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Marketing Growth Strategy: Definition, Process, Examples, and More

Userpilot

From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market development targets new markets with existing products, while product development – existing markets with new products.

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Who is Marty Cagan: Background, Books, Product Management Tips, and More

Userpilot

Marty Cagan is a popular name in the product management world. In many ways, he has shaped how successful products are built and how teams can be organized to work toward excellence. Marty Cagan is a well-known figure in the product management and technology industry. Who is Marty Cagan?

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10 Tips for Effective Product Management Meetings

Roman Pichler

For product strategy and roadmap meetings, I recommend involving the key stakeholders , for example, someone from sales, marketing, support, and finance, as well as development team representatives—ideally members who know about the user experience (UX), architecture, and technologies. 4 Prepare an Agenda. Close the meeting.

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What is Product Strategy?

Product Bookshelf

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. Strategy development requires imagination and creativity ; a good strategy is not the result of detailed analysis. Why is product strategy so hard? Lafley and Roger L.

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Five Pitfalls I’ve Spotted During a Year of “Teaching” Product Management

The Product Coalition

And What You Can Do to Avoid Them Disclaimer: I don’t really believe you can ‘teach’ Product Management. That’s what I did in 2022 and doing so, I also got to dig into a lot of clients’ products. Product Managers I work with often tell me that “the purpose” has been decided by top management “a while ago”.

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Your Vision is Your Product

BrainMates

Your Vision is Your Product By MARTIN NORTH We spend our lives surrounded by products, and for those of us who have followed the path to managing and developing them, we use the label “product” to define what we do, and even who we are.

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My Favorite Product Management Memes

The Product Coalition

I stumbled upon a bunch of product management memes while preparing for a talk. I think one of the ways to minimize the chance of this happening is to have an always on routine of talking to customers e.g. standing time to talk to customers that almost gets backed into the operating rhythm of the team. Of course?—?the