Business of Software Conference

SEPTEMBER 1, 2022

Breaking Into Enterprise Customers at Shopify. Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. That wasn’t the case for larger enterprises who were more used to building large, complex solutions to sell online.

Enterprise 52

Enterprise Customer Experience User Testing Differentiation 52

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Modus Create

JUNE 7, 2022

You can replace applications that do not differentiate your organization from your competitors with third-party Software-as-a-Service (Saas) or Commercial Off-the-Shelf (COTS) applications. Since these do not differentiate the company, third-party SaaS applications can replace them. . Next, create a modernization plan and roadmap.

Enterprise 98

Enterprise Technical Review Customer Experience Software Review 98

Mixpanel

MAY 15, 2024

Recently, we interviewed leaders from some notable data-informed companies in the scale-up and enterprise spaces to learn about how they run their operations and teams. Some even build their own reports and create a space for them within their weekly rituals as they prepare for presentations and develop strategies. “I Try it for free.

Data Visualization 52

Data Visualization Analytic Tools Enterprise User Testing 52

Alchemer Mobile

SEPTEMBER 3, 2020

We’ve been in this global crisis for long enough that most enterprises have gained enough of an understanding of what’s going on so they can stop treading water and start swimming toward the future. We won’t waste your time by belaboring the point that COVID-19 has dramatically impacted almost every industry in the world.

Travel 246

Travel Feedback Software Research Software Data Visualization 246

Sachin Rekhi

APRIL 12, 2020

Beyond product/market fit, it turns out business strategy really does matter. A sound strategy can make the difference between our initial product/market fit being ephemeral versus the beginning of a meaningful and lasting business. He then further refined his concepts as a business strategy professor at Stanford University.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Product Management University

FEBRUARY 12, 2024

As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. That credibility is often what differentiates you in the end. At the time, this was a regular practice as all enterprise software was installed at the customer site. You already know that.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Amplitude

FEBRUARY 1, 2021

It’s about adapting your marketing, product and go-to-market strategy to give your product the best chance at wide market penetration and adoption. In this context, your product launch strategy isn’t just a plan for launch execution. Your strategy should also account for the sales period after launch day.

Product launches 111

Product launches Strategy User Testing Product Research 111

Userpilot

MAY 16, 2023

We also examine a few examples of how companies use value metrics in their pricing strategy. Identifying value metrics allows you to acquire new customers, refine your pricing strategy, grow revenue , improve customer satisfaction , and develop products. What is the value metric in a pricing strategy? Let’s dive in!

Feedback Software 96

Feedback Software Analytic Tools Onboarding KPIs User Testing 96

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

ProductPlan

JUNE 14, 2022

For an organization to follow through and turn that idea into a viable product, the team needs both a product vision and a product strategy. This article will discuss why the best products require both vision and strategy and their codependent nature. Product strategy. What makes a product strategy successful?

Vision 59

Vision Product Strategy Strategy Feedback Software 59

Product Management University

NOVEMBER 14, 2022

For example, if you’re marketing the value of your “enterprise financial management” portfolio to hospitals, you’d communicate how it ultimately gives them a competitive advantage (better patient experience) via greater financial flexibility to execute their top strategic priorities. It’s a case of trying to be everything to everyone.

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Userpilot

SEPTEMBER 7, 2023

While all the buzz may be around differentiating yourself, understanding your similarities to other solutions is just as important to product-led growth — if not more important. In this guide, we’re going to go over what points of parity are, why they’re important, and how to put the right strategies in place!

Analytic Tools 93

Analytic Tools Feedback Software User Testing Product Research 93

Mind the Product

APRIL 6, 2020

Our goal was to define how we would set and communicate the company strategy, and how that strategy would lead OKRs and backlog definition. Product (and company) strategy is the backbone that guides product goal-setting and roadmap definition, although it’s sometimes overlooked or confused with having a vision. How will you win?

Product Strategy 110

Product Strategy Strategy Feedback Software Customer Experience 110

Amplitude

NOVEMBER 12, 2019

After understanding specific user personas who might actually need the technology (which frankly, could be very clunky when worn frequently), Google Glass then pivoted towards selling to enterprise customers. Fortunately there are some strategies to earn customer loyalty without burning serious cash and instigating a “race to the bottom.”.

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

Userpilot

SEPTEMBER 14, 2023

A strategic product manager is responsible for developing long-term product vision and strategy. Product marketing managers develop product positioning , messaging , and differentiation strategies. An enterprise product manager is normally responsible for delivering a specific aspect of a complex enterprise-level product.

Research Software 93

Research Software Analytic Tools Feedback Software Product Research 93

Mind the Product

MARCH 20, 2020

Portfolio and product strategy. You need to work on creating a portfolio and product strategy; a framework that enables teams to make product decisions about how to provide customer value which will then drive business value. Preparing for the C-Suite. Product operations. Communication.

User Testing 213

User Testing Product Research Customer Feedback Customer Experience 213

The Product Guy

MARCH 16, 2018

Product management requires product strategy. These are all key questions addressed as part of product strategy. To my surprise, the key need across my multiple products was to identify and drive the product strategy. Guest Post by: Marissa Fong (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Bill Gourlay].

Product Strategy 98

Product Strategy Strategy Reporting Tools Feedback Software 98

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. And enterprise is not an individual.

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

Userpilot

OCTOBER 5, 2023

This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Reveals inefficiencies in your retention strategies The CAC payback period can also reveal leaks in your customer retention funnel.

Feedback Software 98

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 98

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

The Product Coalition

MARCH 18, 2022

Founders with fresh capital and ambitious growth plans are deciding whether or not to double down on the core value proposition and find repeatable sales/marketing strategies for acquiring new customers. If you have an SMB or enterprise sales motion, deal win rates are another vital indicator.

Customer Experience 190

Customer Experience Onboarding KPIs User Testing Customer Feedback 190

Userpilot

MAY 23, 2024

In the article, you will learn how to build your customer experience strategy. Excellent customer experience can differentiate you from competitors and enhance customer satisfaction , loyalty, retention, and advocacy. Monitor key CX metrics like CES, CSAT, or NPS to measure the success of the strategy, and iterate on the insights.

Customer Experience 52

Customer Experience Analytic Tools Feedback Software Customer Satisfaction 52

Product Innovation Educators

MAY 24, 2021

He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. Start with product strategy, determining why the product exists in the market. A large enterprise has different needs from a small business, and they want different features. Our guest is Ajit Ghuman.

Product Research 80

Product Research Differentiation Customer Feedback Data Visualization 80

ProductPlan

SEPTEMBER 8, 2021

How did Amazon’s product strategy fare during the pandemic? Short answer: Amazon’s product strategy example lead the way). Amazon’s product strategy example has rewritten the book on convenience, easy access, and speed, and in doing so, embedded itself in the daily lives and routines of consumers.

Product Strategy 64

Product Strategy User Testing Strategy Technical Review 64

The Product Coalition

MARCH 23, 2022

Vertical Integration for Startups In the past couple of years, I have worked with multiple startups in an advisory capacity and this has provided an opportunity to think about strategy in innovative ways. While the SAAS model has disrupted this thought process, enterprise software very much depends on forward integrators.

Startups 126

Startups Fractional CTO Technical Review Software Review 126

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Intercom, Inc.

SEPTEMBER 28, 2021

In recent years we have increasingly focused on upmarket, enterprise-scale customers. You always want to build for your desired future customer, whose characteristics align with your product strategy. . Product management varies depending on your industry, company stage, company leadership, or teammates. Well, it’s hard.

Feedback Software 249

Feedback Software Product Management Product Manager User Testing 249

Product Innovation Educators

MAY 24, 2021

He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. Start with product strategy, determining why the product exists in the market. A large enterprise has different needs from a small business, and they want different features. Our guest is Ajit Ghuman.

Product Research 62

Product Research Differentiation Customer Feedback Data Visualization 62

The Product Coalition

DECEMBER 17, 2023

It impacted everything from the depth of the underlying technology to the product itself, the go-to-market strategy, and the entire business model. But when you define your product strategy, and your differentiation from the competition, it is important to understand what your real competition is.

Technical Review 120

Technical Review Weak Development Team User Testing Systems Review 120

The Product Coalition

AUGUST 23, 2023

This smartphone is produced by a Dutch social enterprise of the same name, with a clear and compelling mission: to develop a phone that doesn’t harm people or the environment. A product without a distinct purpose may blend in with the competition and fail to stand out. Navigating this challenging transition wasn’t easy.

Weak Development Team 130

Weak Development Team Customer Experience Technical Review Customer Feedback 130

Product Management Unpacked

MAY 26, 2020

UPMC’s ability to respond quickly to market demands boils down to how its teams are aligned with its enterprise-level strategies – a primary focus of Claire’s role. Aligning product decisions with the business strategy is critical for long-term success of the product. To her, product strategy and marketing are very alike.

Technical Advisors 160

Technical Advisors Healthcare User Testing Customer Experience 160

Userpilot

APRIL 8, 2022

Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. From the get-go, Joanna was responsible for managing and growing the company via strategy, sales and funding as well as cultivating the company culture. Design/Packaging.

User Testing 95

User Testing Feedback Software Research Software Product Marketing 95

Mind the Product

AUGUST 1, 2019

Whether it’s to stay competitive, differentiated, or solve for what they believe are their customers’ needs, some companies get locked into a cycle of feature FOMO – fear of missing out – that ends up stalling product innovation. Competitive intelligence is useful, but it shouldn’t guide your product strategy.

Reporting Tools 152

Reporting Tools Data Visualization Customer Experience Customer Feedback 152

The Product Guy

OCTOBER 18, 2019

One of the most important skills for a product manager, and for the product itself, is developing a product vision and strategy. The reason strategy is so important is that it provides the compass that helps to focus the team, organization and users in the same direction toward the north star.

Data Visualization 68

Data Visualization Strategy Product Management Product Manager 68

Mironov Consulting

MARCH 9, 2024

But this crude method can help us differentiate ¥24M from  ¥60M, create some daylight between A$ 50k and A$700k, sort 2 lakh tickets from 80 lakh tickets.    To be useful, Count The Digits and similar heuristics fit into a larger framework where we have strong customer insights and thoughtful goals/strategies/OKRs.

User Testing 59

User Testing Reporting Tools Customer Experience Technical Review 59

Intercom, Inc.

MARCH 28, 2022

As a result, digital technologies are being seen as the critical differentiators they are. After all, as Intercom’s co-founder and Chief Strategy Officer Des Traynor says, almost any product or service can be replicated by a competitor. So how do you stand out? Happy, empowered employees are the key to happy, empowered customers”.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228