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Best Marketing Analytics Tools For Product Marketing Managers

Userpilot

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools.

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How to Leverage AI in SaaS? (+Best Tools)

Userpilot

From marketing to product management and customer success, AI is improving productivity, helping teams make better decisions, and improving customer experience. What AI tools you can use. There are also governance and ethical concerns, like data privacy or AI bias. Nearly 85% of marketers now use AI to write content.

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How Can ISVs Benefit from Strong Analytics Offering?

Reveal

Reveal Embedded Analytics. As data is taking over the world, ISVs must make embedded analytics part of their applications’ tech stack. In this blog, we go through the top 5 ways in which ISVs can benefit from strong analytics offerings. . How Can ISVs Benefit from Strong Analytics Offering?

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How AI Transformation Impacts the Digital Marketing Industry

The Product Coalition

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents.

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12 Best Salesforce Integrations for Businesses in 2024

Userpilot

In the article, we look at 12 solid contenders for this title, covering a few most common use cases: In-app user engagement Sales funnel management Customer support Analytics and reporting Marketing Collaboration and project management Let's dive right in! Book the demo to find out more!

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5 Predictions for the Next Decade of Data Governance

Amplitude

In the last decade, data governance has undergone a transformation. We’ve seen that self-service analytics platforms like Amplitude have fundamentally changed how teams interact with product data, their immediate teammates, and their organizations. By Anastasia Fullerton, Product Marketing Manager at Amplitude.

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Why marketers should choose Mixpanel over Google Analytics 4 (GA4)

Mixpanel

For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. But with customers spending more time researching and buying online, websites and product experiences are converging to accommodate customer needs, and the scope of analysis for most marketers is increasing.