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Solution Consultants, Be The Person You’d Love To Buy From

Product Management University

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. Think about the emotional connection you form with people when both of you think exactly alike on certain things. It happens almost immediately. Here’s how to do it.

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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. The Product Positioning School of Hard Knocks Early in my pre-sales demo career, I had some demos where my audience was totally engaged and it felt like I hit it out of the park. Luckily, I figured it out early on in my pre-sales career!

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10 Things That Would Happen if All Customer-Facing Disciplines Were Aligned to a Common View of the Customer

Product Management University

Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common view of your target customers. There’s only one framework and training curriculum that aligns product management, product marketing, sales and customer success to a common view of the customer.

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Product Portfolio Management & the Strategic Ripple Effect 10 of 10 – How to Set Customer Success Managers Up To Play Offense

Product Management University

Product marketing receives all the WHO, WHAT & WHY content from product management to create and communicate value messages that fill the sales funnel with influencers and buyers that have a need worthy of engaging with you. Economic buyers are thrilled with the partnership they’ve formed with your organization.

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How To Avoid the Product Version 1 and Done Dilemma

Product Management University

Both components collectively form the vision for the product. That level of direction gives your product marketing, sales and customer success teams a desperately needed vision and value story to better attract new customers and encourage the ones you have to keep paying. The strategic roadmap is the next layer down.

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Onboarding Customers – How To Use Job Tasks For Superior Results

Product Management University

One of the biggest benefits comes in the form of product enhancement requests that go back to product management. If you follow the exact same process before you build any features, you’ll make the customer on-boarding process exponentially easier, not to mention product positioning and sales demos. Here’s why.

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What is the customer journey?

Intercom, Inc.

From there they might visit your website where they can explore your products and/or services, read client reviews and testimonials, and form initial opinions about your brand. . These are points in which a customer comes in contact with your brand and where you can communicate with them to grab their attention. .