Sat.Feb 26, 2022 - Fri.Mar 04, 2022

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10 Ways to Re-engage Inactive Users in SaaS and Boost User Engagement

Userpilot

Looking for ways to bring back inactive users for your SaaS? There are multiple channels and tactics you can implement to engage with customers and bring them back. In this article we’ll go over: how to define an inactive user -SaaS- (hint: it’s not just a user that hasn’t logged in). why segmentation and good customer service are key drivers of user engagement. 10 re-engagement strategies you can start implementing right away.

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The Great Silence

The Product Coalition

Why have Product Managers stopped speaking to customers? Very sadly, most product managers I meet today no longer talk directly to customers regularly. If you ask; “How many customers did you speak to this week?” …most invariably say zero. I know this because I asked. I ran a survey with industry insiders and at least 50% of all product managers who responded haven’t spoken to a customer recently.

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Can Product Managers Use Social Media To Market Forbidden Products?

The Accidental Product Manager

Can product managers successfully promote e-cigarettes using social media? Image Credit: Lindsay Fox. When you think about all of the products that product managers are responsible for, there are a number of them that come to mind as being “difficult” products to successfully manage. For one reason or another, these products are difficult to talk about and therefore are difficult to market.

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Ask Teresa: How Do You Select Customers for Customer Interviews?

Product Talk

Welcome to the next installment of Ask Teresa, the column where I address common questions about continuous discovery. If you’d like to see the other posts in this series, you can find them here. Creating frequent touch points with customers is one of the core tenets of continuous discovery. I’ve often said that I believe interviewing customers frequently and consistently is a keystone habit.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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The values behind our first virtual launch event, New at Intercom

Intercom, Inc.

We are in the midst of a complete transformation in how companies and customers interact with one another. As all businesses become at least partially digital businesses, customers expect those online interactions with companies to be convenient, effective, and personalized. That sort of engagement between businesses and customers is now happening on a scale that was impossible to imagine not so long ago.

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Why Does Product Engagement Matter?

Alchemer Mobile

Product engagement is a critical factor when it comes to driving revenue, retention, and adoption of your mobile app. Engaging customers within your product experience is key to converting casual users into your most valuable customers. In this post, we’ll go over the basics of product engagement and some tips to increase product engagement. What is product engagement?

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The Rise of Product Coaching

The Product Coalition

Why our industry needs Product Coaches Photo by Jeffrey F Lin on Unsplash Something I’ve observed over the last couple of years has been the rise in product coaching, also referred to as Product Management Consulting or Product Leadership Coaching, among others. I’m seen more consulting companies like Silicon Valley Product Group be created, and more traditional IT consulting companies pivot to hire experienced design and product people.

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Growth marketing expert Ramli John on why you’re getting user onboarding wrong

Intercom, Inc.

Despite how crucial user onboarding is to increasing customer conversion and retention , it’s still somewhat overlooked or brushed off in many organizations that see it as an item to cross off the checklist as soon as the user becomes a paying customer. And that’s exactly why today’s guest, Ramli John , jokingly calls it “the ugly duckling of growth.” Ramli is a Growth Coach at ProductLed, a community for product-led growth enthusiasts such as himself, and the author of Product-Led O

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When not to use a North Star – Maahir Shah on The Product Experience

Mind the Product

Figuring out what to prioritise is one of a product team's biggest challenges. Using a North Star metric to orient around can make it easier—but, as Maahir Shah, Product Manager at Facebook, tells us, it can also lead you in the wrong direction. [.] Read more » The post When not to use a North Star – Maahir Shah on The Product Experience appeared first on Mind the Product.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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Atlassian stands with Ukraine

Atlassian

To our customers, vendors, partners, and investors: We are appalled by the actions of the Russian Government in its invasion of Ukraine. We condemn the actions of the Russian Government, and we stand with Ukraine and its people in their fight to maintain their freedom and sovereignty. This attack is unprovoked and a clear breach of the Geneva Convention.

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The Influence of Psychological Safety on Product Management & Innovation

The Product Coalition

Psychological safety has recently become one of the buzzwords in many workplaces. Many leaders might understand its importance but they… Continue reading on Product Coalition ».

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See and Resolve Team Dependencies, Part 3: Some Component Teams, Some Feature Teams

Johanna Rothman

Continuing the series on dependencies… Maybe you don't have the problem where the team creates internal dependencies with their process. And you don't have to wait for someone outside the team to approve your work—an organizational process. But you do have a combination of platform/component teams and feature teams. I see this most often in products similar to the Integrated System Program kind of product.

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February’s top product management content

Mind the Product

We’re another month into 2022, a month that saw Mind the Product run a successful focus week on roadmapping, and a leadership panel on navigating difficult relationships. Here’s a recap of our most-read articles from February. [.] Read more » The post February’s top product management content appeared first on Mind the Product.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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What strong teamwork looks like: 7 proven models

Atlassian

Subscribe to Work Life Get stories like this in your inbox Subscribe. 5-second summary. Creating a strong, cohesive team takes intention and planning. Researchers have been studying team dynamics for decades. There’s a significant body of knowledge about which organizational structures provide the best results given the circumstances, goals, and personalities involved in a team.

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The Shopping Cart Abandonment Problem: How Machine Learning Can Help!

The Product Coalition

One of the biggest challenges for an ecommerce store is shopping cart abandonment. As a store owner, you have done all the work to get the customer interested, finally engaged with them for them to come to your web site or the app and only to lose them when they were ready to make a purchase. That is one of the biggest nemesis for the e-commerce store owner.

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Data thinking vs. product thinking

Mixpanel

Data has fundamentally changed how we design and develop products, but there’s a difference between simply reacting to data points and applying the level of analytic rigor needed to yield meaningful results. Both data thinking at the micro level and product thinking at the macro level need to be synthesized in order to achieve truly breakthrough design in your digital products.

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Getting fast feedback: A quick guide for product managers

Mind the Product

Feedback is a crucial part of the product management craft. In this quick guide, we’ll provide some tips on how to gather the most effective feedback and ways to best make use of it. [.] Read more » The post Getting fast feedback: A quick guide for product managers appeared first on Mind the Product.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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Influencing Your Core Product Team

The Product Guy

You should treat everyone you work with like your customers. Watch and learn more from product management expert, Tanya Koshy.

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How to Settle In Your New Job as a Product Leader

The Product Coalition

So you found a new position as a product leader, congratulations! Remember, however, that you only have one opportunity to start it the right way. Here are my tips for getting your job off to a great start. Photo by Belle Co from Pexels With all the money invested in tech these days, companies are hiring like crazy, and everyone seems to be switching jobs.

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What is One Metric That Matters and how to find your OMTM?

Userpilot

How are you going to find one metric that matters enough to help grow your business? You’ll need to collect a huge amount of data about everything that goes on in your business. Although you need several important metrics like customer lifetime value, activation, and retention, all the data can sometimes be overwhelming and make you lose focus. You should not care about only one metric.

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Product dynamics, explained

Mind the Product

Arnau Giró and Oliver Borders previously shared their experiences of scaling product and design teams highlighting 7 imperative factors. This article dives into factor number 7: Fabricating your product values and principles. [.] Read more » The post Product dynamics, explained appeared first on Mind the Product.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Top Product Management Trends in 2022

TSIA

A new year can bring new challenges for product managers, but also new tools and tactics to overcome them. This year is no exception, as pressures are coming on all sides in all company categories.

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Scaling Customer Obsession In Your Organization, Part 3: Engagement

The Product Coalition

When a company is first starting out, one of its main goals is to find the right product-market fit. That goal is so important that the founders are actively involved with it at the beginning?—?and actively engaging their customers to find that fit. But what happens once the fit is achieved? That’s when the organization starts to scale. Pretty soon, it becomes apparent that the founders cannot keep up with the customer engagement activities they once did.

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What Are OKRs In SaaS And How To Implement Them Successfully [Examples Included]

Userpilot

Wondering how you can leverage SaaS OKRs to drive success in your business? Much of product success depends on your marketing team but business decision-making and progress evaluation are crucial to keeping your company focused on the right path towards sustainable growth. You need to prioritize and organize goals and assign them to projects to achieve them.

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From engineering to product management at Google

Mind the Product

In this ProductTank Exeter talk, Stephanie Hannon, then Senior Director of Product Management at Google, sits down with Thor Mitchell for a Fireside chat to discuss what it’s like being a product manager and the things she’s learned over her career. [.] Read more » The post From engineering to product management at Google appeared first on Mind the Product.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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Hear us out! If you’re not doing these 3 things, you’re not practicing active listening

Atlassian

Subscribe to Work Life Get stories like this in your inbox Subscribe. 5-second summary. Active listening requires the entirety of your attention. That means removing distractions and listening for understanding. To fully comprehend someone’s message, you must also consider cues other than their word choices. Rephrasing what the other person has said reassures the speaker that you were attentive to their message and allows them to clarify any inaccuracies.

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How to Use Customer Feedback as a Sales Tool

The Product Coalition

We’ve all heard the term “ customer-centric ” in the context of running a successful business, but what does it really mean? From one perspective, it’s about creating value for customers, delivering an effective product at a good price. But what if we flip the dynamic on its head? What if your customers could help actively improve your experience, rather than the other way around?

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5 Things We Learned About Digital Customer Success from Sitecore

Gainsight

One of the biggest—and most encouraging—trends we’ve seen over the past 18 months is that companies are no longer lavishing their customer success investments only on their highest-roller enterprise customers. . More and more businesses are realizing that taking care of all of their customers reaps huge dividends. But doing that at scale isn’t for the faint of heart.