The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. The way they understood the term ‘product’ was very straightforward — the actual bites of code that are released to the world for people to use.

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Naming User Testing Feedback Software Weak Development Team 127

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

APRIL 21, 2024

We also share examples of different conversion paths and optimization strategies. From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. This improves customer experience and increases conversion rates. This improves customer experience and increases conversion rates.

Research Software 78

Research Software Feedback Software User Testing Reporting Tools 78

The Product Coalition

AUGUST 14, 2022

Bad Feedback Doesn’t Always Mean Your Product Is Bad Bad product feedback is a bummer. But contrary to what you might think, it doesn’t always mean your product is bad. Here is a quick guide to strategic thinking about product feedback. The feedback on all three talks was great.

User Testing 124

User Testing Feedback Software Product Research Customer Feedback 124

Gainsight

APRIL 21, 2022

We compiled our best Product Experience resources from last year, from blogs, ebooks, and webinars. As the category creator of customer success and the definitive thought leader, this list is filled with the help you need to deliver the ultimate Product Experience for your customers. Product Led Growth.

Customer Experience 52

Customer Experience Data Visualization Analytic Tools User Testing 52

The Product Coalition

JANUARY 28, 2024

Your product sells not for its features, but for the value it brings to your customers. True product value lies in understanding and meeting the deeper, often unspoken needs of customers, beyond just functionality. Here’s a three-step approach to ensure products connect with users on a more meaningful level.

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Framework Feedback Software User Testing Customer Experience 103

Gainsight

JULY 12, 2023

As Customer Success (CS) matures and enters a digital era, operations have never been more pivotal. CS teams are charged with perfecting a seamless omnichannel customer experience throughout the entire user journey, while working at peak efficiency. (No No pressure!) Why Invest in a CS Ops Leader?

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Friction 52

The Product Coalition

FEBRUARY 18, 2023

Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. This mostly happens with products related to the product space itself — products for product managers and product teams. I see them everywhere, and apparently, they see me too.

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Data Visualization Customer Communications Feedback Software User Testing 131

The Product Coalition

DECEMBER 11, 2023

They named it after the feedback I constantly gave them on their presentations. The roadmap brings the strategy to life, and therefore the roadmap story should start by clarifying the strategy. Part 1: What Are We Trying to Achieve Every strategy starts with a goal. That’s what the first two parts are all about.

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Roadmap User Testing Workshop Presentation 78

The Product Guy

FEBRUARY 3, 2019

I prided myself on knowing my customers. I served teachers, students, and administrators, each group with specific product needs and goals. When I built a new feature, I knew exactly who would benefit from it and knew who to call for feedback. For a great introduction, download Intercom’s Jobs To Be Done eBook.

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User Testing Customer Feedback Product Management Product Manager 124

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. Ready to dive in? What is a SaaS blog?

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Analytic Tools Research Software Feedback Software Data Visualization 52

The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

Customer Experience 132

Customer Experience Product Research User Testing Data Visualization 132

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic. But is it enough?

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User Testing Workshop B2B Leadership 101

The Product Coalition

SEPTEMBER 10, 2023

Image by Denis Doukhan from Pixabay In the CPO Bootcamp we talk a lot about product strategy. One of the things I say about it is that strategy starts with the goals. As you can see, these are two different questions: why as product leaders you must be involved in the business goals, and why you have leverage there.

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Leadership Strategy User Testing Product Strategy 103

The Product Coalition

DECEMBER 11, 2023

Make sure you can connect the dots very very clearly between what you are doing and your desired outcome (which especially in times like this should lead all the way to a business result , not “a good feature” or “happy customer”). You need to have a product strategy. There are many ways to crisp up your strategy.

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Leadership User Testing Customer Experience Customer Feedback 78

The Product Coalition

DECEMBER 11, 2023

With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. If they do it well they are able to raise money, build the product, and the first customers are coming in. Because your customers aren’t product leaders.

Startups 78

Startups User Testing Customer Experience Roadmap 78

ProductPlan

JUNE 5, 2020

The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills. Key takeaways include product strategy , user research, and the UX/UI design process. It explores product leadership fundamentals and managing growth, among other takeaways.

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Certifications Customer Experience Artificial Inteligence Product Management 95

Userpilot

FEBRUARY 4, 2022

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product.

Feedback Software 90

Feedback Software Research Software Reporting Tools Onboarding KPIs 90

Userpilot

APRIL 11, 2022

In this article, we’ll go over our best tips on how to better qualify your leads and optimize your marketing and sales strategy. A marketing qualified lead (MQL) is a potential customer that is interested in your product or service but is not yet ready for attention from the sales team. Let’s dive in!

Feedback Software 52

Feedback Software User Testing Customer Experience Customer Feedback 52

The Product Coalition

JUNE 19, 2022

One of my best tips for doing deep product work used to be to work from home. It was a countermeasure to the popular symptom of product managers doing their real work?—?market market research, customer insights, backlog grooming, etc.?—?when Working on the product strategy” is way too vague.

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User Testing Strategy Customer Experience Market Research 123

The Product Coalition

FEBRUARY 27, 2022

Only among my consulting customers , two companies recently hired a new VP of Product. I decided to write this article to help you, product leaders, with your new position. This can be achieved by opening the conversation and asking questions such as: What do you think is the #1 challenge in the product right now?

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Weak Development Team Leadership Data Visualization Positioning 136

Gainsight

NOVEMBER 20, 2019

The Lean Product Playbook —Dan Olsen. A step-by-step strategy for new and seasoned PMs alike to learn how to build products customers will love. Escaping the Build Trap: How Effective Product Management Creates Real Value —Melissa Perri. Hooked: How to Build Habit-Forming Products —Nir Eyal. Product School.

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Books Blog Feedback Software User Testing 80

Under 10 Consulting

DECEMBER 19, 2019

Product management focuses on. problems to be solved for a market full of customers. defining and delivering the right products by empowering teams with clarity on problems—problems to be solved either in the product or its promotion. . It can help to break product management responsibilities into three phases—.

CTO Coach 52

CTO Coach Reporting Tools CTO Engineering 52

The Product Coalition

OCTOBER 19, 2020

In 2000, Sergey Brin interviewed for Internet Magazine and said: “ when users come to Google.com all they want to do is search. And that’s our product “. You can find detailed guidance for this in the first part of my e-book “ Speed-Up the Journey to Product-Market Fit “. They will bring up great insights.

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User Testing Magazine Technical Review Customer Feedback 88

The Product Coalition

FEBRUARY 14, 2021

This in itself can open a whole discussion on whether alternative B that is chosen now should be scalable enough to support any future need, or is it only an interim solution (an insight that would, in turn, impact how quickly it can be delivered). For example, let’s say that you are creating a new onboarding experience for your product.

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Onboarding KPIs Weak Development Team Customer Experience User Testing 169

The Product Coalition

DECEMBER 7, 2020

Last week’s learning session in the CPO Bootcamp was dedicated to product strategy. One of the things I said there is that strategy starts with the goals. To create a solid product strategy you must understand the company goals, but more than that?—?you both in terms of strategy and in terms of the organization.

Leadership 89

Leadership Strategy Product Strategy User Testing 89

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves.

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Feedback Software Marketing User Testing Finance 162

The Product Coalition

JANUARY 20, 2020

The customers who were drawn to you when you started are (1) innovators and early adaptors who are willing to try new things more easily and (2) probably closer to you network-wise. If Yaniv wanted to reach additional new customers, he needed to do something. His only marketing is his shop’s location and look.

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Technical Review User Testing Customer Experience Feedback Software 78

The Product Coalition

JANUARY 8, 2019

explains Amelie Watt, a Product Manager at Elevator Up, “This way, we’re able to remain flexible when plans change and quickly adjust according to new requirements and ideas….agile We see how they impact customer behavior. Here’s a few ways agile product roadmaps can differ from traditional ones. We ship them.

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Agile Roadmap Vision Customer Feedback 60

Under 10 Consulting

JUNE 6, 2019

I showed them what I’d been working on and they showed me new product features that were waiting for my approval. It seemed to work pretty well—the key was I tried to share the business and market conditions I was encountering. I gave them insight by sharing the product vision, personas, and market stories.

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Weak Development Team Product Research Reporting Tools Customer Feedback 40

Userpilot

MAY 16, 2023

Getting paying customers for your SaaS business can be a challenging and complicated endeavor. However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. Software companies need to use targeted emails instead of sending the same message to every user.

Feedback Software 69

Feedback Software Analytic Tools Research Software User Testing 69

The Product Coalition

MAY 6, 2023

Your customers seem to want new features all the time. If they use your product, that’s a great signal — it means they care and they want to do more with it. Today I want to talk about a specific type of saying ‘no’, one that not many product managers even realize is an option: saying ‘no’ to customer requests.

User Testing 125

User Testing Customer Feedback Customer Experience Research Software 125

The Product Coalition

OCTOBER 12, 2020

Ford’s famous quote tells you exactly how he wanted it done: “Any customer can have a car painted any color that he wants, so long as it is black”. In our world, this would have been considered a great product strategy. As you are reading this, replace Ford’s car with your own product. What was so special about it?

Product Strategy 114

Product Strategy Strategy User Testing Product Research 114

The Product Coalition

JUNE 27, 2021

Creating a solid product strategy is an ongoing process, not a one-time effort. Once you created a first draft that you are happy with, it’s time to bring it to the market and iterate according to the feedback you get. But how can you test a strategy? It’s actually simpler than you think.

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User Testing Product Research Strategy Product Strategy 89

The Product Coalition

JANUARY 6, 2024

The competitive analysis itself is a major part of your product strategy efforts, and here is how to do it at the right level. That’s normal and makes perfect sense, as not all customers want the same thing. Which Customers Pick Each Type Now that you have described the types of competitors that you see, it’s time to dive in.

User Testing 110

User Testing Customer Experience Customer Feedback Presentation 110

Userpilot

APRIL 22, 2024

Interested in effortlessly turning prospects into loyal customers? That’s where funnel marketing comes in. But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? Depending on your approach to customer engagement and conversion, you can tailor your marketing funnel.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Post-signup: User Analytics : Hotjar , Heap.

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Analytic Tools Feedback Software Data Visualization Reporting Tools 74