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Best Marketing Analytics Tools For Product Marketing Managers

Userpilot

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools.

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12 Best Salesforce Integrations for Businesses in 2024

Userpilot

In the article, we look at 12 solid contenders for this title, covering a few most common use cases: In-app user engagement Sales funnel management Customer support Analytics and reporting Marketing Collaboration and project management Let's dive right in!

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5 Predictions for the Next Decade of Data Governance

Amplitude

In the last decade, data governance has undergone a transformation. We’ve seen that self-service analytics platforms like Amplitude have fundamentally changed how teams interact with product data, their immediate teammates, and their organizations. By Anastasia Fullerton, Product Marketing Manager at Amplitude.

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Why marketers should choose Mixpanel over Google Analytics 4 (GA4)

Mixpanel

For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. But with customers spending more time researching and buying online, websites and product experiences are converging to accommodate customer needs, and the scope of analysis for most marketers is increasing.

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API Opportunity for Enterprise

The Product Coalition

Market research, trends, and data indicates that APIs are one of the most strategically important areas of technology. This article looks at selected research, trends, and data points that support this view. Internet traffic data is also inline with the view that APIs represent the fastest growing space for opportunities.

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Proactive Data Governance to Increase Data Quality Faster

Amplitude

Today, we are thrilled to announce several data management capabilities to proactively surface issues in your data. These updates enhance our existing data management experience— Govern —with the addition of new tools to help your team audit data, spot unusual events, and keep taxonomy consistent across your team’s usage of Amplitude.

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Best User Behavior Tracking Tools For SaaS And How To Use The Data

Userpilot

In this article, we cover what user analytics means, the right metrics to track, and the best tools in the market right now. More importantly, you’ll know what to do with the data you get. What is user behavior analytics? And where do you start? Search no further. What is user behavior?