Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. Just two years ago, only 29% of marketers reported ABM to be an effective strategy. What is account-based marketing (ABM)?

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Gainsight

SEPTEMBER 8, 2021

Organizations create Customer Success teams to increase Net Revenue Retention, and we’ve recently published research showing that NRR drives valuation. Organizations create dedicated roles to continuously improve CS functions to improve NRR or reduce costs by scaling up your customer base with the same CS headcount. Your VP of CS?

Reporting Tools 105

Reporting Tools Data Visualization Marketing Analytic Tools 105

Intercom, Inc.

AUGUST 24, 2021

But at these pivotal moments, it’s just as important to prioritize your customer support strategy as it is to plan your product roadmap or your next big marketing campaign. With that in mind, here are three questions to ask when you want your customer support to grow with you – and some best practices to ensure it does.

User Testing 129

User Testing User Friction Customer Experience Data Visualization 129

Gainsight

OCTOBER 14, 2022

Is it different for every customer?”. These are just a few of the questions that customer success (CS) experts explored in a recent episode of CS Essentials by Gainsight: Talking About ROI , a Success League Radio production. This series is also hosted by Tim Van Lew, Director of Customer Success Strategy at Gainsight.

User Friction 52

User Friction Engineering Customer Experience User Testing 52

PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. Internalize Uber’s strategy and blend it with your customers’ needs.

Consulting 52

Consulting Technical Advisors Technical Review Analytic Tools 52

PMLesson's Ace the PM Interview

APRIL 19, 2020

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. Internalize Uber’s strategy and blend it with your customers’ needs.

Consulting 52

Consulting Technical Advisors Technical Review Analytic Tools 52

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. Yet, it’s a double-edged sword.

Branding 96

Branding User Testing Product Research Data Visualization 96

freshtrax

JUNE 4, 2019

On May 29, 2019, btrax and GlobalSaké collaborated to bring the event “ Defining Value Proposition for Asia New Market Entry ” to those interested in international market expansion. As the Director of Innovation Services, Kisa has facilitated innovation training sessions and provided service design consultations to many top companies.

User Testing 85

User Testing User Friction Customer Experience Research Software 85

Usersnap

JUNE 2, 2022

Customers want good products and services, of course, but do you know what else they want? Recognizing and improving upon this customer feedback is where a CES survey comes in handy! Recognizing and improving upon this customer feedback is where a CES survey comes in handy! What Do We Mean By Customer Effort Score (CES)?

Product Research 52

Product Research Customer Experience User Testing User Friction 52

The Product Coalition

NOVEMBER 11, 2021

During Discovery you have focused on gaining understanding; understanding of the problem, the market, your users etc. ensuring a great understanding of your user personas can help give you empathy for their pain points and problems, and help you shed assumptions about how to solve them.

Definition 176

Definition Technical Review Customer Experience User Friction 176

Product Innovation Educators

OCTOBER 24, 2022

A digital customer experience coupled with rapid physical product creation – insights for product managers. Both my co-founder Brian and I experienced pain points when we were buying engagement rings. We’re building a new digital product that’s the first of its kind for custom jewelry design online.

User Friction 72

User Friction Customer Experience User Testing Customer Feedback 72

Product Talk

APRIL 8, 2020

For this post, we spoke with a product team from Simply Business about some of the major lessons they’ve learned since adopting continuous discovery habits like interviewing their customers, questioning their assumptions , and using the opportunity solution tree to guide their work. How do we know when a pain point is worth pursuing?

Product Research 265

Product Research User Testing Research Software Data Visualization 265

Gainsight

AUGUST 5, 2022

Imagine you are a Customer Success Manager (CSM), and you wonder what the future holds for you. Let’s begin with what makes you unique as a customer success professional. Over the past ten years, the role of Customer Success Manager has evolved and changed as much as the field of SaaS has. Core CSM competencies.

Reporting Tools 59

Reporting Tools Feedback Software Technical Advisors Data Visualization 59

People-First Product Leadership

JUNE 3, 2024

Building on the importance of Product Sense , today we explore the importance of listening—truly tuning into your customers, team, and market trends. The same principles apply when listening to customers. Recall the last time you spoke with a customer or prospect.

Product Management 52

Product Management Product Manager Product Research Customer Feedback 52

Userpilot

AUGUST 30, 2023

It’s 2023, and customers have options. Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights. Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights. But how do you do that?

Customer Experience 96

Customer Experience User Testing Customer Feedback Research Software 96

Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. But what about the customer on the opposite end? Why are user personas important?

Feedback Software 76

Feedback Software User Testing Research Software Data Visualization 76

Userpilot

FEBRUARY 3, 2021

In the mission to solve your users’ most significant pain points, a user journey template can be your greatest asset. Sure, user personas are helpful. But they don’t answer where the sources of friction are coming from as your users explore your product. What Is a User Journey?

Analytic Tools 95

Analytic Tools User Testing Customer Experience Research Software 95

Intercom, Inc.

DECEMBER 16, 2020

They weren’t excited about the deals we closed or the customers who were singing our praises. Our customers are getting more value out of Intercom, and our product team is getting more value out of those customer conversations, so they know exactly what to prioritize and what to build next.”. Focus on the customer.

User Friction 143

User Friction Customer Feedback User Testing Feedback Software 143

Userpilot

FEBRUARY 8, 2021

Why is customer segmentation so important for your SaaS? A small number of customers could be your main contributors to revenue and have the highest growth potential. Yet, you might be focusing on the larger group of customers that helped establish your product but are slowing churning. What is Customer Segmentation?

Analytic Tools 95

Analytic Tools Research Software Data Visualization Customer Experience 95

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? This article reveals the major causes of funnel leaks at each customer journey stage and how to fix them. The conversion rate typically decreases as users go deeper into the sales process. Poor product-market fit.

Data Visualization 92

Data Visualization User Testing Analytic Tools Feedback Software 92

Userpilot

MARCH 8, 2022

Melissa Perri – Speaker, consultant, and teacher in Product Management. She’s currently a consultant, speaker, and teacher in product management. In her classes, she teaches a structured and sustainable approach to continuous discovery that helps product teams infuse customer input into their daily product decisions.

Technical Advisors 109

Technical Advisors Product Research Analytic Tools User Testing 109

The Product Guy

MAY 30, 2019

Hypotheses are only useful if we test them (with customers), to validate or discard them. As an example, our problem statement could be: Customers encounter a series of friction points when embarking on a shopping journey in a large supermarket. By better meeting customers’ needs, we expect to drive our outcomes forward.

User Testing 153

User Testing Product Research Customer Experience Data Visualization 153

Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). Start by talking to business stakeholders, like your leadership, customer success, marketing and more.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Mind the Product

APRIL 27, 2017

Different written and visual methods can be used to detail problems that target user experience as pain points. A separate set of both written and visual techniques can be used to define solutions that should be implemented in software to address the pain points. Focus on Core Problems. Written Methods.

Framework 110

Framework User Testing Research Software Feedback Software 110

The Product Guy

DECEMBER 6, 2018

After every discussion with customers, sales, service, leadership and my colleagues, I was left with a laundry list of problems that needed my attention. As a product manager, my goal is to ensure customer satisfaction, long term success of my product and contributing to the success of my organization.

Reporting Tools 140

Reporting Tools Customer Experience Product Management Product Manager 140

UX Studio: Product Management

OCTOBER 7, 2022

Book a consultation with us and let’s discuss your goals. A digital MVP is a UX/UI design and development method introducing the product to the market only with its core features. A digital MVP is a UX/UI design and development method introducing the product to the market only with its core features.

User Testing 75

User Testing Research Software Product Research Feedback Software 75

Ronke PM

MAY 26, 2023

Quarterly business reviews (QBR) are periodical gatherings with customers or multi-disciplinary teams such as Sales, Relationship Managers, or Customer Success to discuss their products and relationships. QBR get-togethers are frequently led by Sales, Relationship Managers, or Customer Success Managers.

Customer Feedback 52

Customer Feedback User Friction Product Management Product Manager 52

The Product Coalition

FEBRUARY 19, 2023

In Product Management, user friction is not always a bad thing. Let’s learn about how you can use friction to help consumers recognize what’s important and increase their trust in your product or service. We often obsess over reducing friction for users. But have you considered introducing friction by design?

Reporting Tools 130

Reporting Tools Customer Experience Healthcare Entertainment 130

Amplitude

FEBRUARY 1, 2021

There are marketing emails to assemble. In the Mad Men world of marketing, a huge launch day could be vital in building hype. The ultimate goal of a product launch is to demonstrate its unique value proposition to your target audiences and establish your product’s presence in the market. Or is it to delight existing customers?

Product launches 111

Product launches Strategy User Testing Product Research 111

Modus Create

NOVEMBER 17, 2020

It used to be that CMOs were strictly responsible for strategic oversight of marketing and advertising programs. Today, they’re increasingly important to driving customer experiences, brand awareness, and business growth. Meanwhile, more consultants will collaborate with their clients on large-scale open source development projects.

Research Software 98

Research Software Data Visualization Customer Experience User Testing 98

Userpilot

NOVEMBER 17, 2021

2,000+ customers. By leveraging content marketing and a solid professional network, Saravana Kumar grew the company from 0 to 250 customers. He kickstarted a successful career as an IT consultant, working with companies like Microsoft, Accenture, and Fidelity. 5 products. How did Kovai make it here today? How it started.

Customer Experience 85

Customer Experience User Friction Enterprise Document 85

UX Studio: Product Management

NOVEMBER 22, 2022

Book a free consultation with us and let’s discuss your current goals. Beyond creating website designs, we can also help you with: user experience design, website redesign, on-demand consulting and training for your teams, UX research, and. UX audit to discover pain points and untapped business opportunities. .

Research Software 78

Research Software Technical Review Data Visualization User Testing 78

Product Innovation Educators

DECEMBER 6, 2021

He is Howard Tiersky, author of the Wall Street Journal bestselling book Winning Digital Customers: The Antidote to Irrelevance. He founded FROM, a digital transformation agency, which has won over 100 awards for user experience design, including for their work redesigning the Avis app which is now ranked by J.D.

Customer Experience 96

Customer Experience User Testing User Friction Research Software 96

UX Studio: Product Management

DECEMBER 7, 2022

To help you find the right match we collected the best UX research consultancies you can work with. . This specialization means that we have a deeper understanding of user needs that can help businesses make user-centric decisions. . Audits, Expert reviews, Educational contents, Trainings, and UX consultancy services.

User Testing 52

User Testing Research Software Product Research UX 52

PMLesson's Ace the PM Interview

FEBRUARY 7, 2022

Talk to Users & Customers ?? Your First 30, 60, 90 Days as a PM Checklist Common Mistakes Made in Early Days as a PM Talk to Users & Customers: Understand Their Pain Points Abstract by Oleg Shcherba Your first order of business as a new product manager should be talking to customers!

User Testing 52

User Testing Onboarding KPIs User Friction Weak Development Team 52

Intercom, Inc.

AUGUST 15, 2019

Author Jeff Gothelf sees this all the time in his work as a consultant for medium- and large-sized companies, and it inevitably leads to a culture clash where designers feel unvalued. Here are five quick takeaways: You must establish deep empathy for the customer. I started consulting and teaching and training and speaking about this.

UX 179

UX User Testing Weak Development Team Customer Experience 179