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Best Marketing Analytics Tools For Product Marketing Managers

Userpilot

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. Let’s get started.

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12 Best Salesforce Integrations for Businesses in 2024

Userpilot

In the article, we look at 12 solid contenders for this title, covering a few most common use cases: In-app user engagement Sales funnel management Customer support Analytics and reporting Marketing Collaboration and project management Let's dive right in!

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AI-driven Data Integration: Paving the Way for Informed Decision-making

The Product Coalition

Extracting valuable insights from business data and taking timely actions are critical. However, the challenge lies in dealing with the rapidly expanding volume of data due to incorporating both traditional and non-traditional data sources into the data governance ecosystem.

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5 Predictions for the Next Decade of Data Governance

Amplitude

In the last decade, data governance has undergone a transformation. We’ve seen that self-service analytics platforms like Amplitude have fundamentally changed how teams interact with product data, their immediate teammates, and their organizations. Data governance is the foundation of these digital relationships.

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The Business Value of MLOps

Machine learning operations (MLOps) is the technical response to that issue, helping companies to manage, monitor, deploy, and govern their models from a central hub. Our report, The Business Value of MLOps by Thomas Davenport, highlights some of the most impactful benefits of MLOps tools and processes for different types of organizations.

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Proactive Data Governance to Increase Data Quality Faster

Amplitude

Today, we are thrilled to announce several data management capabilities to proactively surface issues in your data. These updates enhance our existing data management experience— Govern —with the addition of new tools to help your team audit data, spot unusual events, and keep taxonomy consistent across your team’s usage of Amplitude.

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API Opportunity for Enterprise

The Product Coalition

Market research, trends, and data indicates that APIs are one of the most strategically important areas of technology. This article looks at selected research, trends, and data points that support this view. Internet traffic data is also inline with the view that APIs represent the fastest growing space for opportunities.