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Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

For example, if you’re marketing the value of your “enterprise financial management” portfolio to hospitals, you’d communicate how it ultimately gives them a competitive advantage (better patient experience) via greater financial flexibility to execute their top strategic priorities. It’s a case of trying to be everything to everyone.

Marketing 147
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3 Tiers of Customer Value in the Product Management Maturity Model

Product Management University

Differentiation becomes easier now because your relevance quotient is much higher in your chosen markets versus horizontal-only competitors. It’s the easiest way to differentiate and not get forced into competing on price. Many companies go vertical as their products commoditize. ROI on The Product Management Maturity Model.

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Founders: What Are the Signs It’s Time to Evolve Your Core Customer Benefit?

The Product Coalition

Around that time, a healthy startup should have established: A solid team A great product/service with at least one core value proposition A base of loyal and highly satisfied customers Once the founder sees good traction with 50+ enterprise customers and/or thousands of users, they face a dilemma. Are there capacity or incentive issues?

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WalkMe vs. Whatfix – the Ultimate Comparison Guide + a few alternatives

Userpilot

WalkMe and Whatfix both market themselves to large companies with employee onboarding and training needs. At its core, WalkMe is an enterprise solution for employee onboarding. Instead, they lean more toward servicing large companies that want to reduce IT support tickets by training users to navigate their software more effectively.

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Defining Guidelines in Product Management

The Product Guy

Now there are more and more resources, like blogs, books, online courses and even training programs for Product Management. Are reading articles, taking online courses, watching videos and participating training program enough to make one a good product manager? Also who is to define “good” in various industries and companies?

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BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Intercom, Inc.

It turns out that hypergrowth is less about hiring people and more about creating onboarding and training processes and opportunities. We started from scratch and we had a six-week turnaround time to take our training. I got trained really well. Here are some of our favorite takeaways from the conversation. And I got it.

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Product Management at Startups vs. Enterprises

The Product Guy

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. When he’s not doing product management, he trains for long distance cycling, and dreams of opening a tiki bar. Signup to be a Mentor Today!