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The Evolution Of Customer Success In The Digital Age

Gainsight

The role of Customer Success has undeniably been one of change in the last few years. With teams being downsized and CSMs being held accountable for more, the role of how digital motions come into play is more crucial than ever. to Digital CS , drawing insights from research analysts and industry thought leaders.

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How to Scale Customer Success with Digital Customer Education

Gainsight

For SaaS companies in 2023, it simply isn’t possible for Customer Success Manager (CSM) headcount to keep pace with business growth. That means self-service resources that guide customers through onboarding to fast value realization have become table stakes, for both low-touch and high-touch CS models. Let’s dive in.

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How Looker Segments Customers for Digital Customer Success

Gainsight

Originally published June 2, 2022 By Brian LaFaille, former Global Head of CS Strategic Programs at Looker Digital Customer Success is for everyone. We caught up with Brian LaFaille, former Global Head of Customer Success Strategic Programs at Looker, to get his take on segmentation and how they score customers at Looker.

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Introducing Gainsight’s New Digital Customer Success Package

Gainsight

Many organizations face the challenge of a fragmented customer journey—especially because their tech stack, with many disparate customer-facing tools and resources, is disjointed and disconnected. This includes our PX Digital Engagements as well as the full Digital Hub capabilities, modules, and integrations. Here’s how.

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Go to the Cloud: How Product Managers Can Lead a Cloud Transformation

Speaker: Stephanie Lewandowski, Senior Product Manager, Teachstone

Leading a digital transformation inevitably means considering the Cloud for your products. In this discussion, we will focus on what you need to know to ensure a successful digital transformation to the cloud. Build customer empathy and lead change. Quality engineering practices. Security and compliance concerns.

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5 Things We Learned About Digital Customer Success from Sitecore

Gainsight

One of the biggest—and most encouraging—trends we’ve seen over the past 18 months is that companies are no longer lavishing their customer success investments only on their highest-roller enterprise customers. . More and more businesses are realizing that taking care of all of their customers reaps huge dividends.

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Five Digital Customer Success Strategies That Actually Work

Gainsight

If there’s one thing every customer success (CS) leader is talking about these days, it’s digital customer success. . The notion of having to scale or be more efficient with resources by leveraging digital channels and programs is one that excites any customer organization, big or small.

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2021 Community Predictions

These challenges have pushed organizations to seek digital solutions to remain relevant and connect with their customers online. This year's Community Predictions has all the answers! 2020 was a year unlike any we've seen in our lifetimes. This year's edition includes: Insight from 21 top community experts. Be prepared for 2021.

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Transforming the Digital Customer Support Journey

As customer demands continue to grow, more organizations are looking to digitize their customer support journey, since the more traditional methods of support such as the call-center are no longer fulfilling customer needs. These digital transformations, however, are not a one-step fix, but rather a journey.

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Capitalize on Digital Opportunities: From Transformation to Optimization

According to Forrester, organizations that have successful digital transformations and continued optimizations demonstrate a strong focus on how their overall experience meets the needs of their customers and employees. Challenging the assumption that they know their customers perfectly. Turning engagement into loyalty.

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Before Transforming The Experience, You Need to Disrupt Yourself

Speaker: Vivek Bedi, Product Expert and Keynote Speaker

Undergoing digital transformation is the key to succeeding in this digital era - but the process isn’t all innovation and shiny new tech. In both established organizations and “small” startups, leaders need to strike a balance between the speed and agility and scale and relationships that go into successful digital transformations.

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50 Tests You Should Know for Website Optimization

Continuous optimization is the key to digital customer experience success. AB Tasty's guide to web optimization provides insights from 50 real-world tests across different industries and channels.

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The Secrets to Building Unique, Personalized Experiences For Your Customers

Speaker: Vivek Bedi, Author of "You: The Product," Entrepreneur, and Digital Leader

Not all customers are the same. Some have deep digital knowledge while others are in need of further guidance. The spectrum of our customer bases reflects the unique makeup of our different generations, backgrounds, identities, and much more. Why failing could lead to more future successes.

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The Product Corner: Maximizing Impact, Reducing Hours, and Accelerating Roadmaps with Data

Speaker: Edie Kirkman - VP, Digital at Focus Brands

In today's hyper-digital landscape, organizations face the challenge of launching successful products while making the most of limited resources. In this engaging webinar, we will explore how companies can become more efficient and effective in understanding customer interactions with their products.

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CCO + CMO: The Unstoppable Duo of Business Growth

Speaker: Rachel Orston, CCO of SmartRecruiters & Latane Conant, CMO of 6Sense

In today’s complex and digital world, B2B buyers are relying more on trusted sources such as review sites, online searches, and peer-to-peer insights––instead of vendor-provided information––when it comes time to make purchasing decisions. How to effectively engage and optimize your customer experience.