The Product Coalition

JANUARY 28, 2024

Your product sells not for its features, but for the value it brings to your customers. True product value lies in understanding and meeting the deeper, often unspoken needs of customers, beyond just functionality. Here’s a three-step approach to ensure products connect with users on a more meaningful level.

Framework 104

Framework Feedback Software User Testing Customer Experience 104

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

JUNE 18, 2023

As long as I talked about product consulting, even when people understood that I only coach them and did not do the work myself, they mostly wanted feedback on their deliverables — the actual screens, app, or capabilities the product had. Not all companies, even ones that are truly user-focused, sell this way.

Naming 127

Naming User Testing Feedback Software Weak Development Team 127

The Product Coalition

FEBRUARY 18, 2023

Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. This mostly happens with products related to the product space itself — products for product managers and product teams. I see them everywhere, and apparently, they see me too.

Data Visualization 132

Data Visualization Customer Communications Feedback Software User Testing 132

Gainsight

APRIL 21, 2022

We compiled our best Product Experience resources from last year, from blogs, ebooks, and webinars. As the category creator of customer success and the definitive thought leader, this list is filled with the help you need to deliver the ultimate Product Experience for your customers. Product Led Growth.

Customer Experience 52

Customer Experience Data Visualization Analytic Tools User Testing 52

The Product Guy

FEBRUARY 3, 2019

I prided myself on knowing my customers. I served teachers, students, and administrators, each group with specific product needs and goals. When I built a new feature, I knew exactly who would benefit from it and knew who to call for feedback. For a great introduction, download Intercom’s Jobs To Be Done eBook.

User Testing 124

User Testing Customer Feedback Product Management Product Manager 124

The Product Coalition

NOVEMBER 7, 2021

Naturally, I relied on the very talented people at the company to share their insights with me. After a while, I started feeling more comfortable in the cybersecurity world and was able to talk intelligently about my product and the market. I have seen so many frustrated product leaders facing a similar situation.

User Testing 134

User Testing Customer Feedback Feedback Software Customer Experience 134

Gainsight

JULY 12, 2023

As Customer Success (CS) matures and enters a digital era, operations have never been more pivotal. CS teams are charged with perfecting a seamless omnichannel customer experience throughout the entire user journey, while working at peak efficiency. (No No pressure!)

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Friction 52

The Product Coalition

AUGUST 14, 2022

Bad Feedback Doesn’t Always Mean Your Product Is Bad Bad product feedback is a bummer. But contrary to what you might think, it doesn’t always mean your product is bad. Here is a quick guide to strategic thinking about product feedback. The feedback on all three talks was great.

User Testing 124

User Testing Feedback Software Product Research Customer Feedback 124

Usersnap

NOVEMBER 17, 2022

In order to accomplish this though, you have to level up your customer data platform like Hubspot. Using HubSpot integrations enriches the data and information you have about your customers, and can help you grow your SaaS business massively. There are several categories in which you can improve your CDP or CRM. What is HubSpot?

Feedback Software 52

Feedback Software Analytic Tools Data Visualization Embedded Analytics 52

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. User onboarding and Product adoption – Userpilot.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

The Product Coalition

FEBRUARY 4, 2024

Your product’s value needs to be defined, delivered, and perceived as such by your customers. If this isn’t challenging enough, what your customers want and need varies based on their profile and maturity with your product. Do all of your customers use it the same way and for the same purpose? Likely not.

Framework 122

Framework Reporting Tools Definition B2C 122

The Product Coalition

MARCH 13, 2022

This might sound counterintuitive, especially with product-led growth (which I’m a big fan of) practically saying the opposite, but bear with me and I’ll explain everything. Your Customers Don’t Want Your Product Of course, eventually, they do. And the customers are left confused. it makes sense to lead with the product.

Feedback Software 153

Feedback Software Demo Data Visualization User Testing 153

The Product Coalition

NOVEMBER 13, 2023

When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa. Here is how it works.

Product Strategy 117

Product Strategy Strategy User Testing Weak Development Team 117

The Product Coalition

DECEMBER 4, 2023

If you’re just dealing with tough market conditions, the situation is different but the conclusion is quite similar: When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. They see it as sales and marketing’s responsibility.

Product Strategy 106

Product Strategy Strategy User Testing Weak Development Team 106

The Product Coalition

DECEMBER 11, 2023

They named it after the feedback I constantly gave them on their presentations. For example, if your journey is along the lines of the general journey toward product-market fit , you might explain that you have identified your Ideal Customer Profile (ICP) and now are in the process of succeeding with a few of them.

Roadmap 78

Roadmap User Testing Workshop Presentation 78

Intercom, Inc.

NOVEMBER 3, 2022

You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic. But is it enough?

User Testing 102

User Testing Workshop B2B Leadership 102

ProductPlan

JUNE 5, 2020

The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills. Key takeaways include product strategy , user research, and the UX/UI design process. It explores product leadership fundamentals and managing growth, among other takeaways.

Certifications 95

Certifications Customer Experience Artificial Inteligence Product Management 95

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. Nurturing new customers is the best way to reduce churn and increase expansion revenue.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

The Product Coalition

DECEMBER 11, 2023

Make sure you can connect the dots very very clearly between what you are doing and your desired outcome (which especially in times like this should lead all the way to a business result , not “a good feature” or “happy customer”). Is your product valuable enough to be sold for the amount that you are looking for your customers to pay?

Leadership 78

Leadership User Testing Customer Experience Customer Feedback 78

Userpilot

APRIL 21, 2024

Investing in the right NPS feedback software is crucial especially when net Promoter Score (NPS) is a top method for gathering user feedback and measuring customer loyalty. TL;DR Net Promoter Score (NPS) is a single-survey question that asks users about the likelihood of recommending your product or service to others.

Feedback Software 52

Feedback Software Analytic Tools Research Software Data Visualization 52

The Product Coalition

MARCH 27, 2022

The reason it took so long is that finding the right product strategy is a bidirectional dance with the market , and we need to take the new strategy attempts to the market and see our potential customers’ feedback before we can get any insight on how it works and go back to the drawing board to make it better and more precise.

Customer Experience 132

Customer Experience Product Research User Testing Data Visualization 132

The Product Coalition

DECEMBER 11, 2023

If they do it well they are able to raise money, build the product, and the first customers are coming in. This is usually when they hire a product leader and you join the game. So your product serves the existing customers (who keep wanting more stuff), but perhaps new customers are not coming as smoothly.

Startups 78

Startups User Testing Customer Experience Roadmap 78

The Product Coalition

SEPTEMBER 10, 2023

To create a solid product strategy you must understand the company goals, but more than that — you must help the company break them down and make sure they make sense. The real reason is that as a product leader you cannot succeed without it. Your goals are not to deliver products that your customers will love.

Leadership 103

Leadership Strategy User Testing Product Strategy 103

Gainsight

NOVEMBER 20, 2019

A step-by-step strategy for new and seasoned PMs alike to learn how to build products customers will love. Escaping the Build Trap: How Effective Product Management Creates Real Value —Melissa Perri. Think of this guide as your black pepper—it will optimize the absorption of insights from the rest of the resources on this list.

Books 80

Books Blog Feedback Software User Testing 80

The Product Coalition

FEBRUARY 27, 2022

Only among my consulting customers , two companies recently hired a new VP of Product. I decided to write this article to help you, product leaders, with your new position. This can be achieved by opening the conversation and asking questions such as: What do you think is the #1 challenge in the product right now?

Weak Development Team 136

Weak Development Team Leadership Data Visualization Positioning 136

Userpilot

APRIL 11, 2022

A marketing qualified lead (MQL) is a potential customer that is interested in your product or service but is not yet ready for attention from the sales team. A sales-qualified lead (SQL) is a prospective customer who has a clear intent to buy. MQLs and SQLs are both potential customers. Lead score. Lead behavior.

Feedback Software 52

Feedback Software User Testing Customer Experience Customer Feedback 52

The Product Coalition

OCTOBER 19, 2020

In 2000, Sergey Brin interviewed for Internet Magazine and said: “ when users come to Google.com all they want to do is search. And that’s our product “. You can find detailed guidance for this in the first part of my e-book “ Speed-Up the Journey to Product-Market Fit “. They will bring up great insights.

User Testing 88

User Testing Magazine Technical Review Customer Feedback 88

The Product Coalition

FEBRUARY 14, 2021

This in itself can open a whole discussion on whether alternative B that is chosen now should be scalable enough to support any future need, or is it only an interim solution (an insight that would, in turn, impact how quickly it can be delivered). For example, let’s say that you are creating a new onboarding experience for your product.

Onboarding KPIs 169

Onboarding KPIs Weak Development Team Customer Experience User Testing 169

Under 10 Consulting

DECEMBER 19, 2019

Product management focuses on. problems to be solved for a market full of customers. defining and delivering the right products by empowering teams with clarity on problems—problems to be solved either in the product or its promotion. . for future products and services, Planning. Where is product management?

CTO Coach 52

CTO Coach Reporting Tools CTO Engineering 52

The Product Coalition

JUNE 19, 2022

One of my best tips for doing deep product work used to be to work from home. It was a countermeasure to the popular symptom of product managers doing their real work?—?market market research, customer insights, backlog grooming, etc.?—?when So go treat yourself with some productivity time!

User Testing 124

User Testing Strategy Customer Experience Market Research 124

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Andrew Chen

DECEMBER 26, 2018

In the spirit of trying something new, I decided to take all of my 2018 essays and turn it into an ebook PDF that you can read at your own leisure. If you have feedback on this format, shoot me a tweet! How startups die from their addiction to paid marketing. But they don’t.

User Testing 80

User Testing Enterprise Feedback Software Customer Experience 80

The Product Coalition

JANUARY 20, 2020

The customers who were drawn to you when you started are (1) innovators and early adaptors who are willing to try new things more easily and (2) probably closer to you network-wise. If Yaniv wanted to reach additional new customers, he needed to do something. His only marketing is his shop’s location and look.

Technical Review 78

Technical Review User Testing Customer Experience Feedback Software 78

Under 10 Consulting

JUNE 6, 2019

I showed them what I’d been working on and they showed me new product features that were waiting for my approval. It seemed to work pretty well—the key was I tried to share the business and market conditions I was encountering. I gave them insight by sharing the product vision, personas, and market stories.

Weak Development Team 40

Weak Development Team Product Research Reporting Tools Customer Feedback 40

The Product Coalition

DECEMBER 7, 2020

To create a solid product strategy you must understand the company goals, but more than that?—?you I have said this based on countless times that I have seen the important insights that these discussions have surfaced, and the new level of understanding and focus of the business goals that companies were able to achieve as a result.

Leadership 89

Leadership Strategy Product Strategy User Testing 89