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Best Marketing Analytics Tools For Product Marketing Managers

Userpilot

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools.

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The Future of Digital Health: Realities vs Opportunities

The Product Coalition

Growing market investments indicate that digital health solutions are becoming more sophisticated and widely accepted. In today’s healthcare, digital technology is becoming increasingly vital. The multifaceted service platform is the solution to the industry’s key challenges.

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Navigating the future financial landscape

UX Planet

Project Brief The project involves creating a comprehensive finance management app. It will integrate live shopping updates, investment tracking, credit and debit card transactions from multiple banks, bill management, goals tracking, insurance and loan details, tax calculations, and insights on optimising savings.

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Web Designer vs UX Designer: Main Differences

Userpilot

Still, they differ in focus (user vs. website), platform (website vs. anything), strategy (product vs. user), and tools. Web designers are tasked with creating aesthetically appealing website structures based on the latest trends and technologies. They are tasked with designing the optimal solution that the project requires.

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From News To Product Launch: Why Product Managers Should Read More Technology News

The Product Coalition

Forcing a solution on a problem is never a good thing, but I do think that following tech news, and news about AI specifically, is a huge part of the toolbox for modern-day entrepreneurs. Yes, dear product managers (PM), especially if you’re not data scientists, you should be staying on top of what’s new in the world of AI.

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How to Develop a Fintech App: Features, Trends, and Costs

The Product Coalition

The overall technological progress enhances a lot of business areas, and financial technologies are certainly part of that dynamic. Banks, insurance companies, and trading platforms use digital solutions to facilitate their communication with clients and make operations easier to perform. What is fintech?

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Why marketers should choose Mixpanel over Google Analytics 4 (GA4)

Mixpanel

For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. But with customers spending more time researching and buying online, websites and product experiences are converging to accommodate customer needs, and the scope of analysis for most marketers is increasing.