Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. There is a range of product positioning strategies based on factors such as product characteristics, pricing, quality/prestige, use/application, or competitors. Determine customer needs.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

The Product Guy

AUGUST 13, 2020

How to learn by doing it and lead a new team at the same time? How to plan for future growth for oneself, the product team and the products overall? It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. .

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

The Product Coalition

JANUARY 4, 2021

Photo by Oleg Magni from Pexels Educating the market has a bad reputation. The reason that educating the market is considered a bad idea lies in the context: the term “educating the market” usually comes up right after the problematic claim that “they just don’t get it”. Each level requires a different marketing strategy.

Education 142

Education Marketing Weak Development Team Advertising 142

Usersnap

DECEMBER 19, 2023

TL;DR The article underscores the importance of 1 to 5 rating scale surveys & how it has helped me in my PM journey, exploring their simplicity, versatility, and impact on user-centric product development. Definition of 1-to-5 Rating Scales Surveys 5 Types of 1 to 5 Rating Surveys 1. Semantic Differential Scale 5.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

BrainMates

JULY 31, 2023

Instead, we are surrounded by products that are increasingly commoditised, with price being the only differentiator. Products logically step through a gestation or development period within the organisation and an introduction period in the marketplace, and then consequently move from growth to maturity and eventually decline.

Product Management 52

Product Management Product Manager User Testing Weak Development Team 52

Intercom, Inc.

JULY 28, 2022

Sanj has plenty of experience scaling sales teams at growing businesses, and that’s precisely why, as of November of last year, he‘s overseeing EMEA sales at Intercom. In today’s episode, we sat down with Sanj to talk about scaling sales teams, what makes a great salesperson, and strategies to deliver the best outcomes for your customers.

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

Product Innovation Educators

JANUARY 13, 2020

Listen to understand the basic definition of marketing, marketing roles that may have resources useful to product managers, and how product managers can make better use of marketing resources. Also, we talk in the beginning about Jill’s experience developing the Adobe Creative Cloud; lots to learn just from that.

User Testing 85

User Testing Product Research Marketing Research Software 85

People-First Product Leadership

DECEMBER 20, 2023

Today we wrap up the three part series on creating your strategy stack. Part 1, we covered the “why” behind creating a strategy stack, with a focus on establishing the organization’s Mission, North Star, and Vision. Part 2, we continued the organizational journey by defining the Strategy and Goals. No worries.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development.

User Testing 118

User Testing Document Product Marketing Marketing 118

Intercom, Inc.

JULY 29, 2021

And so, Mark Rudden and his team had to figure it all out by themselves. Fortunately, Mark had quite a bit of experience working and scaling teams in demanding, hypergrowth environments. Building a great sales team: How Intercom fosters and maintains its sales culture. And you definitely felt that. And I got it.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Mind the Product

APRIL 27, 2017

Some product teams are moving away from written PRDs to visual artifacts like mockups and prototypes. Eric Ries, in his post “What is customer development? Some product teams will use written methods across both the problem identification and solution definition steps, while others will use visual methods. Visual Methods.

Framework 108

Framework User Testing Research Software Feedback Software 108

Gainsight

JUNE 29, 2021

The need for a team to manage customer relationships and needs became clear as companies started losing customers. SaaS companies have pioneered Customer Success as a function, building dedicated teams to manage relationships and make sure customers are happy and seeing value from a product or service they purchased.

Reporting Tools 40

Reporting Tools User Testing Weak Development Team Onboarding KPIs 40

ProductPlan

MAY 14, 2019

There are definitely examples of where first-mover advantage paid off. Branding is much easier when you don’t have to differentiate yourself from a similar offering. This is a great strategy if there’s a bubble occuring in your market or you are going to bet it all on flipping your company for a sale.

Customer Experience 81

Customer Experience Weak Development Team Research Software Product Research 81

BrainMates

DECEMBER 12, 2019

The gap between rich and poor is widening, and this is causing an increasing disenchantment with the model which has been so successful. But as I searched for people who are looking at how purpose and mission interact with Product Management I couldn’t find a clear definition. Our world is in the midst of some seismic changes.

Product Management 52

Product Management Product Manager Reporting Tools Weak Development Team 52

Department of Product

MAY 22, 2020

Why Product Features Matter Product strategy, features and the value chain What outcomes are you trying to achieve? How does what we’re building align with the wider strategy of the business? And the product team responsible got some pretty brutal reviews in the process. Feature factories care little about the answers.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

Tyner Blain

AUGUST 1, 2013

I’ve been revisiting his concepts and their use recently, thinking about how to revise them for some exercises I’ve been doing with product teams. Back in 2011, Luke Hohmann introduced me to this concept and technique, and I used it with success with a team I was working with at the time. Whole Product Game Background.

Weak Development Team 53

Weak Development Team Differentiation Software Review Customer Experience 53

Intercom, Inc.

OCTOBER 1, 2020

Getting this right allows your teams to work in lockstep together. Today we’re going to talk about the wonderful work of fiction that every product team has known as the roadmap. And I remember when we came in, we’d raised the Series A, or you guys raised the Series A and I inherited the success of that, we started hiring teams.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

Getting this right allows your teams to work in lockstep together. Today we’re going to talk about the wonderful work of fiction that every product team has known as the roadmap. And I remember when we came in, we’d raised the Series A, or you guys raised the Series A and I inherited the success of that, we started hiring teams.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Gainsight

OCTOBER 17, 2019

What differentiates each type of admin is the ratio of work or effort to the rest of their work responsibilities as well as the other user group populations. These are all questions that not only help identify the admin, but also help get to the root of developing empathy for your admins. The Career Admin. The Technical Admin.

Reporting Tools 40

Reporting Tools Customer Experience Data Visualization Customer Feedback 40

Userpilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success. What is the Blue Ocean Strategy?

Analytic Tools 90

Analytic Tools Data Visualization Feedback Software User Testing 90

Business of Software Conference

MAY 29, 2019

Making that talented team work together well, now that’s even harder. In this talk from BoS Europe 2018 Alison Coward gave some great advice on how you can design the way a team communicates and works together to ensure you get the most out of everyone on the team. Hiring a group of talented people is difficult.

Weak Development Team 45

Weak Development Team Workshop Research Software User Testing 45

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

The Product Coalition

FEBRUARY 5, 2019

Gartner differentiates between two kinds of of real-time analytics: On-demand real-time analytics waits for a user to request a query and only then provides the analytics results Continuous real-time analytics analyzes data continuously and sends alerts to users whenever certain events happen. What is real-time analytics?

Data Visualization 60

Data Visualization Analytic Tools Customer Feedback Customer Experience 60

Roadmunk

SEPTEMBER 21, 2017

Some sit outside the product domain, but still directly pushed me as a product manager to connect and empathize with other team members. But in part 4 of a 9-part series on startups by Marc Andreessen (co-founder of Andreessen Horowitz), there are three factors to startup success identified: your team, product and market.

Article 81

Article User Testing Product Research Technical Review 81

Gainsight

JUNE 20, 2019

Prioritizing feature developments and then driving adoption of them. Easy custom reports that give product teams the insight they need to make data-driven decisions. All of those valuable usage analytics will start feeding into Gainsight CS, allowing your customer success teams the insight they need to make data-driven decisions.

Data Visualization 45

Data Visualization Analytic Tools Feedback Software Reporting Tools 45

Userpilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success. What is the Blue Ocean Strategy?

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Userpilot

JULY 27, 2022

The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. There are five stages of the product life cycle: development, introduction, growth , maturity, and decline. Product life cycle marketing (PLC marketing) aligns the marketing efforts of a product with its stage of development.

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

Business of Software Conference

FEBRUARY 16, 2021

So, this was focused on software developers, specifically, for dotnet software developers, this very small ad network, I ran those ad networks for a couple years, and realized that that was a terrible business. And I was a software developer before. The Good and the Bad of Taking Money. 2:43 Mark: Yeah.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

Userpilot

DECEMBER 6, 2022

‘Feature factory’ is not exactly a positive term, especially if you’re aspiring to be a product-led SaaS product management team. John Cutler first used the term to describe such companies because their software development processes resemble factory assembly lines. What is a feature factory?

Onboarding KPIs 98

Onboarding KPIs Product Research Feedback Software User Testing 98

Intercom, Inc.

MAY 19, 2022

And in doing so, businesses have had to look critically at support as a differentiator and core business value driver. Here are a few key takeaways: An Internal Quality Score offers a more holistic view of an agent’s strengths and opportunities for growth and helps organizations gain insight into their teams’ work.

Reporting Tools 104

Reporting Tools Data Visualization Feedback Software Customer Feedback 104

Intercom, Inc.

DECEMBER 4, 2019

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. 1 Poor definition of value proposition and feature focus.

Branding 209

Branding Weak Development Team Technical Review Airlines 209

Intercom, Inc.

JULY 15, 2021

With a Master’s degree in human-computer interaction and over two decades of experience in user research and user experience in companies like Oracle, he now leads the design team across all product offerings at IBM. The design team at IBM likes to employ a “make to learn” method. Prototype it til you make it. Fergal: Cool.

Research Software 245

Research Software Feedback Software Reporting Tools User Testing 245

Userpilot

DECEMBER 5, 2023

A product design team includes specialists in UX design, graphic design, industrial design, research, prototyping, and data analysis. Next, research the market trends and competitors to identify their strengths and weaknesses. Gradually develop more complex prototypes. Keep testing and experimenting to further refine the design.

User Testing 95

User Testing Data Visualization Product Research Feedback Software 95

Intercom, Inc.

JANUARY 20, 2022

We surveyed and interviewed key people in our teams to understand how they worked and how they saw Intercom’s internal operations. Honest feedback can be hard to take, but it’s essential to develop the type of culture that encourages people to constructively criticize processes, leadership styles, or approaches. Paul: Yeah.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

ProductPlan

JUNE 1, 2023

Where are product teams getting their feature ideas? Most concerningly, 19% of respondents reported that their top source of ideas comes from senior management, who are often disconnected from both customers and the product development process. Why do product teams become feature factories?

User Testing 83

User Testing User Friction Development Team Review Reporting Tools 83

The Product Coalition

FEBRUARY 26, 2022

I’ve asked friends who do the job at social events and got the same answer, and frequently asked members of my own teams, who struggled to find the time to do it. To compensate, I’ve seen UX researchers & designers pick up the mantle a lot more, and the design teams have really leaned into this space.

User Testing 171

User Testing Weak Development Team Customer Experience Customer Feedback 171

ProductPlan

MARCH 10, 2023

So much of what can go wrong with a feature release is related to poor execution of the broader feature launch process. Product teams find a never-ending opportunity to improve on what came before. However, the exception occurs at the end of the lifecycle when the team sunsets the product.

User Testing 52

User Testing Product Research Research Software Feedback Software 52