Intercom, Inc.

SEPTEMBER 15, 2021

In this era of ever-increasing digital disruption and innovation, category design can be the ultimate business strategy for brands wishing to stand out from the crowd. The book aims to help companies apply category design to open new markets and create new demand. and the Making of IBM , and The Two-Second Advantage.

Technical Review 205

Technical Review User Testing Books Customer Experience 205

Melissa Perri

OCTOBER 31, 2019

A while ago, I was interviewing a VP of Product candidate for a client. They asked these stakeholders to each rank the importance of each feature on a scale from 1–5 in each category, and took the average of their scores. You need this person to not just prioritize, but make a product strategy. We really need the help.”

Framework 293

Framework Data Visualization Leadership Strategy 293

The Product Coalition

DECEMBER 21, 2021

The answer presented by an entry-level or an experienced PM, or by a Group product manager (GPM) lies majorly between two parameters - execution & strategy. For instance, you have appeared for an interview for a mid to senior-level PM role in a high growth product company. Pro tips ??: Also, define some success measures too.

Product Research 170

Product Research User Testing Research Software Travel 170

Mixpanel

FEBRUARY 10, 2021

Why do smart product teams often build products with mediocre or no impact? Often, the answer is found in the discipline with which a product team measures the product. . Choosing your metrics: metrics categories. When selecting your metrics, you’ll want to consider a few different categories. Usage metrics.

Data Visualization 145

Data Visualization Systems Review Customer Experience Reporting Tools 145

Roman Pichler

APRIL 3, 2018

Business Strategy vs. Product Strategy. It’s distinct from the product strategy : The business strategy states how the company will be successful, whereas the product strategy describes how a product will achieve success, as the following picture illustrates. It is therefore a key input for any product discovery work.

Strategy 256

Strategy Product Research Weak Development Team Systems Review 256

The Product Coalition

JUNE 9, 2023

If you don’t approach multi-team leadership as its own beast, everyone is going to suffer. If you have product managers, lean on them. Things I’ve seen: Sometimes the division of responsibility between project managers, product managers and business analysts isn’t clear; call it The Three-Headed Responsibility Monster.

Reporting Tools 121

Reporting Tools Crowdsource Leadership Vision 121

Userpilot

AUGUST 30, 2023

This makes it more important than ever to create products people actually want to use. The expert speakers at Product Drive 2023 will answer these and many more questions. Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights. But how do you do that?

Customer Experience 104

Customer Experience User Testing Customer Feedback Research Software 104

Product Innovation Educators

JUNE 14, 2021

How product managers can succeed in innovation leadership. Welcome to the Product Mastery Now podcast. You may know it as The Everyday Innovator, but after seven years of interviews, I have changed the name to better reflect our mission, which is to help you become a Product Master, creating products customers love.

Research Software 82

Research Software User Testing Product Research Leadership 82

The Product Coalition

DECEMBER 11, 2023

There comes a time with every product when there is a focus on sales. That was the case with Infinify, my product leadership academy, when I decided to “give it a try” while I always have the option to go back to a CPO role in the industry. One of these places that I get to work with companies on, is how to sell their product.

User Testing 78

User Testing Customer Experience Product Research Consulting 78

Product Talk

SEPTEMBER 1, 2021

If your sales team isn’t bought in, for example, they won’t want to sell your new product or feature. If you’re a longtime Product Talk reader (or if you’ve read Continuous Discovery Habits), Lisa’s name might sound familiar. This is a common tale and one that most product trios can learn from. Tweet This.

Product Research 221

Product Research User Testing Technical Review Data Visualization 221

Intercom, Inc.

JULY 13, 2021

The only thing harder than designing a product is designing your career. We’ve recently updated our product designer job levels to give our designers a map for advancing their careers at Intercom. Align with job levels for product management , engineering, and related roles. Focus on reality, not aspirations.

Product Research 271

Product Research Customer Communications Feedback Software Reporting Tools 271

ProductPlan

JULY 2, 2021

Our library of content helps thousands upon thousands of product people every month continue their education and understanding of the product space, thought-leadership, best practices, and trends, all for free. Similar to Google Search, you can search for anything product management-related. The Product Strategy Playbook.

Webinar 94

Webinar Reporting Tools Education Leadership 94

The Product Coalition

AUGUST 22, 2021

The first and most obvious step here is to clean data that simply doesn’t need to be there, for example, product activity that comes from internal users and not from real customers. To overcome this, we calculated most of our metrics without this category, which had its own set of metrics. But that’s just the first step.

Data Visualization 157

Data Visualization Reporting Tools Banking Customer Experience 157

The Product Coalition

FEBRUARY 24, 2023

Without going into actual project-related detail, any sync I have in the AM would fall in the “catch-up,” “quick sync” or “review bad livesites” category. Sometimes I’ll still be in meetings, as there are occasional team or leadership calls scheduled for lunch. If I went into the office: 8:30 AM is when I wake up.

Technical Review 113

Technical Review Feedback Software Product Research Messaging 113

Product Talk

SEPTEMBER 15, 2021

As a fellow Product Talk coach, Hope Gurion uses opportunity solution trees with customers on a regular basis. And Hope continues to refine and adapt the tree to help product teams get the most out of it. So why is this concept important for product trios ? But is that category specific enough? Where: New York.

Customer Experience 197

Customer Experience User Testing Product Research Customer Feedback 197

Userpilot

NOVEMBER 23, 2023

Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes. Build a product that users love by delivering value and a good product experience.

Analytic Tools 99

Analytic Tools Feedback Software Product Research User Testing 99

The Product Coalition

NOVEMBER 25, 2020

Fully applying a data-driven approach to your product is hard. Photo by Steve Johnson from Pexels “Do I really need to start measuring everything that happens on the product?” Photo by Steve Johnson from Pexels “Do I really need to start measuring everything that happens on the product?” That was the question that S. ,

Data Visualization 89

Data Visualization User Testing Dashboard Customer Experience 89

The Product Coalition

FEBRUARY 19, 2022

If you didn’t catch part 1, it was on leadership?—? it’s worth taking a look at that piece first , as leadership is the foundation for putting the below stuff into place.) Your team needs to be able to look at a product from the point of view of the customer and really care about their experiences. That is where tools come in.

User Testing 137

User Testing Data Visualization Product Research Customer Experience 137

Mind the Product

JANUARY 9, 2020

As we settle into the New Year we’re already looking ahead to the product leadership forums on our 2020 MTP calendar. However, be assured that everything reported from our forums here comes from the most forward-thinking people in the world of product.). Define What Product Management Means to Your Company.

Leadership 158

Leadership Reporting Tools Events Books 158

Mind the Product

FEBRUARY 7, 2019

The product team decided to ship with this bug and we put it in our backlog to be fixed once we took care of a few other stories. Nobody likes shipping imperfect products, but at the same time we all know that we can’t hold off to wait for perfection. This happened to me recently. Yes, if you have a system in place.

User Testing 139

User Testing Research Software Analytic Tools Framework 139

The Product Coalition

JANUARY 14, 2021

10 Types of Innovation Framework from Doblin When legendary design thinking firm Doblin released the 10 Types of Innovation Framework , they challenged product teams to think less about new features (“the easiest thing to copy”) and more about their overall experience and go-to-market strategy. Step 5: Future State The fun part!

Product Research 106

Product Research Differentiation User Testing Customer Experience 106

Sachin Rekhi

JUNE 7, 2016

Slides: Product Management Career Ladders. One of the areas I often mentor product managers on are the career paths available to them within the profession. Product organizations tend to be a small proportion of technology firm’s overall R&D teams, with ratios of up to 1 product manager to 10 engineers as common.

Reporting Tools 136

Reporting Tools Research Software Technology Product Management 136

Gainsight

MAY 31, 2023

Gainsight CS and Gainsight Digital Hub (formerly inSided), have earned awards in several categories from leader in Community, Experience Management, Momentum, Enterprise, Mid-Market, and Best Relationship. Gainsight CS, the company’s customer success platform, has earned accolades from G2 in two different categories.

Analytic Tools 52

Analytic Tools Reporting Tools Feedback Software Systems Review 52

Mind the Product

SEPTEMBER 17, 2019

Increasingly product managers are expected to think and operate “strategically”, but, as this post will reveal, it’s a requirement that can lead to misaligned expectations and be full of traps for the unwary. Surely we’ve all noticed the increased emphasis on “strategy” as a core competency for product managers?

Product Management 123

Product Management Product Manager Leadership CTO 123

Product Management University

OCTOBER 28, 2019

That brings us to the subject of influence among product management and product marketing teams. What if product management and product marketing were more knowledgeable on the market collectively than all other disciplines combined? That influence is the key to strong leadership. We trust them. We learn from them.

Positioning 100

Positioning Product Marketing Marketing Product Management 100

Product Talk

MARCH 1, 2023

“Product thought leaders talk about an ideal way of working. I realize that many product people have never worked in a product trio , don’t have access to customers, aren’t given time to test their ideas, and are working in what Marty Cagan calls “features teams” or “delivery teams.” product outcomes). And I hate it.

Product Research 193

Product Research Data Visualization Customer Feedback Weak Development Team 193

Mind the Product

DECEMBER 26, 2019

In this ProductTank Toronto talk, Richard Reiner , Executive Chairman at dfuse , takes us through various case studies and lessons learned from his experience building and marketing products in the cybersecurity space. His key points include: Creating a category at Assurent. Creating a Category at Assurent.

User Testing 99

User Testing Customer Experience Marketing Research Software 99

Product Innovation Educators

JANUARY 11, 2021

The secret sauce product managers need for success. This podcast is getting a new name to better align with its purpose of helping product managers become product masters. That new name is Product Masters Now. Summary of some concepts discussed for product managers. [3:12] Lightweight teams for minor tweaks.

Leadership 70

Leadership Feedback Software Vision Naming 70

Lenny Rachitsky

DECEMBER 7, 2023

Simplify security | Wix Studio —The web creation platform built for agencies — Anuj Rathi is the Chief Product and Marketing Officer at Jupiter Money, where he leads product management, marketing, design, growth, and analytics. He’s also one of the most beloved and respected product leaders in India.

Analytic Tools 52

Analytic Tools Framework Branding Leadership 52

Mind the Product

AUGUST 6, 2019

In order to prepare for a talk I delivered at Mind the Product’s 2019 Leadership Forum in San Francisco I’ve spent the last couple of weeks applying the lens of psychological safety to the things I’ve experienced and witnessed in my product career. The product leader responded, without flinching: “Absolutely.”.

Leadership 137

Leadership Product Research User Testing Research Software 137

Gainsight

JULY 11, 2023

But first, I want to thank the incredible Northpass team for building a leading company in a rapidly-emerging category over the past decade. A few years later, in 2012, my company was acquired by SPS Commerce (NASDAQ SPSC), and as part of that acquisition, I joined their leadership team. Neither were viable solutions for us.

Education 40

Education Vision Customer Experience Differentiation 40

bpma ProductHub

APRIL 30, 2017

These words couldn’t be more relevant to product management. Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. With her background in product management and marketing, the lessons, stories and tips she has to convey will be very relevant to you.

Development 150

Development Product Management Product Manager Management 150

Mind the Product

AUGUST 1, 2019

So much, in fact, that the product leaders behind these apps are slimming them down. Yet, industry data shows quite the opposite – a whopping 80% of product features are rarely or never used. Of course, product teams need to develop and ship new features. Product Teams are Being Judged by the Wrong Numbers.

Reporting Tools 155

Reporting Tools Data Visualization Customer Experience Customer Feedback 155

Tyner Blain

MARCH 31, 2024

Shaping a product strategy involves both. Your product won’t spring into existence fully formed and ready to compete like Athena emerging fully armored from the head of Zeus. Going to Market You will develop a go-to-market (GTM) approach which includes multiple releases of your product. “Now | next | not yet | never.”

Weak Development Team 59

Weak Development Team Customer Experience Product Research Leadership 59

Alchemer Mobile

AUGUST 25, 2020

The worlds of marketing and product are colliding in new ways as customer experience takes center stage. For some brands, they’re moving the mobile app experience out from product and into marketing. With these new leadership roles comes a lot of organization-wide change. What are mobile product management responsibilities?

Technical Review 130

Technical Review Product Management Product Manager Software Review 130

Product Talk

SEPTEMBER 6, 2023

In addition to delivering a keynote at the Product at Heart conference (in case you missed it, you can find the video and transcript of that presentation here ), conference co-organizer Petra Wille also invited me to participate in a fireside chat at the Leadership Forum event. Introduction: What Is Product Discovery?

Product Research 238

Product Research User Testing ChatGPT Research Software 238

Nulab

JANUARY 29, 2021

Another season has come and gone and that means another release of G2’s leadership reports. The wide range of categories that Backlog falls into shows off both how simple Backlog is to use and how adaptable it is for almost anything your team needs. We’re honored that you’ve enjoyed using Cacoo for all of your professional needs.

Reporting Tools 83

Reporting Tools Feedback Software Technical Review Software Review 83