The Product Coalition

DECEMBER 11, 2023

To survive and succeed, your product leadership must be sharper than ever. I temporarily relocated there with 2 more developers from my company. But for your own company to do well until then, here are a few things you must excel in. The World Health Organization just removed the travel warning for the area. For how long?

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Userpilot

APRIL 25, 2022

What is product leadership and how is it different from product management ? In the article, we’ll be discussing what the product leadership role entails and how it is different from the product management role. Product leaders are responsible for building the right teams and organizational cultures.

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The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

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The Product Coalition

MARCH 12, 2023

Hiring a product leader is never easy. You are looking for a partner to join your team and take a significant leadership role. Here are a few things to consider when you seek your next product leader. Last week I wrote about the blind spots that product leader candidates have during their interviews.

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The Product Coalition

DECEMBER 7, 2020

Leadership without authority is product management 101. But as a product executive, you must take it to the next level?—?and Last week’s learning session in the CPO Bootcamp was dedicated to product strategy. To create a solid product strategy you must understand the company goals, but more than that?—?you

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Product Management University

JULY 10, 2020

Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. The Ultimate Guide to Portfolio Product Management & Marketing.

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The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. Where are you? Do you have a clear ICP?

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Mixpanel

MARCH 11, 2024

He spars with boring industry trends while begging certain data companies to be more boring , and he gets into things like why he thinks controversial secondary sales are no big deal. This isn’t your typical executive “thought leadership.” You’re a company founder and a CTO. I think that we should have leaned on that even more.

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Daniel Elizalde IoT Blog

AUGUST 15, 2022

There is a big problem with the term product market fit. Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. You also need clear milestones to align your company with your innovation efforts and retain the support of leadership.

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Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

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Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

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Product Management University

FEBRUARY 22, 2023

What Does a Product Management Career Path Look Like? A career in product management can be fast-paced with ample growth opportunities. As more and more SaaS/cloud companies launch every day and existing companies move to subscription-based product models, the need for product managers is skyrocketing.

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Pragmatic Marketing

NOVEMBER 16, 2019

Since its start, the American multinational company has introduced new services in addition to its ridesharing service, including food delivery and a micromobility system with electric bikes and scooters. Jones maps Uber’s PMM team to the product management team, embedding one PMM into each program team. Managing the Function.

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Pragmatic Marketing

NOVEMBER 16, 2019

Since its start, the American multinational company has introduced new services in addition to its ridesharing service, including food delivery and a micromobility system with electric bikes and scooters. Jones maps Uber’s PMM team to the product management team, embedding one PMM into each program team. Managing the Function.

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Reporting Tools Product Marketing Marketing Research Software 70

Gainsight

DECEMBER 21, 2023

But when you’re an early-stage company, proactive management is difficult without the right resources and tooling. Early-stage companies have started to create a decent customer base. However, they’re constantly iterating—the product roadmap is in flux, and the customer base is in flux. Company morale.

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PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

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Product Innovation Educators

JULY 3, 2023

Many companies are working on digital transformation, but they’re struggling to see results. A lot of companies are pumping out demos of AI passing the bar exam or creating a marketing plan in 30 seconds. Some companies lack that process and rely on detailed, traditional planning processes based on third-party data.

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Mind the Product

MAY 5, 2020

In a product career that has taken her from Australia to Hong Kong and to Europe, she’s currently Chief Product Officer for Berlin-based challenger bank N26. She’s spent her eight years in Product working for a variety of digital companies – from startups to publicly listed multinationals. Working at Pace.

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Roman Pichler

JULY 6, 2021

If it’s hard for you to let go of being actively involved in managing a product or if you don’t find it rewarding to help and support a group of product people, then becoming a head of product is probably not right for you, at least not at this point in time. Grow Your Leadership Skills. Know Your Industry.

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PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

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PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

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The Product Coalition

JULY 16, 2023

In recent years it seems that product management is all about execution and delivery. But you can’t really succeed this way, at least not the way your company needs you to. Photo by Kea Mowat on Unsplash When I moved into product management, almost 20 years ago, it used to be a very senior role.

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The Product Coalition

FEBRUARY 18, 2024

But on the other hand, they need you there, and if you give too much weight to their leadership you can’t become their partner. Many of the companies that seek my guidance are companies where the CEO feels they know what is needed and wants to get things done. That’s not the leadership team that they need. That’s a fact.

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The Product Coalition

NOVEMBER 13, 2023

When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa. Here is how it works.

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Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. Not only is tracking the competition daunting, it doesn’t ensure the product chiseled and shaped will be used by YOUR user base. Most SaaS products are purchased through a subscription plan. We will talk about this later.)

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The Product Coalition

DECEMBER 4, 2023

If you’re just dealing with tough market conditions, the situation is different but the conclusion is quite similar: When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. They see it as sales and marketing’s responsibility.

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ProductPlan

FEBRUARY 3, 2021

They also tend to educate the prospect about a product’s features, functionality, and benefits. Sales act as a go-between between prospective customers and the product. Marketing-led Approach. And in a marketing-led approach, prospects start their relationship with a product’s advertised perceived value.

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The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic. What does that mean?

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Product Management Unpacked

SEPTEMBER 29, 2021

I’m excited to be named Product Executive in Residence (PXIR) at Carnegie Mellon University. This new PXIR role enables CMU to bring the voice of industry into classrooms and product leadership curricula. There is also the ubiquity of what’s often referred to as the “product problem.” CMU is the place for product people.

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Product Innovation Educators

SEPTEMBER 4, 2023

He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations. I first heard of Bob when he was the president of Sequent Learning, the product management training company. He has since founded and leads the Strategy Generation company.

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The Product Coalition

DECEMBER 11, 2023

In part two of this summary, I am moving to talk about strategy and leadership insights. Today I will focus more on leadership and strategy. That’s primarily what I help companies do, and I know firsthand that it’s really hard. Quite a few weeks have passed since I attended SVPG’s ‘Coach the Coaches’ session.

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The Product Coalition

DECEMBER 10, 2023

However, provoking productive disagreements is a key leadership skill you want to master. Here is how fostering healthy debates is essential for effective leadership and better outcomes. If you see the connection between that skill and product leadership you are 100% right. Yes, you want people to argue with you.

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Gainsight

JULY 27, 2022

To survive and thrive in this new world, companies need a new approach. Instead, companies need to focus on reducing friction, enabling quicker “lands” and unlocking more organic and sustainable expansion. We’re entering a new era in which efficiency, profitability and focus are king.

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Good Product Manager

FEBRUARY 9, 2020

Top Product Management Leadership Priorities For 2020. You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. Your Input Needed: What Product Management Loves (and Hates!)

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Good Product Manager

FEBRUARY 9, 2020

Top Product Management Leadership Priorities For 2020. You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. Your Input Needed: What Product Management Loves (and Hates!)

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Bain Public

SEPTEMBER 17, 2020

Most companies don’t have a clear picture of their roadmap. Bain Public’s SOAP™ methodology and tool offers a full picture of your product strategy, tactics, metrics and roadmap all in one place. Bain Public’s SOAP™ methodology and tool offers a full picture of your product strategy, tactics, metrics and roadmap all in one place.

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Daniel Elizalde IoT Blog

FEBRUARY 5, 2019

In this episode of the IoT Product Leadership podcast, we discuss how How to Reduce Risk and Increase Trust in IoT products. My guest today is Dan Olsen, an expert Product consultant and author of The Lean Product Playbook. I […].

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