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The 5 types of Product Differentiation

Department of Product

The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. The product teams who are able to fight this natural instinct to copy others are the ones who will build truly differentiated offerings.

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Differentiate Yourself in an Already Clustered SaaS Market

ProductPlan

The winners emerging from the scrum of similar offerings differentiate themselves in significant, meaningful, and sometimes surprising ways. But that’s what A/B testing is for, right? With hard data, you can present these measurable improvements to the market as evidence of your product’s superiority.

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Intercom’s product principles: How connected, modular systems help us to focus on important decisions

Intercom, Inc.

I designed and presented my ideas using high-fidelity mockups. Typically it’s presented as a diagram. they could target different audiences, some had A/B testing, some had goals, etc.). Differentiate with connected systems. When I joined Intercom eight years ago, I knew nothing about system design.

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Susan Stavitzski on Customer Discovery: How to Test Assumptions and Uncover Opportunities

Userpilot

How can product managers use it to test assumptions and uncover opportunities? These are the key questions that Susan Stavitzki, the Senior Product Manager at CarMax, discussed during her presentation at the Product Drive Summit this year. Using Discovery to Test Assumptions and Uncover Opportunities by Susan Stavitzki.

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10 Data Visualization UX Best Practices in SaaS

Userpilot

Finally, you need to test and refine your data visualization to ensure it is coherent, intuitive, clear, and inclusive. Use colors to differentiate data points and keep your color selection inclusive. It involves presenting data using charts, graphs, and maps in an accessible, easy-to-understand manner.

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Finding Great Product Managers

The Product Coalition

Here's Google's Secret to Hiring the Best People The “Google way” of hiring, as presented in a widely-read article, is often cited as a model to follow. While work samples can be challenging to obtain, tests of cognitive ability, such as those offered by Criteria, ESkill, or PredictiveSuccess, are a viable alternative.

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Effectively Leveraging In-Home Testing, Especially During Turbulent Times

Pragmatic Marketing

Given the current circumstances the world finds itself in, in-home usage testing (iHUTs) provides an optimal method for gathering needed feedback to continually improve. As products are tested over time, the goal is to build more normative databases so that successive iHUTs become more meaningful and valuable. Real-Environment Test.