Intercom, Inc.

SEPTEMBER 1, 2021

That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued.

Marketing 138

Marketing Product Marketing User Friction Customer Feedback 138

Product Management University

JULY 10, 2020

Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. Zero difference! Context is the key. Related Articles.

Product Marketing 130

Product Marketing Marketing Customer Feedback Workshop 130

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Mind the Product

FEBRUARY 5, 2019

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. Different Teams, Different Priorities.

User Testing 145

User Testing Product Marketing Marketing Product Research 145

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Userpilot

APRIL 25, 2022

What is product leadership and how is it different from product management ? In the article, we’ll be discussing what the product leadership role entails and how it is different from the product management role. Product leaders are responsible for building the right teams and organizational cultures.

Leadership 98

Leadership Analytic Tools Research Software User Testing 98

Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description.

B2B 133

B2B Product Marketing Marketing Healthcare 133

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Roman Pichler

JULY 6, 2021

Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Grow Your Leadership Skills.

User Testing 323

User Testing Product Research Weak Development Team Customer Experience 323

Mixpanel

MARCH 11, 2024

This isn’t your typical executive “thought leadership.” But just because Benn tells me his writing isn’t “useful” in the ways that most content marketing strategies would hope for, that doesn’t mean it doesn’t offer business value alongside its obvious entertaining and edifying values. You’re a company founder and a CTO.

Data Visualization 52

Data Visualization Leadership Entertainment Analytic Tools 52

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Jones maps Uber’s PMM team to the product management team, embedding one PMM into each program team.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Jones maps Uber’s PMM team to the product management team, embedding one PMM into each program team.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Business of Software Conference

MARCH 11, 2021

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. But it doesn’t have to be this way. Video and Slides below.

Positioning 40

Positioning Fractional CTO CTO Consulting 40

The Product Coalition

FEBRUARY 18, 2024

But on the other hand, they need you there, and if you give too much weight to their leadership you can’t become their partner. That’s not the leadership team that they need. A CEO once shared with me that in his relationship with product leadership, he feels that he is giving much more than he is getting. That’s a fact.

Leadership 108

Leadership Presentation Engineering Positioning 108

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Product Management University

SEPTEMBER 10, 2023

As the customer success manager (CSM) role evolves into more of a strategic customer leadership role versus a tactical reactionary role, it’s critical to build relationships with customer executives, and in most cases, it’s not as difficult as you think. They’re also critical to the success of product management, product marketing and sales.

Customer Experience 130

Customer Experience Product Research Government Leadership 130

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

NOVEMBER 13, 2023

When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa. Here is how it works.

Product Strategy 118

Product Strategy Strategy User Testing Weak Development Team 118

The Product Coalition

DECEMBER 4, 2023

If you’re just dealing with tough market conditions, the situation is different but the conclusion is quite similar: When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. Here is how it works.

Product Strategy 107

Product Strategy Strategy User Testing Weak Development Team 107

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product marketing?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Usersnap

SEPTEMBER 29, 2022

Create your vision and positioning 4. The disruptive growth approach focuses on gaining market leadership with a lower-cost product, which will help capture new customers. Disruptive products are low priced and high volume. The products are easy to use and provide immediate results for customers.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Gainsight

OCTOBER 5, 2020

April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. If my product IS a (blank) and my competitors are (blank), then I’m a (blank), UNLIKE (blank) that does or PROVIDES (blank), and this is my benefit (blank). .

Positioning 59

Positioning Analytic Tools Data Visualization Strategy 59

Product Management University

JULY 10, 2020

is critical to the reputation of the company, its leadership and financial future. It’s important to understand industry best practices here before you build or position a solution. These user scenarios and features also get repurposed to become your product demos with the above business dialogue as the front end of the story.

Marketing 241

Marketing Customer Feedback Workshop Positioning 241

Roman Pichler

JULY 6, 2021

Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Grow Your Leadership Skills.

User Testing 156

User Testing Product Research Weak Development Team Customer Experience 156

Product Management University

JUNE 21, 2021

That market information becomes the platform for all product, marketing, sales and customer success decisions and priorities. Product management owns that platform. Don’t confuse leadership and influence with a dictatorship. The post Hey Product Management, Strategic Direction is Yours for the Taking.

Product Management 147

Product Management Product Manager Healthcare Leadership 147

Bain Public

SEPTEMBER 17, 2020

Then, from this position of strength, we guide your organization to structure and prioritize the launch and development of new products that will, in turn, go through their own lifecycle stages for sustained, profitable performance over time.

Framework 52

Framework Leadership Customer Communications Definition 52

The Product Coalition

FEBRUARY 27, 2022

So you found a new position as a product leader, congratulations! I decided to write this article to help you, product leaders, with your new position. and in product leadership positions there is so much of it! just as you would do with anything else related to product leadership.

Weak Development Team 137

Weak Development Team Leadership Data Visualization Positioning 137

Intercom, Inc.

JULY 28, 2022

Sanj started working at Salesforce back in 2005, when the company had around 1,000 employees and a few hundred million in revenue, and he was a part of its growth for 14 years, holding several leadership positions in multiple markets in EMEA. Sanj: Well, it’s a pretty long one.

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

bpma ProductHub

APRIL 30, 2017

It’s the expectation of a positive outcome”. These words couldn’t be more relevant to product management. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? She summarized her frameworks through her first book, “Software Product Management Essentials”, first out in 2003.

Development 150

Development Product Management Product Manager Management 150

The Product HQ

MAY 10, 2024

Principal product managers are among the most senior roles in the product development process. Therefore, the expected salary increase inspires many junior product managers to climb up the corporate ladder and land this position. The demand for technical and product management positions is high.

Customer Experience 52

Customer Experience Data Visualization User Testing Reporting Tools 52

Userpilot

AUGUST 30, 2023

Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. Product management and leadership speakers. Product marketing speaker. Let’s quickly go over what to expect.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

The Product Coalition

AUGUST 9, 2021

Credits: Ben Erez ’s post on LinkedIn The above post by Ben Erez very nicely contrasts the spectrum of responsibilities across the same role in different Products/Organizations. There is no causal evidence to point to the perfect position in the spectrum that causes a Product to succeed. So Why Do You Like Product Management?

Product Management 155

Product Management Product Manager User Testing Management 155

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. Counter-positioning. Switching costs.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Product Management University

DECEMBER 2, 2022

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. Executive Leadership (The Ultimate Buyer). So let’s dive in. Want to learn more?

B2B 130

B2B Customer Experience User Testing Customer Feedback 130

Innovatemap

MARCH 17, 2021

While we at Innovatemap like to think there are plenty of things that make us unique — like our incomparable product knowledge, design prowess and commitment to grow — there’s one quality that sets us apart from the naked eye, and it’s one we’re incredibly proud of: our high percentage of women. Kristin and Katie (2019 Photo).

Technical Review 111

Technical Review Reporting Tools Leadership Startups 111

Product Talk

MAY 13, 2020

If the company’s leaders aren’t sure or have many theories or wishes, then the product team has to do the discovery legwork to identify the most likely human behavior changes that will positively impact the lagging business indicator. They group and align these unmet needs as opportunities under their desired product outcome.

Product Research 355

Product Research User Testing Customer Experience Feedback Software 355