Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description.

B2B 133

B2B Product Marketing Marketing Healthcare 133

The Product Coalition

DECEMBER 11, 2023

The business value delivered hard numbers to the finance and actuarial teams. However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation. Essentially, they did not plan to generate sustainable business and product value. Two different groups.

Roadmap 126

Roadmap Healthcare Reporting Tools Software Review 126

Product Management Unpacked

MAY 26, 2020

A look into healthcare product management in the time of Coronavirus. Ever wonder what it’s like to be a product manager for a leading healthcare provider and insurer in the middle of a world health pandemic? Meet Claire Marcus, senior product manager at UPMC Health Plan.

Technical Advisors 160

Technical Advisors Healthcare User Testing Customer Experience 160

Userpilot

OCTOBER 5, 2023

Calculating the actual customer acquisition costs accurately can be challenging, and CAC payback doesn’t consider customer lifetime value or differentiate between high- and low-value customers. Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers.

Feedback Software 105

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 105

Mixpanel

SEPTEMBER 21, 2023

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. Let’s talk about growth.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

Userpilot

JANUARY 21, 2021

Drawing a clear line between a product owner vs. product manager can be tough, given their varying roles from company to company. Despite any difference in roles, both the product manager and the product owner share a common goal: building products that create value for the stakeholders. In a hurry?

User Testing 98

User Testing Customer Feedback Onboarding KPIs Product Management 98

Mironov Consulting

AUGUST 29, 2023

Let’s focus on a specific subset of product waste: building capabilities that are readily available from non-competing SaaS vendors – which we could rent at 1-5% of the cost of building them ourselves.  Renting  Renting (licensing) means we can put more of our own effort into market differentiators.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Engineering 52

Userpilot

JUNE 20, 2023

Why is product idea validation important? As a product manager, how can you effectively validate ideas and build a successful product that delights users? TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Product Innovation Educators

MARCH 27, 2023

Lessons for product managers from PDMA’s Outstanding Corporate Innovators Award Every year the Product Management and Development Association (PDMA) recognizes an organization with the Outstanding Corporate Innovators Award (OCI). Hershey, the chocolate maker, was the last winner, in 2022.

User Testing 83

User Testing Crowdsource Healthcare Finance 83

BrainMates

MARCH 23, 2020

Product Management legend Marty Cagan shared his insights on ‘real’ Product Management in a Q&A session with Product Women Sydney at a March meetup. As Marty explained to the Product Women group, during their working week, a Product Manager will be found: Working with designers.

Product Research 64

Product Research Product Management Product Manager Research Software 64

The Product Bistro

MAY 10, 2016

One topic that seems to trip up both new and experienced product managers is the process of pricing. As a recent post highlights, the most important lever we have in our bag of tricks to influence the profitability of our products and business, is the price. CM = P - V. Finally, there is the “ Fixed Cost ” or F.

Customer Experience 170

Customer Experience Finance Reference Differentiation 170

Mixpanel

MAY 12, 2023

From e-commerce to finance, logistics to healthcare, data-driven decision-making is at the core of success. Enter product analytics—the art of collecting, analyzing, and leveraging data to optimize products, explore user behavior, and drive business growth. Data has become the heartbeat of modern businesses.

Data Visualization 105

Data Visualization Analytic Tools Customer Feedback Customer Experience 105

Mironov Consulting

MARCH 9, 2024

But this crude method can help us differentiate ¥24M from  ¥60M, create some daylight between A$ 50k and A$700k, sort 2 lakh tickets from 80 lakh tickets.    So our product focus in Q2/Q3 is on TTV (time to value) and highlighting a customer’s first big success.   What About Our Customers?

User Testing 59

User Testing Reporting Tools Customer Experience Technical Review 59

Mind the Product

SEPTEMBER 14, 2018

To innovate effectively, you have to be able to differentiate between the known and unknown problems you are trying to solve, and adjust your operations accordingly. There is an existing market and general knowledge on how to bring value in that space. In reality, no product falls cleanly into either category. Known vs Unknown.

Customer Experience 164

Customer Experience User Testing Customer Feedback Product Research 164

BrainMates

MARCH 6, 2018

This blog is a transcript of part of that meetup, focusing on why we need Product Management. Rich Mironov presenting on why we need Product Management. Why do we need a Product Management team? I have 30 years in Silicon Valley product management, so this isn’t a new thing.

User Testing 75

User Testing Feedback Software Product Management Product Manager 75

People-First Product Leadership

MAY 6, 2024

Instead, throughout my newsletters, I recommend ways that you - as a product manager or product leader - can have direct impact. Do sales, marketing, finance, development, and design have the insight they need to support the company or team goals? Change is never easy. Acknowledge you are not alone.

Customer Experience 59

Customer Experience Feedback Software Technical Review Customer Feedback 59

ProductPlan

OCTOBER 4, 2022

In a world of data-driven decision-making, it’s essential to factor in what’s happening in the rest of the market. Your customers and prospects don’t live in a vacuum, nor can your product strategy. By understanding their product strategy, hopefully, some inspiration for how your product offering can outcompete them.

User Testing 52

User Testing Customer Feedback Research Software Feedback Software 52

Intercom, Inc.

OCTOBER 7, 2020

Economies of scale, your position in the market, and your pricing should influence the way you think about spending on support. Imagine you are running a product management application that sells access to its product on a per seat basis. Your place in the market. Calculating your support spend. Economies of scale.

Customer Experience 196

Customer Experience Differentiation Branding Positioning 196

ProductPlan

DECEMBER 7, 2022

What is a finance product manager? Like a product manager in any other industry, a finance product manager is responsible for the success of a product or portfolio of products. Let’s be clear about how we define a finance product manager. Product Marketing.

Finance 52

Finance Product Management Product Manager Government 52

The Product Coalition

APRIL 27, 2020

Retention, Word of mouth marketing (Better LTV:CAC) Product differentiation, top of mind recall ? Investment opportunities, channel sales, joint PR & marketing Complementary products offers/discounts ? Alternative financing Card controls? The Brands Repeat Usage, higher spends ? Higher avg.

Branding 78

Branding Reporting Tools Banking Customer Experience 78

The Product Coalition

OCTOBER 28, 2019

In fact, a recent Gartner study revealed 81% of executives believe they’ll compete on CX alone, but only 22% have claimed to have developed the right product, digital and marketing strategy that exceeds customer expectations. The voice of the customer is central to everything we create.

Product Strategy 60

Product Strategy Strategy Customer Experience Finance 60

Intercom, Inc.

OCTOBER 1, 2020

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Alchemer Mobile

OCTOBER 22, 2019

Today’s market is full of tools that can help you visualize your concept and create a really good UI even if you are not a Photoshop guru. So, what actually differentiates a good UI design from a bad one? In addition, they can help organize your UI screens into an interactive prototype for a realistic app experience.

User Testing 133

User Testing Customer Experience Weak Development Team UX 133

UX Studio: Product Management

OCTOBER 2, 2023

The expertise of our team lies in creating visually stunning website design and digital products. These leave an exceptional first impression and differentiate our clients from competitors. They also provide expertise in brand naming, go-to-market strategies, and campaign development.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

ProductPlan

JANUARY 17, 2023

That’s why I never rely on market research. Let’s assume that you have established a clear research objective, either an area of inquiry related to your customers’ domain where you’d like to develop some differentiation or a hypothesis you have developed about how your product could improve based on some sort of customer feedback.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Vertical Market Segmentation.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

DISQO

JUNE 30, 2017

When we surveyed 140 product managers, 1 in 2 said that their C-suite has direct input for what goes on the roadmap. Input from executives is only less common than input from product owners, engineering teams, and the product managers themselves. Meanwhile, input from customers lies towards the bottom of the list.

Weak Development Team 53

Weak Development Team Product Research User Testing Customer Feedback 53

ProductPlan

MARCH 5, 2021

The product manager career path is an exciting one with lots of possible on- and off-ramps. According to LinkedIn, interest in product management has doubled in the United States in the past 5 years. What is the Product Manager’s Career Path? Typical Product Management Roles. Product Manager.

User Testing 132

User Testing Product Research Product Management Product Manager 132

Revulytics

OCTOBER 30, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. I talk with product managers around the world, and it’s really common to spend most of our time talking about what’s sometimes called “vanity metrics.”

Reporting Tools 59

Reporting Tools Feedback Software Customer Experience Data Visualization 59

Amplitude

MARCH 21, 2019

I work with our clients to identify the next areas of customer opportunities and also help them improve their approach to innovation and product development. I have experience in entrepreneurship, start-up acceleration, finance, and working with product teams at small and large companies.

Analytic Tools 40

Analytic Tools Data Visualization Reporting Tools User Testing 40

DISQO

JUNE 30, 2017

When we surveyed 140 product managers, 1 in 2 said that their C-suite has direct input for what goes on the roadmap. Input from executives is only less common than input from product owners, engineering teams, and the product managers themselves. Meanwhile, input from customers lies towards the bottom of the list.

Weak Development Team 40

Weak Development Team Product Research User Testing Customer Feedback 40

DISQO

JUNE 30, 2017

When we surveyed 140 product managers, 1 in 2 said that their C-suite has direct input for what goes on the roadmap. Input from executives is only less common than input from product owners, engineering teams, and the product managers themselves. Meanwhile, input from customers lies towards the bottom of the list.

Weak Development Team 40

Weak Development Team Product Research User Testing Customer Feedback 40

The Product Coalition

JULY 25, 2018

In the early stages of growth, losing customers might indicate that you do not have a product-market fit. In my previous example of BrowserStack , the company ended up building a few other products that increased the value it provided customers manifold. Losing customers can be detrimental to the growth of any SaaS business.

Reporting Tools 60

Reporting Tools Onboarding KPIs User Testing Customer Experience 60

ProductPlan

MARCH 5, 2021

The product manager career path is an exciting one with lots of possible on- and off-ramps. According to LinkedIn, interest in product management has doubled in the United States in the past 5 years. What is the Product Manager’s Career Path? Typical Product Management Roles. Product Manager.

User Testing 98

User Testing Product Research Product Management Product Manager 98

Product Management University

AUGUST 13, 2019

A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so. It’s one of the least effective ways to do product marketing in B2B.

Product Marketing 127

Product Marketing Marketing B2B Healthcare 127

Business of Software Conference

FEBRUARY 16, 2021

And we also learned that kind of the market we’re in wasn’t the best. And so, it’s like a six-month lag between when we make that first conversation, maybe you’re spending money on marketing, or whatever, and then six months until we get a check in the bank. And just a slow, gradual growth. SEEDSTRAPPED.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59