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Defining Guidelines in Product Management

The Product Guy

Becoming a product person seems to be easier with access to clear guidelines. It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. . The method to define what the core value and differentiation factor is very similar across business models and industries.

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What we shipped: 5 new features to help build a differentiated customer experience

Intercom, Inc.

At Intercom we think a lot about what it means to deliver a differentiated customer experience. Another key piece in delivering a differentiated customer experience is the Inbox. That’s why our web Messenger is now accessible and compliant with the Web Content Accessibility Guidelines (WCAG) 2.0

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Top 10: Why Salespeople Don’t Use Corporate Positioning Decks

Product Management University

If that’s going to happen, follow these guidelines. Simplicity is also the easiest way to differentiate. If you want to learn how to create your company or product positioning in 10 slides using the guidelines above, contact us about a personalized workshop and walk out of the classroom with your positioning deck.

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. The strategy should also have information about the UX team, processes, and guidelines. Consequently, it can differentiate your product in the market and give you an edge over competitors.

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Powerful Product Positioning: Follow These Three Rules

Product Management University

Adhere to these three guidelines and marketing and selling value will be a lot easier. Use Themes to Differentiate. Lastly, find the common value thread in those scenarios and use it as your headline or differentiation theme. The Playbook: Make It More About the Buyer – Way More! Save the HOW for training!

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Product Presentations & Demos: How Credibility Boosts Your Win Rate

Product Management University

Follow three simple guidelines to differentiate with credibility and boost your win rates. By following guideline #1 your buyers will be much more engaged because you’re speaking a language they understand. Case closed! The presenter is the difference. ” You can we-we-we yourself right out of a sale. .”

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How to Build and Design a Successful App

Alchemer Mobile

There could be many apps available in the market that resemble your app, so it is critical to differentiate your app from your competitors. . While not required, Google recommends designing app icons in accordance with its material design guidelines, which details everything from icon anatomy to lighting and shading.