Tue.Nov 07, 2023

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Navigating biases in product management

Mind the Product

Tiago Nogal delves into cognitive biases and their impact on decision-making in product management, and offers some practical strategies to navigate them. Read more » The post Navigating biases in product management appeared first on Mind the Product.

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3 Successful Companies Leading Industries Using Market Segmentation

Gocious Blog

We've previously discussed here on the blog types of market segmentation and how to break into new markets by targeting certain segments. Now, it's time to look closer at examples of companies that successfully captured various market segments with their product lines, either by innovation or acquisition. The following three companies have harnessed the power of market segmentation to dominate against their competition.

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Mastering cross-discipline collaboration: Insights from product leaders

Mind the Product

Cross-discipline collaboration can be challenging for product leaders, filled with problems and overall difficulties. Read on for what we learned about communicating with multiple teams at the #mtpcon Leadership forum. Read more » The post Mastering cross-discipline collaboration: Insights from product leaders appeared first on Mind the Product.

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New research: how enterprises invest in digital transformation & product development

Modus Create

About Modus Create’s 2023 digital transformation report Enterprises are ramping up their investment in improving the customer experience through new digital products. But those efforts are hindered by challenges like having a solid strategy in place, navigating data security, and finding and retaining the right talent. Those were key takeaways from Modus Create’s new industry research report, “ Investing in Digital Transformation & Product Development ,” which reveals how decision-mak

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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The Pitfalls of Hiring Tech Talent (Software Developers) and How To Avoid Them

TurnKey Labs

Hiring tech talent, particularly software developers, can be a challenging task. It’s not just about finding someone who can code; it’s about finding the right fit for your team, someone who can bring your vision to life, and contribute to your company’s growth.

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The Pitfalls of Hiring Tech Talent (Software Developers) and How To Avoid Them

TurnKey Labs

Hiring tech talent, particularly software developers, can be a challenging task. It’s not just about finding someone who can code; it’s about finding the right fit for your team, someone who can bring your vision to life, and contribute to your company’s growth.

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Taking an Outcome-Driven Approach | Ruben de Boer

AB Tasty

Ruben de Boer explains what it takes to create a healthy testing environment that paves the way for better experimentation organization-wide Ruben de Boer is a lead CRO Manager and consultant with over 14 years of experience in data and optimization.

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Supporting Caregivers Through Collaborative Testing

Centercode

Stryker's Casey Hamar join us to talk about healthcare, testing, and empowering caregivers

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Customer Engagement Marketing for SaaS: Definition, Strategies, and Examples

Userpilot

In SaaS, acquiring customers through marketing is not enough for sustainable growth. That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product. That said, we’ll go over how to build a strong customer engagement strategy that cultivates trust and unlocks product growth.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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Navigating the Shift to Digital CS to Achieve Efficiency and Scale

Gainsight

Does this scenario sound familiar? Customer data scattered across various systems, workflows bottlenecked by manual processes, and an overarching need for a more unified and efficient approach. This was the situation Sana Benefits was experiencing, and it rings true for countless organizations working to navigate their customer success maturity in order to deliver efficient growth in their business.