Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

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Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 86

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Sachin Rekhi

AUGUST 6, 2015

However I've seen too many startups use the lean startup methodology as an excuse to fly by the seat of their pants and shun almost any structure to their approach to iterating, validating, and finding product/market fit. Here is what I typically capture when initially documenting a startup's product/market fit hypotheses: 1.

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Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example. Related Articles.

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Reporting Tools Product Marketing Data Visualization Marketing 147

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. Activities include working on: Messaging for the product suite?—? Which message will best position the product, and target the right segment? Documentation?— ?This Sales Empowerment?— ?The

Marketing 78

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Product Management University

AUGUST 13, 2019

A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so. It’s one of the least effective ways to do product marketing in B2B.

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Mind the Product

JULY 13, 2017

One of the main reasons why products fail is because they don’t meet customer needs in a way that is better than other alternatives. That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit.

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Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

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Onboarding KPIs Roadmap Marketing Feedback Software 86

Product Management University

FEBRUARY 1, 2017

Poor Transfer of Knowledge – MRD’s as written in example 1 are generally too dense with product requirements and therefore serve poorly as a vehicle to transfer market expertise from product management/marketing to sales, engineering, executives, etc. No one makes it easier than Proficientz.

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Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description.

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The Product Coalition

MAY 13, 2020

Engaging the reader with various types of media can help you increase the number of pre-orders you receive for your new product. Instead of rushing through the email design process, take your time to ensure your brand is adequately reflected in this document.

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Product launches Product Marketing User Testing Marketing 110

Actuation Consulting

AUGUST 15, 2018

Of all the documents you create while developing a new product or product extension the Market Requirements Document (MRD) is most important of all. First, the MRD defines the overall target market. It also captures the market expectations for product attributes. What Does an MRD Look Like?

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Mind the Product

MAY 3, 2017

The next part of Stack’s marketing operating system is product marketing. She explains that every company needs to ask itself three questions if they are to succeed in product marketing. Alexa ends her presentation stating three key points that she has learned while doing marketing at Stack Overflow.

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Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

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Analytic Tools Feedback Software Research Software Customer Communications 53

Alchemer Mobile

AUGUST 7, 2023

By Cathy Yang, Senior Product Manager at Alchemer, and Vanessa Bagnato, Director of Product Marketing at Alchemer The August release of Alchemer Mobile includes Survey Skip Logic, a powerful feature that delivers more streamlined surveys to your audience and provides highly actionable insights for you.

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Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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Analytic Tools Feedback Software Onboarding KPIs Product Marketing 94

The Product Bistro

JANUARY 25, 2021

In the way back time, before Agile, before OKRs and other fads, product managers wrote MRDs, or Market Requirement Documents. This was the artifact the began the process of developing a new product, or a variant of a product. A recent project, a complete re-do of one of our flagship products was needed.

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Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

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Feedback Software Research Software Product Marketing User Testing 80

Alchemer Mobile

OCTOBER 19, 2023

Learn more by viewing our help documentation. Learn more by viewing our help documentation. Learn more by viewing our help documentation. Learn more by viewing our help documentation. The post Product Update: New Cross Survey Reporting Capabilities appeared first on Alchemer.

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Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

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Analytic Tools Onboarding KPIs Research Software Product Marketing 72

Alchemer Mobile

SEPTEMBER 6, 2023

If you are interested in adding SSO to your account, please visit this Help document or contact your customer success manager. Learn how to reorder survey questions from our Help documentation. For more information, contact your Customer Success Manager, or view our help documentation and developer guides.

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Data Visualization Dashboard Product Research Document 113

Product Management University

APRIL 25, 2023

A resume can be created in many forms like documents, videos, web pages, etc., For example, if you’re looking for a product marketing role, your H1 headline might be something like “ Making Technical Products Easier to Market, Sell & Buy.” How Does a Value Based Resume Differ From a Traditional Resume?

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Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

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Analytic Tools Research Software Feedback Software Product Research 52

Alchemer Mobile

JUNE 7, 2023

To learn more about using custom data, visit the help documentation. For more information, contact your Customer Success Manager, or view our help documentation and developer guides. Log into your account today; then go to Settings to access this new feature. Android and iOS 6.0 appeared first on Alchemer.

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Alchemer Mobile

APRIL 10, 2023

Latest Mobile SDKs deliver new features and customizations By Mel Fox, Product Manager for Alchemer Mobile, and Vanessa Bagnato, Director of Product Marketing at Alchemer We’ve made some key enhancements to Alchemer Mobile (formerly Apptentive), which includes new features and improvements in the 6.0 and Android SDK 6.0.4

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The Product Coalition

JANUARY 17, 2022

API Growth to 2109 | Wendell Santos Michael Endler outlines the core pillars of an API product offering in his article, How APIs Become API Products , and one of the paramount compliments to a stellar, well-documented, API is the API Developer Portal. Product Marketing to Match the Codat.io www.Astral.sh ).

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UX Data Visualization Development Reporting Tools 132

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 60

Feedback Software Research Software Product Marketing User Testing 60

Roman Pichler

MAY 5, 2020

When I need to take a break from writing, I save the document. Word is the product. But the ability to save the document is a feature, a part of the overall product. To get a more complete picture of the Scrum product owner role, take a look at my product owner guide : Featur e Owner and Component Owner.

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Alchemer Mobile

DECEMBER 16, 2022

By Vanessa Bagnato, Director of Product Marketing, Alchemer. In December 2022, the Alchemer product team launched more improvements to Standard Reports, improved Project Folder management, and account webhook enhancements designed to give account administrators more control and improve organization.

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Intercom, Inc.

FEBRUARY 2, 2022

Document this step with in-depth notes, seeking feedback from contributors. Link all relevant documents and resources to provide a holistic overview of the topic. it might be a written document, presentation, data analysis, design, video, etc.). Screenplay: The story you will tell. Editing: Stitching it all together.

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Data Visualization User Testing Technical Review Magazine 220

Alchemer Mobile

JUNE 14, 2023

By Justin Falk, Product Manager for Alchemer APIs, and Vanessa Bagnato, Director of Product Marketing at Alchemer We are thrilled to announce the highly anticipated release of the Alchemer Mobile API. To view the list of available endpoints or to test an endpoint, visit the Alchemer Mobile API technical documentation.

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Data Visualization Feedback Software Customer Feedback Reporting Tools 130

Mind the Product

MARCH 12, 2020

Set up a product manager/sales buddy system that allows product managers to get invited to live customer calls a few times per month. Built an internal team wiki and created guidelines in coordination with product leadership for consistency and easy access. A replacement for a product marketing team.

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Product Research User Testing Weak Development Team Customer Experience 188

Alchemer Mobile

NOVEMBER 14, 2023

brings feature parity to Android, iOS, and Web By Cathy Yang, Senior Product Manager at Alchemer, and Jasper Lipton, Senior Product Marketing Manager at Alchemer Today, we’re excited to introduce Alchemer Digital 6.5! Alchemer Digital 6.5 Learn More Upgrade to Alchemer Digital 6.5 Today Ready to experience all the new features?

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Sachin Rekhi

AUGUST 16, 2015

In my previous post I detailed how I typically go about documenting the initial set of product/market fit hypotheses for an early stage startup and each of the key elements that are important to capture as part of it. Both of these act as great validation for actual product/market fit.

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The Product Coalition

APRIL 25, 2018

A Certain Success Product-Market Fit, as made popular by the great Sean Ellis , is a concept that revolves around a simple assumption. The assumption is that if you can create a product that fits perfectly with a specific market, then you’re onto a winner. The great thing about Product-Market fit is that it makes sense.

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User Testing Feedback Software Product Marketing Marketing 60

The Product Coalition

DECEMBER 11, 2023

Photo by Alexas_Fotos on Unsplash When I was VP of Product at Twiggle, building the product from zero to one (and then one to ten and so on), I hired a technical writer freelance. Our product was an API, and we needed comprehensive technical documentation. Back to Twiggle. Talk to us.

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The Product Coalition

APRIL 11, 2019

How we used the Superhuman’s Product-Market Fit model to learn what to build and whom to target A few months back I read an amazing Blog post by Rahul Vohra about how Superhuman was able to reach Product-Market Fit. It saves most people 20+ minutes a day, so definitely worth a go.

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