Sachin Rekhi

APRIL 12, 2020

We've continued to refine our understanding of the definition of product/market fit, developed customer discovery techniques that can help guide us to product/market fit, as well as established several benchmarks to assess whether we've achieved initial fit. Beyond product/market fit, it turns out business strategy really does matter.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Product Management University

APRIL 8, 2024

Building a Market-Facing Product Management Discipline The definition of “market” has more than its share of ambiguities. Taking the Lead on Market & Customer Knowledge The top-down strategies of your target customers are shaped by the dynamics of their industry as well as current technology trends. On to strategy.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Product Management University

AUGUST 15, 2023

It’s a logical question but the answer is a definitive no. You’ll build base capabilities that are an 80% fit for all customers, but if push comes to shove on resources, time and scope, the (20%) market specific features get priority so that you have something that’s more valuable, unique and differentiating in your key markets.

Product Management 246

Product Management Product Manager White Paper Management 246

People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. What is a product strategy? Discovery and Experimentation as Part of Product Strategy 5.Where Where to start – Product Discovery vs Product Strategy How Userpilot Helps. What is a product strategy?

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

Intercom, Inc.

MAY 19, 2020

This fascinating talk by one of our Principal Engineers, Eoin Nolan, dives into the ideal balance on a high-performing product team between the three disciplines of strategy, design, and engineering. Core to that balance is a diversity of skill sets and vision on the team working in alignment.

User Testing 245

User Testing Research Software Product Research Feedback Software 245

Roman Pichler

JANUARY 8, 2019

For revenue-generating products, you should also investigate if the product is still effectively differentiated: Do users have a compelling reason to choose it over competitors’ offerings? Capture your decisions and document the new strategy for your product, for instance by creating a new, forward-looking Product Vision Board.

Product Research 216

Product Research Customer Experience User Testing Analytic Tools 216

Lenny Rachitsky

APRIL 9, 2024

Instead, I believe that AI will have the most profound impact on the high-level (and historically most valued) skills of product management: developing a strategy, crafting a vision, identifying new opportunities, and setting goals. That sounds a lot like a tool that would be incredibly good at identifying a clever strategy.

Data Visualization 120

Data Visualization ChatGPT Research Software Product Management 120

Dear Strategy

MAY 26, 2020

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “What are the key elements to have in a successful strategy for a non-core product? Now, for all of these scenarios, the key elements to include in your strategy are the exact same things that I continually refer to in this blog.

Strategy 52

Strategy Branding Construction User Testing 52

The Product Coalition

JUNE 9, 2023

The key to understanding which level you are at lies in understanding where your differentiation is — at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does). Each level requires a different marketing strategy. It definitely wasn’t the first handheld computer.

Education 113

Education Marketing Weak Development Team User Testing 113

Userpilot

OCTOBER 13, 2022

Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price. To do that, you need to use different differentiators like better quality, superior customer support , better customization, or greater usability.

Product Research 95

Product Research User Testing Feedback Software Research Software 95

Dear Strategy

OCTOBER 15, 2018

Dear Strategy: “What are the strategies that a Tech Product Manager can use to predict competitive movements, innovations, and/or changes in business strategy?”. . So, I would definitely recommend that you go back and refer to that episode if you have a chance. Dear Strategy: Episode 065. ###.

Technical Review 53

Technical Review Technology Strategy User Testing 53

Dear Strategy

AUGUST 27, 2018

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! We’ve always pitched this show as being mostly about product and business strategy. Next are the product strategies.

Strategy 53

Strategy Outbound Inbound Marketing 53

Alchemer Mobile

JULY 13, 2021

A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty. Beforehand, make sure your team is aligned on: Their definition of product experience. Customer feedback is the foundation for all product-led growth strategies.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Gainsight

JANUARY 18, 2024

The cost of starting a business is lower than ever, products are commoditized, and markets are saturated, which means achieving true differentiation is tough. So, how can you differentiate your company in this environment? With a top-level CX strategy, the entire customer journey becomes distinctly you—distinctly your brand.

Education 52

Education Customer Experience Data Visualization Advertising 52

The Product Coalition

JANUARY 4, 2021

The key to understanding which level you are at lies in understanding where your differentiation is?—?at Each level requires a different marketing strategy. While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is.

Education 145

Education Marketing Weak Development Team Advertising 145

Usersnap

DECEMBER 19, 2023

It covers various survey types , practical implementation strategies, crafting trigger questions, and selecting effective feedback channels. Definition of 1-to-5 Rating Scales Surveys 5 Types of 1 to 5 Rating Surveys 1. Definition of 1-to-5 Rating Scales Surveys 5 Types of 1 to 5 Rating Surveys 1. Semantic Differential Scale 5.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Dear Strategy

MAY 10, 2018

Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”. There are two important terms here that require some definition before I get down to answering this question. The term “red ocean” actually comes from a very popular strategy book called Blue Ocean Strategy , written by W.

Positioning 40

Positioning Strategy Differentiation Advertising 40

UX Planet

JANUARY 18, 2024

Persuasive design uses psychological principles and strategies to guide users towards specific actions or outcomes. That’s a popular strategy designed to make users spend more time on the website. Micheal Craig @toptal.com Understanding where to draw the line is what differentiates a persuasive designer from a deceptive designer.

Customer Experience 59

Customer Experience UX Branding Differentiation 59

Usersnap

JULY 11, 2021

One-to-one communication: if you’re planning a strategy for your product launch, you put a lot of thoughts into your marketing activities and which channels you should handle. In every field of your marketing activity, you’ll definitely deal with questions which need to be answered by customer care.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

The Product Cafe

MARCH 24, 2024

If you find yourself in this situation, revisiting and refining your messaging strategy immediately is crucial. Ignoring the Competition ⛔ Failing to acknowledge and differentiate from competitors can make your messaging feel stale and undifferentiated. Product messaging can be tricky to get right.

Messaging 52

Messaging User Testing Feedback Software Customer Feedback 52

Intercom, Inc.

JUNE 3, 2021

And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. Now that the worst seems to be over, what exactly should your strategy look like? But if the strategy was good to begin with, keep at it. How can we accelerate our current strategy? Paul: Yeah.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Dear Strategy

JULY 30, 2018

Dear Strategy: “What are the risks of being a follower to a competitor versus being a game changer?”. Before I answer this question, I want to be sure that our definitions are clear. In reality, these are two very different strategies, so I definitely recommend going back to that episode to get aligned on what those two terms mean.

Strategy 40

Strategy Differentiation Definition Branding 40

Intercom, Inc.

JANUARY 28, 2019

A great partnership between product and sales needs to be based on shared definitions of success and an agreed upon process to collaborate. Marketable – be attractive enough to differentiate itself from competitors. You need to differentiate. Faster horses will get you only so far.

Software Review 193

Software Review Differentiation Roadmap Customer Experience 193

Product Management University

DECEMBER 7, 2020

If you’re wondering what the problem is with this approach, it’s the problem definition itself. “80% of our customers are telling us that the customer experience has become their primary vector of differentiation because products and services commoditize so quickly theses days. Storytelling Example.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

The Product Coalition

JUNE 11, 2020

And the next ones usually go as “Now we have a better understanding of the main features our product has to have” and “Now we know they don’t have this feature we want to add, so it will be our differentiating point”. Sadly, all of these are huge delusion. I’m not saying the feature comparison isn’t useful.

Systems Review 78

Systems Review Feedback Software Differentiation User Testing 78

The Product Guy

AUGUST 13, 2020

It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. . In a well structured company with clear product definition, this may only take a couple days of training. In our daily life, there are so many products being used and promoted.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

The Product Coalition

MARCH 7, 2023

This was an insight that I heard from many users, and although we had many features in our app that differentiated us from competitors, I developed a stronger understanding of why our users thought the capability to mix different players in the same bet, is a big differentiator, through this question.

User Testing 124

User Testing Customer Feedback Customer Experience Data Visualization 124

Ask Benny

JANUARY 25, 2020

Start from Vision and Strategy A roadmap must be connected to the company vision and product strategy. Before diving into the initiatives to be achieved, you must have a concrete vision and strategy. Hopefully you are also involved in shaping that strategy. productmanagement #Planning #roadmap #strategy #priorities.

Roadmap 97

Roadmap Customer Experience User Testing Vision 97

Johanna Rothman

JULY 22, 2021

Let's differentiate between the strategic and the tactical. In this post, I'll take a first pass at definitions, so we can separate the strategic from the tactical. Strategy Occurs At Several Levels. Product strategy, to define the value the products offer to the product's users/customers. Why does the organization exist?

Differentiation 133

Differentiation Product Research Roadmap Strategy 133

The Product HQ

NOVEMBER 20, 2023

They focus on A+ design and partner closely with their clients in strategy, product management, design, and development. If I have a team of 3 developers – we own the product and eat sleep and breathe getting things done vs a consulting firm with it’s own agenda and optimization strategies around making as much money as possible?

User Testing 52

User Testing Product Research Technical Review Customer Feedback 52

Ask Benny

NOVEMBER 30, 2018

Start from Vision and Strategy A roadmap must be connected to the company vision and product strategy. Before diving into the initiatives to be achieved, you must have a concrete vision and strategy. Hopefully you are also involved in shaping that strategy. Try to define between three to five goals.

Roadmap 133

Roadmap Customer Experience User Testing Vision 133

Ask Benny

JANUARY 25, 2020

Start from Vision and Strategy. A roadmap must be connected to the company vision and product strategy. Before diving into the initiatives to be achieved, you must have a concrete vision and strategy. Hopefully you are also involved in shaping that strategy. productmanagement #Planning #roadmap #strategy #priorities.

Roadmap 78

Roadmap Customer Experience User Testing Vision 78

The Product Bistro

MAY 10, 2016

While much of the literature I have read is focused around either the brass tacks of the process, and how large organizations often have a team who is 100% focused on pricing effectively, I have found that often, even when there is a Pricing organization, it falls on the shoulders of the Product Manager to define and implement the pricing strategy.

Customer Experience 170

Customer Experience Finance Reference Differentiation 170

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. ” Unique activities : Find the differentiators that make sense for you. The meeting point of company and product strategy.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Usersnap

SEPTEMBER 12, 2023

First let’s clarify some definitions. Discounts Many companies use discounts as part of their acquisition strategy. How and who should take care of the pricing strategy? “To So, ultimately – pricing strategy should be owned by someone who has influence over product strategy, as well as marketing and sales operations.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Intercom, Inc.

JUNE 2, 2022

Elizabeth currently leads Strategy and Research and Development for Service & Hospitality at Chick-fil-A and has been a professional speaker for over a decade. First, find out your differentiator, the quality that uniquely adds value to the marketplace or the customers. Then, figure out how to properly resource and amplify it.

Customer Experience 223

Customer Experience User Testing Books Development Team Review 223