.

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Usersnap

JUNE 2, 2022

Brian Solis who advises leading brands, startups, and celebrities, speaks plainly on the topic. He says, “Welcome to a new era of marketing and service in which your brand is defined by those who experience it.”. Honestly, that’s for you to decide for your product. You’re on the right track!

Product Research 52

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Mind the Product

APRIL 18, 2017

Jeff and Josh are experienced digital product design leaders, and co-authors of Lean UX: Applying Lean Principles to Improve User Experience and Sense & Respond, How Successful Organizations Listen to Customers and Create New Products Continuously. Melissa Perri, Author and Founder ProdUX Labs.

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Innovatemap

SEPTEMBER 9, 2020

The hit to your credibility and brand is hard to recover from. Your product and engineering teams are fighting fires constantly and do not have the bandwidth to think about the future. To expand our target markets? Successful B2B software company leadership knows that that success is neither permanent nor guaranteed.

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ProductPlan

DECEMBER 30, 2019

Do you give the product away and try to monetize traffic and users through other channels? Or do you position your product as a premium good, with a high enough price tag to return a tidy profit on every sale? But this aspect of the product is sometimes elevated to higher levels of management. This input is invaluable.

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Alchemer Mobile

OCTOBER 9, 2018

Panelists included: Daniel McCone, Digital Marketing & Innovation Manager at Dunkin’ Brands. Katie van Zyl, Director of Product Management at GoDaddy. Christopher An-Traumer, Product Manager at Premera Blue Cross. Ashley Ettwein, Director of Product Marketing at ADT.

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The Product Coalition

JANUARY 10, 2021

When I go to leadership meetings to talk about the product, I’m occasionally asked how long things are taking, or what is stopping us shipping X by Y date, or what is preventing us from reaching a key OKR by the end of the year? Don’t ask for millions of developers if you don’t even have product-market-fit yet.

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The Product Guy

SEPTEMBER 27, 2016

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

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Intercom, Inc.

AUGUST 22, 2019

You can also learn more about Jon and Intercom’s product design team, get free design resources and see open design roles in our brand new design website at intercom.design. So that’s what their leadership will focus on. What follows is a lightly edited transcript of the episode. Improvisation and anticipation.

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ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

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Userpilot

MARCH 11, 2022

It is based on responses from 65,000 users and over 220 brands and lets you see how your SaaS compares to your competitors. Openview is a US-based market capital company specializing in product-led growth and supporting SaaS companies during the expansion stage. Average Net Promoter Scores by industry according to Satmetrix.

Analytic Tools 98

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Product Bookshelf

MARCH 6, 2016

In the second case, the sales team did not position the product correctly, find the right buyers, or understand the use cases and value. Is the sales team selling a concept or a product? Is brand important in this market or is it irrelevant? That’s another clue which points to the solution. Value Added.

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The Product Guy

JANUARY 5, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 108

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