Product Management University

OCTOBER 11, 2023

Let’s start this discussion of integrating business processes vs. products with the spotlight on pre-sales, sales, and customer on-boarding since they bear the brunt of the ripple effect. You’re in the throes of the sales cycle and it’s product demo time. Ideally, it can be quantified in a short period of time.

Product Research 130

Product Research Feedback Software Differentiation Management 130

The Product Coalition

MARCH 7, 2023

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

User Testing 121

User Testing Customer Feedback Customer Experience Data Visualization 121

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Most market requirements documents (MRDs) lead off with a customer problem and why it occurs.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

The Product Guy

AUGUST 13, 2020

Guest Post by: Candice Zhang (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Tauheed Ahmed]. When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. Some of them are good, and some of them are bad.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Usersnap

JULY 16, 2021

Google’s tech alone didn’t build them into a top company; User Research matters too! Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result. Definitely not! How To Attract User Research Prospects.

User Testing 84

User Testing Research Software Customer Feedback Feedback Software 84

Userpilot

MARCH 6, 2024

Why it is important for your product management efforts. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. This helps create user personas. Its different stages. Book the demo!

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of professional members whose skills, expertise and experience power the most recognized and respected innovative companies in the world.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

Usersnap

DECEMBER 19, 2023

Ever wondered why the humble 1 to 5 rating point scale is the secret weapon of Product Managers (PMs)? Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. Likert Scale 3.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Usersnap

APRIL 12, 2019

Google’s tech alone didn’t build them into a top company, User Research matters too! Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result. Definitely not! How To Attract User Research Prospects.

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

NextBigWhat

DECEMBER 28, 2020

New customer base. As everything around us evolves, the product management role will get to play a crucial role in shaping up the new (digital) world. NoCode + API Product Management. Community + Product Management. Data / Machine Learning Product Management. New use-cases. Community).

Research Software 137

Research Software Feedback Software User Testing Product Management 137

Intercom, Inc.

MAY 19, 2020

As a product-led company, we have put great thought, time, and energy into how we organize our product teams. . After all, excellent design and engineering can only come from product teams that are empowered to solve hard problems and build great software. Alignment on great product teams.

User Testing 245

User Testing Research Software Product Research Feedback Software 245

Userpilot

OCTOBER 13, 2022

What is product parity? How can product managers avoid building parity products? We talk about product parity or brand parity when a brand’s product offers exactly the same functionality as competing products. Product parity also limits your marketing and branding strategies.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Userpilot

AUGUST 26, 2021

You know how when you log into a SaaS product, you often notice the UI has changed or there are new options that weren't there before? That's SaaS product management hustling in the background to give you the best experience. And you had to own all the servers. Nightmare, right?

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

BrainMates

JULY 31, 2023

Innovation Is Just Good Product Management By ADRIENNE TAN Innovation has become a buzzword in countless organisations. CEOs want it, strategists write about it, marketers talk about it, and product managers strive to deliver it. What Exactly Is Innovation? These new solutions can change the way we live our lives.

Product Management 52

Product Management Product Manager User Testing Weak Development Team 52

Ask Benny

JANUARY 25, 2020

Why should product managers involve themselves with prioritizing technical debt? When it comes to technical debt many product managers do not like to get involved. While it is definitely a feasible and reasonable solution it is far from perfect and has some disadvantages, as I will try to depict below.

Product Management 109

Product Management Product Manager Weak Development Team Management 109

Ask Benny

DECEMBER 4, 2019

Why should product managers involve themselves with prioritizing technical debt? When it comes to technical debt many product managers do not like to get involved. While it is definitely a feasible and reasonable solution it is far from perfect and has some disadvantages, as I will try to depict below.

Product Management 109

Product Management Product Manager Weak Development Team Management 109

PMLesson's Ace the PM Interview

JULY 22, 2020

One of the most frequently asked questions from those aspiring to enter the product management field is: how technical do I need to be if I want to be a PM? PMs build and manage technical products. In this article, we will explore how technical a good product manager should be. Do I Need to Be Able to Code?

Reporting Tools 90

Reporting Tools Research Software Analytic Tools Data Visualization 90

The Accidental Product Manager

APRIL 19, 2021

If there is one job that most product managers would not want to have these days, it would to be a product manager for an independent book store. However, independent bookstores are still in business and it’s because of what their product managers have done that they are still around.

Books 118

Books Product Management Product Manager Events 118

Mind the Product

MAY 5, 2020

Ahead of the ninth Global Accessibility Awareness Day (GAAD) on May 21st and, at a time where digital products are very much in the spotlight, we’re digging deep into accessibility to better understand how we, as product managers, can improve our digital products. Introduction.

Reporting Tools 115

Reporting Tools Research Software Product Management Product Manager 115

Mind the Product

SEPTEMBER 16, 2019

This blog looks at what actions product managers can take to ensure their teams are investing their time wisely. “If Taking an evidence-based approach to building product is, I’ve found, the only way to avoid this trap. This focuses on answering three questions: Who is the customer? 2: Everyone Talks to Customers.

User Testing 120

User Testing Product Research Data Visualization Customer Experience 120

Alchemer Mobile

JULY 16, 2019

Consider these scenarios for a moment: Scenario 1 : Supermarket giant, Tesco launches a mobile app for customers. It serves the purpose of a virtual grocery store for customers who are time-pressed to go and shop physically. More importantly, note that they are using various digital platforms to adapt to dynamic times.

Analytic Tools 159

Analytic Tools Research Software Feedback Software Data Visualization 159

Userpilot

JANUARY 18, 2021

If you’re a SaaS company that wants to grow faster, you should definitely be thinking about Product Activation Rate Optimization: raising the percentage of users who stick around long enough to experience the value of your product. And begins an experience that will haunt his dreams for the next few nights….

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Customer Experience 97

Userpilot

JANUARY 23, 2024

So how do you ensure that your product not only lives but actually thrives? In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

The Product Coalition

SEPTEMBER 2, 2019

It’s obvious that these tools were developed with little or no customer participation. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Customers didn’t understand the app’s value, and sales were low.

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

Dear Strategy

OCTOBER 6, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. And that, by definition, will allow them to be more effective. Dear Strategy: Episode 130.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

Mixpanel

SEPTEMBER 21, 2023

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

ProductPlan

JANUARY 17, 2023

Successful products solve customer problems. The key to product success, then, is simply to understand those problems, and the obvious way to do that is to talk to customers, right? There are all kinds of ways to make mistakes when seeking input from customers: You can talk to the wrong ones. Why bother?

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

People-First Product Leadership

MARCH 10, 2024

To answer this question, I’ll take a step back and begin with what is product sense? And close with, does product sense go stale over time? For example, being able to proactively (1) identify important customer problems to solve in support of company goals and (2) build a compelling strategy to address those problems.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Ask Benny

JANUARY 25, 2020

Why should product managers involve themselves with prioritizing technical debt? When it comes to technical debt many product managers do not like to get involved. While it is definitely a feasible and reasonable solution it is far from perfect and has some disadvantages, as I will try to depict below.

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Ask Benny

JANUARY 25, 2020

, Why should product managers involve themselves with prioritizing technical debt? When it comes to technical debt many product managers do not like to get involved. While it is definitely a feasible and reasonable solution it is far from perfect and has some disadvantages, as I will try to depict below.

Product Management 78

Product Management Product Manager Weak Development Team Management 78

The Product Coalition

DECEMBER 5, 2019

Why should product managers involve themselves with prioritizing technical debt? When it comes to technical debt many product managers do not like to get involved. While it is definitely a feasible and reasonable solution it is far from perfect and has some disadvantages, as I will try to depict below.

Product Management 78

Product Management Product Manager Weak Development Team Management 78

BrainMates

AUGUST 3, 2020

Tired of being pulled in every direction and struggling to decide what’s most important to your Product? As a Product Manager, you’re probably used to questions like this coming at you from all directions. But when there are endless ways to improve your Product, how do you decide what’s the priority?

Product Management 52

Product Management Product Manager Customer Experience Vision 52

BrainMates

AUGUST 3, 2020

Tired of being pulled in every direction and struggling to decide what’s most important to your Product? As a Product Manager, you’re probably used to questions like this coming at you from all directions. But when there are endless ways to improve your Product, how do you decide what’s the priority?

Product Management 52

Product Management Product Manager Customer Experience Vision 52

ProductPlan

MARCH 5, 2021

I’ve been talking with product managers lately about how the concepts of “essentialism” can help them focus their efforts on what matters. I distilled the advice a few months ago in my book The Essentialist Product Manager and have recently been giving talks and workshops on the topic.

Roadmap 116

Roadmap Customer Experience Product Research Vision 116

Ask Benny

DECEMBER 4, 2019

Why should product managers involve themselves with prioritizing technical debt? When it comes to technical debt many product managers do not like to get involved. While it is definitely a feasible and reasonable solution it is far from perfect and has some disadvantages, as I will try to depict below.

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. Our guest is Jill Soley, a Silicon Valley strategic product and marketing executive. The Creative Cloud was a definite risk.

User Testing 85

User Testing Product Research Marketing Research Software 85

Product Management Unpacked

AUGUST 8, 2018

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101