Product Management University

NOVEMBER 14, 2022

Portfolio marketing’s role (also known as industry marketing) is to promote the value of the portfolio to named industries and make sure the salesforce can tell a more strategic/differentiating value story in each market segment throughout various stages of the sales process, again with the supporting sales tools.

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Product Management University

OCTOBER 23, 2023

Sales has a differentiating story, products and solutions to back it up, and brings home one win after another, and they’re customers that fit nicely into your sweet spot (80/20 rule) where your odds of success are high.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Product Management University

DECEMBER 17, 2020

Shorter sales cycles and competitive differentiation. Anytime, Anywhere Training that lets your team learn in small increments over many weeks or months. You no longer have to take 2-4 days away from your job for a one-and-done training course.

Magazine 130

Magazine B2B Product Management Product Manager 130

The Product Coalition

MAY 12, 2022

In the B2B space, why can a product manager nail the customer’s need, solve the market problem in a differentiated way, have compelling results that make the case, and still hit a wall? system changes, workflow changes, training, etc. Now that would be a differentiator. So what’s the answer then? Changes cost money?—?system

Weak Development Team 121

Weak Development Team Differentiation B2B Customer Experience 121

The Secret PM Handbook

OCTOBER 9, 2018

We (the product managers) are the experts in our product: We know who it’s for, we know why it’s better, we know its differentiators, we know the stories of pain our prospects are suffering, and the glories of the successes of our customers. So, we should be good at least at some parts of selling it.

Sales Training 170

Sales Training User Testing Differentiation Customer Experience 170

Johanna Rothman

AUGUST 30, 2023

For example, if you only offer certification classes, what differentiates you from all the other people who do the same thing? The more people have the certification, the fewer people need training. I still differentiated myself. Assess Your Business Model If you are a consultant, review all your offerings. (I

Consulting 84

Consulting Certifications Workshop Differentiation 84

The Product Guy

AUGUST 13, 2020

Now there are more and more resources, like blogs, books, online courses and even training programs for Product Management. Are reading articles, taking online courses, watching videos and participating training program enough to make one a good product manager? Also who is to define “good” in various industries and companies?

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Product Management University

JANUARY 18, 2019

Save the HOW for training! Use Themes to Differentiate. Lastly, find the common value thread in those scenarios and use it as your headline or differentiation theme. Follow with capabilities of your solution that are most relevant in each scenario. Again, products are nothing more than proof points.

Positioning 113

Positioning Differentiation Workshop Messaging 113

Mind the Product

FEBRUARY 4, 2020

After that I went freelance where I could start with new clients often and, most recently, I leapt at the chance to build Mind the Product’s new training program. Explore Training Opportunities. Then I went onto being a consultant where I was starting something new every three to six months. Balance and Growth.

Product Research 165

Product Research Analytic Tools Research Software Reporting Tools 165

The Product Coalition

OCTOBER 4, 2022

Details can equal differentiators. The team prioritizes cramming more in rather than focusing on the most meaningful, loveable features that may slow the train. You need to slow the feature train if your focus is a minimum loveable product. Or velocity over value. These are cultures where agile rules in a bad way.

User Testing 141

User Testing Product Research Customer Experience Customer Feedback 141

The Product Coalition

MARCH 23, 2022

While the use of the framework is evident at the execution stage, it is equally applicable during business prioritization to identify product-market fit, competitive differentiation, and strategic alignment. As a Product Strategist or a Manager, it is insufficient to only think about how differentiated your product is. Ecosystems? —?As

Framework 119

Framework Reporting Tools Technical Review Systems Review 119

Gainsight

SEPTEMBER 22, 2023

But training can pay dividends before a sale, leading to many more of them. How to Stand Out from the Crowd with Digital Customer Education So, how does training your customers help you stand out from the crowd and win more business, even in a down economy when buyers are slashing their budgets? Very little.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Userpilot

MARCH 27, 2024

In terms of design, it must be differentiated from the primary menus, including colors, fonts, and placements. The interface uses subtle design tactics to avoid visual overload, such as differentiating between levels of navigation while maintaining a sense of continuity across the entire user interface.

Feedback Software 94

Feedback Software Research Software Data Visualization Product Research 94

bpma ProductHub

FEBRUARY 13, 2017

Developing both strategic skills and multi-year product strategy (linked to your company’s overarching business goals) provides a statistically significant path to higher levels of performance and market differentiation. Actuation Consulting provides popular training courses for product managers as well as product teams.

Reporting Tools 195

Reporting Tools Data Visualization Product Research Research Software 195

The Product Coalition

DECEMBER 10, 2020

but we had no previous training on strategy. While it is not a book on strategy per se , the deep understanding of how you will create a differentiated value proposition is the basis for creating a strategy that focuses on generating it. Regretfully, we learned and perfected our day-to-day chores (which led to a promotion!),

Differentiation 111

Differentiation Books Strategy Product Strategy 111

Userpilot

MAY 2, 2024

Quality customer support and training equip users with the knowledge to overcome challenges and leverage the product’s full capabilities. Improve customer support quality with training materials To improve customer retention, invest in their education. They normally don’t differentiate your product from competitors.

Onboarding KPIs 92

Onboarding KPIs Customer Experience Feedback Software Analytic Tools 92

The Product Coalition

MARCH 18, 2022

You could have more competition, and the core value prop is not differentiated enough. Perhaps the sales team isn’t trained adequately. When those win rates plummet or start a downward trend, you need to know why that’s happening. Maybe you’re selling to customers that don’t have an actual need for what you’re offering.

Customer Experience 190

Customer Experience Onboarding KPIs User Testing Customer Feedback 190

Alchemer Mobile

JULY 11, 2019

According to 280 Group research and our experience working with product managers for over 20 years, you must become an expert on what your customers really need and how you can differentiate your product from the competition. Sounds simple, right?

Research Software 220

Research Software User Testing Feedback Software Customer Experience 220

Userpilot

OCTOBER 27, 2021

WalkMe and Whatfix both market themselves to large companies with employee onboarding and training needs. Instead, they lean more toward servicing large companies that want to reduce IT support tickets by training users to navigate their software more effectively. Set up basic contextual onboarding to differentiate user experience.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Reporting Tools 94

Product Innovation Educators

JULY 4, 2022

I wanted to learn how this company creates competitive products, differentiating on cost while offering comparative capabilities that equates to much higher value for customers. Training a computer vision model is very hard and usually requires an AI research team, but we wanted to make that problem accessible to anyone.

Artificial Inteligence 108

Artificial Inteligence User Testing Feedback Software Customer Feedback 108

The Product Coalition

AUGUST 23, 2023

So I did what every well-trained consultant knows to do — I asked a question. I didn’t think sharing my lackluster ‘corporate’ response, or worse, making one up on the fly, was wise. More than anything, I wanted to maintain the team’s motivation. What does the product mean to you?” Problem solved, or so I thought.

Weak Development Team 130

Weak Development Team Customer Experience Technical Review Customer Feedback 130

Intercom, Inc.

APRIL 23, 2018

A strong security program should foster a sense of healthy paranoia about potential security risks throughout your organization, and should feature staff training, a responsible vulnerability disclosure programme, and a strong monitoring and alerting program, at the very least. A high level priority for businesses to focus on is detection.

Weak Development Team 220

Weak Development Team Systems Review Data Visualization User Testing 220

Product Management University

APRIL 12, 2018

GREENVILLE, SC – April 12, 2018 — Proficientz announced today its 2018 Product Management University training curriculum, a series of training courses that teach best practices in product management, product marketing and sales enablement for B2B and B2B2C organizations. The five training modules are as follows.

Product Management 22

Product Management Product Manager B2B Certifications 22

Product Management University

APRIL 15, 2018

Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell? Just not good enough to differentiate, especially if everyone else is doing the same thing. Solution selling has long been the norm in B2B. It’s not wrong or bad.

Product Management 113

Product Management Product Manager Differentiation Document 113

ProductPlan

NOVEMBER 10, 2022

Often they focused on lengthy training sessions, had a high-stakes environment of “impressing your boss,” and the cocktail hour mingling that was more painful than relaxing. We hosted educational training and added fun competitions, including one around Quarterly Business Reviews. But we knew it didn’t have to be this way.

Development 81

Development Customer Experience Events Differentiation 81

Product Management University

SEPTEMBER 20, 2018

Train sales people more on the business of the buyers and less on technical details of the products. No one makes it easier for your sales and marketing teams to communicate value and differentiation in plain simple English. Convince your target customers that you understand their business as well as they do and revenue will come.

White Paper 100

White Paper Webinar Differentiation Article 100

B2B Product Management

JANUARY 18, 2024

It can be used as a competitive differentiation. Do a before/after video and use it for marketing. Use analytics to go deeper where customers spend more time than needed. Identify and fix those gaps. Lastly, go through the onboarding process yourself on behalf of the customer.

Customer Experience 40

Customer Experience Marketing Strategy Data Visualization 40

Reveal

JANUARY 9, 2023

New app experiences and exciting new features give new opportunities to offer differentiating value to drive new revenue. . – instead, users can focus on what data is telling them and act on it in the context of their workflow. . Additional Source of Revenue.

Data Visualization 98

Data Visualization Analytic Tools Reporting Tools Customer Feedback 98

The Product Coalition

AUGUST 4, 2023

Let’s consider another example: HealthTech — Virtual Exercise App Business Description: An app providing a range of virtual exercise classes, personal training sessions, and health tracking features. Core Value/Mission: To facilitate fitness and wellness in a convenient, accessible format. North Star Metric: Daily Active Users.

Data Visualization 122

Data Visualization User Testing Customer Satisfaction Customer Experience 122

The Product Coalition

MARCH 7, 2023

Many companies expect product managers, designers and other roles to be able to deliver good user interviews, but the training is often by trial-and-error. I compiled this guide back when I was training product managers on my team to be able to run user interviews.

User Testing 121

User Testing Customer Feedback Customer Experience Data Visualization 121

Product Management University

AUGUST 9, 2017

If you’re in a marketing or sales role, that same dialogue demonstrates high credibility, which might be the most important aspect of differentiating your organization and its solutions from the competition. appeared first on Proficientz - Product Management Training & Certification for B2B. The post Market Problems — Blinders.

Marketing 100

Marketing Certifications Differentiation B2B 100

Product Management Unpacked

APRIL 27, 2020

We are no longer in growth mode, it’s not about competitive differentiation to win new deals; it is about customer retention to keep subscriptions and renewals coming in. And with this in mind here are important tips for you as a product manager: It’s about customers, not prospects. It’s a downturn. You need to preserve cash.

Product Management 158

Product Management Product Manager Management Management 158

Usersnap

DECEMBER 19, 2023

Semantic Differential Scale 5. Semantic Differential Scale This scale contrasts two opposite positive adjectives, and users rate where their opinion falls between them. Assessing Usability A PM for a mobile app, for instance, might use a Semantic Differential Survey post-update to ask, “How easy is it to navigate the new interface?”

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Product Management University

APRIL 18, 2017

Differentiation and Innovation: Your Ticket to Surviving Product Commoditization. The post Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role appeared first on Proficientz - Product Management Training for B2B. Techniques for Hiring the Right Product Manager. Enjoy our April issue !

Magazine 100

Magazine Product Management Product Manager Healthcare 100

Product Management University

APRIL 18, 2017

Differentiation and Innovation: Your Ticket to Surviving Product Commoditization. The post Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role appeared first on Proficientz - Product Management Training for B2B. Techniques for Hiring the Right Product Manager. Enjoy our April issue !

Magazine 100

Magazine Product Management Product Manager Healthcare 100

Mind the Product

JULY 14, 2017

Machine learning has been around for a while but over the last 5-10 years three things have come together to provide a breakthrough in their abilities : the algorithms have gotten better by modelling the human brain, there is a lot more data available to train these systems, and more raw computing power than ever before to bring it all together.

Artificial Inteligence 122

Artificial Inteligence Data Visualization Customer Feedback Customer Experience 122

Sequent Learning

DECEMBER 20, 2023

They delve into market research, analyzing consumer needs, studying competitors, and identifying opportunities for product growth and differentiation. Market Analysis and Research : In-depth understanding of the market landscape is a cornerstone of a Product Manager’s role. Product Development and Roadmapping : Collaboration is the key.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52