Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 76

Data Visualization Analytic Tools Feedback Software Reporting Tools 76

Sachin Rekhi

APRIL 12, 2020

Beyond product/market fit, it turns out business strategy really does matter. A sound strategy can make the difference between our initial product/market fit being ephemeral versus the beginning of a meaningful and lasting business. He then further refined his concepts as a business strategy professor at Stanford University.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Amplitude

FEBRUARY 1, 2021

It’s about adapting your marketing, product and go-to-market strategy to give your product the best chance at wide market penetration and adoption. In this context, your product launch strategy isn’t just a plan for launch execution. Your strategy should also account for the sales period after launch day.

Product launches 111

Product launches Strategy User Testing Product Research 111

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Product Management University

FEBRUARY 12, 2024

As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. That credibility is often what differentiates you in the end. At the time, this was a regular practice as all enterprise software was installed at the customer site. You already know that.

Product Marketing 148

Product Marketing Marketing Customer Experience Differentiation 148

Product Management University

NOVEMBER 14, 2022

For example, if you’re marketing the value of your “enterprise financial management” portfolio to hospitals, you’d communicate how it ultimately gives them a competitive advantage (better patient experience) via greater financial flexibility to execute their top strategic priorities. It’s a case of trying to be everything to everyone.

Marketing 148

Marketing Product Marketing Reporting Tools Healthcare 148

Modus Create

MAY 28, 2024

As Modus Create CEO Pat Sheridan succinctly puts it in his article on the top digital transformation trends , “As enterprise leaders, we need to figure out how AI augments and supports overall digital initiatives before blindly investing.” There’s no doubt that a comprehensive AI strategy is critical. to “What should we consider?”

Reporting Tools 64

Reporting Tools Research Software Data Visualization Weak Development Team 64

Userpilot

SEPTEMBER 10, 2024

Otherwise, without an effective market segmentation strategy, aim too broadly, and you won’t successfully attract your target audience. Maximize marketing strategy effectiveness : You can tailor campaigns to specific market segments, thereby driving greater engagement and return on investment.

Research Software 81

Research Software Data Visualization Marketing Customer Experience 81

Lenny Rachitsky

JUNE 11, 2024

Understanding and crafting growth strategy 1. Notion’s AI go-to-market strategy 13. Provide a detailed overview of Deel’s go-to-market strategy 14. How does Airtable upsell users to an Enterprise plan? Include key features, existing customers, differentiation points, and user reviews. Why did it work?

User Testing 92

User Testing Research Software Analytic Tools ChatGPT 92

Alchemer Mobile

JUNE 15, 2024

Right now, enterprise companies are thinking about how they can scale proven use cases with less technical knowledge to drive business goals. Most existing tools don’t connect the core capabilities that businesses need to drive enterprise goals and meet CX objectives. Alchemer Pulse is not one flavor of AI.

Artificial Inteligence 100

Artificial Inteligence Customer Experience Data Visualization User Testing 100

Mind the Product

MARCH 20, 2020

Portfolio and product strategy. You need to work on creating a portfolio and product strategy; a framework that enables teams to make product decisions about how to provide customer value which will then drive business value. Preparing for the C-Suite. Product operations. Communication.

User Testing 219

User Testing Product Research Customer Feedback Customer Experience 219

The Product Guy

MARCH 16, 2018

Product management requires product strategy. These are all key questions addressed as part of product strategy. To my surprise, the key need across my multiple products was to identify and drive the product strategy. Guest Post by: Marissa Fong (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Bill Gourlay].

Product Strategy 98

Product Strategy Strategy Reporting Tools Feedback Software 98

Modus Create

SEPTEMBER 30, 2024

We’ve grown from three employees to over 400, spread across 65 countries, with enterprise clients spanning multiple industries from manufacturing to retail to healthcare. They will help you design an organization that drives competitive differentiation through innovation, no matter your industry. But this is starting to change.

Reporting Tools 52

Reporting Tools Technical Advisors Data Visualization Healthcare 52

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

The Product Coalition

MARCH 18, 2022

Founders with fresh capital and ambitious growth plans are deciding whether or not to double down on the core value proposition and find repeatable sales/marketing strategies for acquiring new customers. If you have an SMB or enterprise sales motion, deal win rates are another vital indicator.

Customer Experience 190

Customer Experience Onboarding KPIs Customer Feedback User Testing 190

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Userpilot

OCTOBER 5, 2023

This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Reveals inefficiencies in your retention strategies The CAC payback period can also reveal leaks in your customer retention funnel.

Feedback Software 89

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 89

The Product Coalition

MARCH 23, 2022

Vertical Integration for Startups In the past couple of years, I have worked with multiple startups in an advisory capacity and this has provided an opportunity to think about strategy in innovative ways. While the SAAS model has disrupted this thought process, enterprise software very much depends on forward integrators.

Startups 127

Startups Fractional CTO Technical Review Software Review 127

Userpilot

AUGUST 14, 2024

It features known and respected speakers from the SaaS industry who share insights, strategies, and best practices to help product teams build and grow successful products. It involves processes like market and customer research to understand customer needs, product differentiation and messaging , and marketing campaigns.

Data Visualization 85

Data Visualization Customer Feedback Analytic Tools Research Software 85

Product Management Unpacked

MAY 26, 2020

UPMC’s ability to respond quickly to market demands boils down to how its teams are aligned with its enterprise-level strategies – a primary focus of Claire’s role. Aligning product decisions with the business strategy is critical for long-term success of the product. To her, product strategy and marketing are very alike.

Technical Advisors 160

Technical Advisors Healthcare User Testing Customer Experience 160

Userpilot

JUNE 19, 2024

For example, a B2B company launching a complex enterprise software solution might require a strong understanding of technical specifications, while a B2C company marketing a consumer app might prioritize experience with social media marketing and user experience (UX) principles. This allows you to make data-driven decisions.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

The Product Coalition

AUGUST 23, 2023

This smartphone is produced by a Dutch social enterprise of the same name, with a clear and compelling mission: to develop a phone that doesn’t harm people or the environment. A product without a distinct purpose may blend in with the competition and fail to stand out. Navigating this challenging transition wasn’t easy.

Weak Development Team 131

Weak Development Team Customer Experience Technical Review Customer Feedback 131

The Product Guy

OCTOBER 18, 2019

One of the most important skills for a product manager, and for the product itself, is developing a product vision and strategy. The reason strategy is so important is that it provides the compass that helps to focus the team, organization and users in the same direction toward the north star.

Data Visualization 68

Data Visualization Strategy Product Management Product Manager 68

Userpilot

APRIL 8, 2022

Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. From the get-go, Joanna was responsible for managing and growing the company via strategy, sales and funding as well as cultivating the company culture. Design/Packaging.

User Testing 89

User Testing Feedback Software Research Software Product Marketing 89

Intercom, Inc.

MARCH 28, 2022

As a result, digital technologies are being seen as the critical differentiators they are. After all, as Intercom’s co-founder and Chief Strategy Officer Des Traynor says, almost any product or service can be replicated by a competitor. So how do you stand out? Happy, empowered employees are the key to happy, empowered customers”.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

eG Innovations

MARCH 16, 2023

HCINFO offer competitive differential offerings through their strong engineering excellence and experience in building whole solutions leveraging best-in-class network, security, server, storage, software as well as infrastructure technologies. HCINFO has been an eG Enterprise distributor for the past two years.

Enterprise 52

Enterprise Banking Dashboard Differentiation 52

The Product Guy

AUGUST 13, 2020

It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. . The method to define what the core value and differentiation factor is very similar across business models and industries. In our daily life, there are so many products being used and promoted.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

The Product Coalition

JANUARY 3, 2020

With IoT security gateways and data analytics services, IoT service providers help to deliver differentiated services that boost the efficiency of the organization by reducing the overall cost. Contus Contus, a leading Software as a Product company provides Digital Engineering services for global Enterprises.

Data Visualization 78

Data Visualization Analytic Tools Reporting Tools Artificial Inteligence 78

Mironov Consulting

MARCH 9, 2024

But this crude method can help us differentiate ¥24M from  ¥60M, create some daylight between A$ 50k and A$700k, sort 2 lakh tickets from 80 lakh tickets.    To be useful, Count The Digits and similar heuristics fit into a larger framework where we have strong customer insights and thoughtful goals/strategies/OKRs.

User Testing 59

User Testing Customer Experience Reporting Tools Technical Review 59

Intercom, Inc.

JULY 28, 2022

In today’s episode, we sat down with Sanj to talk about scaling sales teams, what makes a great salesperson, and strategies to deliver the best outcomes for your customers. The boom at the time was around ERP (Enterprise resource planning) and client-server applications for large-scale enterprises, and that’s where I started my career.

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

ProductPlan

APRIL 29, 2022

This means the messaging and marketing focus on educating the market about what differentiates their new product from the available alternatives. Product differentiation. Therefore, product differentiation takes the lead in what gets communicated and emphasized during the launch.

Product launches 52

Product launches Research Software User Testing Differentiation 52

The Product Coalition

DECEMBER 28, 2022

Explore here to differentiate between web vs mobile development for projects. Custom software development projects sometimes are divided into small, medium, large, and enterprise scales. Process: including strategy and consulting, design, branding, support, and maintenance.

Research Software 130

Research Software Web Development Web Developers Development 130

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

Enterprise 114

Enterprise User Testing Feedback Software Technical Advisors 114

UX Planet

JANUARY 16, 2024

In this article, we’ll uncover the common branding mistakes that have haunted both enterprises and small ventures. Unbound — VPN Service Brand Identity by Shakuro Mistake #3: Ignoring the target audience Understanding your audience is the cornerstone of effective strategy. What unique value do you bring to the market?

Branding 93

Branding User Testing Product Research Data Visualization 93

The Product Guy

JANUARY 18, 2018

All ideas were rated on some additional key criteria apart from financial gains/losses such as: customer value, regulatory requirement, ease of adoption, whether it was a differentiator for us in the market or not. Differentiator in the industry (On a scale of 1-5). 15% Differentiation. Expected ADV (Average daily volume).

Differentiation 100

Differentiation Product Research Data Visualization Customer Experience 100

Mind the Product

SEPTEMBER 27, 2018

I was about to meet our biggest customer, an established enterprise owning some of the world’s most valuable brands. Strategy Pitfalls. The main question should be “what did we learn about the goal we’re chasing and the current strategy we’re trying to approach it”. A simple goal and strategy, in practical wording.

Reporting Tools 94

Reporting Tools Data Visualization Artificial Inteligence Government 94

eG Innovations

MARCH 2, 2023

A few months ago, I wrote an article about a serious outage of Azure and how eG Enterprise enabled us and our customers to understand the issue long before Microsoft had confirmed the issue and updated their service status pages. eG Enterprise can be integrated with multiple ITSM systems.

Analytic Tools 52

Analytic Tools Data Visualization Software Review Systems Review 52