Sat.Jun 15, 2019 - Fri.Jun 21, 2019

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How to write a product vision statement

ProductBoard

Sometimes when we’re really excited about something, we perhaps become a bit prone to flights of grandiosity. And while having a grand vision for our company or product can be a powerful motivator, plans tend to go awry. Paul Graham once said: “If you have some kind of big visionary plan, you’re probably Webvan.” It’s best not to think of a product vision like some pie-in-the-sky goal.

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Product Love Podcast: April Dunford, Speaker and Author

ProductCraft

This week on Product Love, I sat down with April Dunford, a positioning consultant, keynote speaker, and the author of “Obviously Awesome.” Per her book title, our conversation was obviously awesome (cue the tomatoes). April has spent 25 years successfully running marketing and product teams for startups. In fact, most of the startups she’s worked. Read more » The post Product Love Podcast: April Dunford, Speaker and Author appeared first on ProductCraft by Pendo.

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Validate for product success

Obo

No one likes the idea of pouring precious time and effort into creating a product or product functionality that bombs in market.

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Three steps toward creating market-leading products

Lead on Purpose

The goal of every company and product leader is to invent products (or services) that become recognized market leaders. Creating a new product category is icing on the cake, but also rare and extremely difficult.

Marketing 210
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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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6 Ways Your Business can Benefit from Negative Reviews

Alchemer Mobile

So, you’ve somehow received a couple of bad online reviews. Is your business doomed? Certainly not! Even big brands have had their fair share of angry outpour from disgruntled customers and survived. While larger companies’ reputations can sustain a few blows without actually collapsing, small businesses can’t rely on the benefit of the doubt to amortize customers’ wrath as effectively.

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The evolution of how we celebrate Pride at Intercom

Intercom, Inc.

It is 50 years this month since the Stonewall riots in New York City, which were a response to discriminatory police raids against the LGBTI+ community. The Christopher Street Liberation Day March which marked the anniversary of the riots is considered to be the first ever Pride. This major anniversary has been inspiration for us at Intercom to pause and re-evaluate our approach to Pride.

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Method to the Product Madness

The Product Guy

Guest Post by: Terri Boshoff (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Nis Frome]. When I joined Wetu in 2014, I was the 7th employee, we had just over 100 companies using our software, we were exclusively available in Africa, and the product was already 5 years old. Since then we have grown to over 100 employees, we have more than 800 companies using our software, and we have expanded globally.

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How Mobile Apps Improve the Effectiveness of Customer Loyalty Programs

Alchemer Mobile

According to RetailMeNot, approximately 80 percent of customers are more loyal to brands that offer rewards programs and 70 percent are more likely to participate in a loyalty program if they can access it through their mobile device. Given this, 88 percent of retailers plan on investing more in mobile marketing than any other channel. Customers now expect to gain points and achieve milestones for purchases made through apps.

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In Search of a Better way to Measure Product/Market fit

Mind the Product

Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening. Andreessen too gives us a vivid illustration of what product/market fit feels like in his post: “ You can always feel when product/market fit isn’t happening.

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From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.

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What Silicon Valley Can Learn From Bill Walsh's The Score Takes Care of Itself

Sachin Rekhi

I've long found myself unsatisfied with the conventional discourse of what leadership is supposed to look like in Silicon Valley technology companies. These best practices are typically oversimplified into two high-level philosophies on leadership. The first philosophy is often characterized by first setting an overall vision; then coming up with mutually agreed upon goals, often in the form of objectives and key results (OKRs), and holding teams accountable to those results; and finally delegat

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Doing Effective Product Management

The Product Guy

Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. Watch now and see why he is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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How to write surveys for user research that aren’t terrible

Userzoom

When you use survey questions in your user research , you want them to be designed well. It’s really easy to make bad surveys, and plenty of companies do. Surveys are admittedly overused and often ineffective on their own — the self-reported data that you pull from survey questions is biased and has questionable accuracy. It’s typically much more valuable to gather insights from data on actual behavior and user interviews.

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How we set up our Team for Continuous Product Discovery

Mind the Product

The Dilemma With Product Discovery. Usually, we use a discovery period intending to understand the users’ problem, define a solution, and then decide what to build in the so-called “delivery” Many companies have their specific budgets for these week or month-long periods and a super-important meeting at the end of the discovery to present the findings to the leadership team so that they can decide on the next steps.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Amazon Product Managers Prepare For War With Walmart Product Managers

The Accidental Product Manager

Amazon is getting into a next-day delivery war with Walmart Image Credit: Kyle Brazil. Amazon is a large and powerful company that dominates the world of online selling. Walmart is a large and powerful company that dominates the world of bricks & mortar selling. These two firms are starting to come into conflict when it comes to next-day home delivery as Walmart starts to move into online sales and Amazon starts to move into home delivery.

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First-time Product Person

The Product Guy

So, you are finally a product manager. What should you REALLY be doing? How should you REALLY be doing it? How can you maximize your decision quality? Watch and learn more from product management expert, Amin Bashi.

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Flowchart: Should We Build This Feature?

ProductCraft

Product managers get a lot of feature requests. Some come from customers, others from execs, and still others from the product team itself. Unfortunately, you can’t build them all. And choosing which feature to work on next isn’t all that easy, with limited resources and competing priorities acting as major constraints. So, how do you. Read more » The post Flowchart: Should We Build This Feature?

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Make Great Products by Mastering Conflict and Communication by Shaun Russell

Mind the Product

Product management is notoriously difficult to define. We are generalists, and we work with many others. We take responsibility for the lifecycle of our product. These statements apply to almost all product managers, but they paint an incomplete picture. It’s not Enough to be a Generalist. It’s not enough to be a generalist or to work closely with a wide range of people.

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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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How to Prepare Banks for Digital Transformation

The Product Coalition

“The digital transformation of any enterprise is a herculean task requiring a willingness to embrace cultural change, the ability to immerse the entire organization in the customer journey, and a total commitment to digitize to the core”?—? David Gledhill , DBS Bank Chief Information Officer. Bank customers’ requests are rapidly changing. Providing flawless branch services and keeping clients’ money safe is no longer enough.

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Learning Japanese Business Etiquette to Build Trust with Japanese Clients and Coworkers

freshtrax

Japanese business etiquette can be quite complex and intimidating as there are many rules, customs, and traditions to follow. However, their proactive attitude toward showing respect is what helps them build better and stronger relationships. For those truly interested in forming sincere bonds with Japanese business partners and colleagues, it is well-worth learning.

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Why This Engineering Leader Thinks You Shouldn’t Aim for Zero Regrettable Attrition

First Round Review

As Greenhouse’s CTO, Mike Boufford built an engineering team that grew from one to 60 in its first five years — with zero regrettable attrition. Here, Boufford shares the recruiting tactics and culture practices that made engineers want to stay, and then opens up about why he started encouraging them to consider leaving the nest.

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Crazy Busy Product People – Rian van der Merwe on The Product Experience

Mind the Product

The Head of Product at Wildbit, Rian van der Merwe has spent his career being crazy busy – and he’s had enough of it. He joined us to talk about slowing down to speed up, making sure your team(s) are productive, and managing yourself to provide the most value to everyone around you. Quote of the Episode. We’re crazy busy taking on too much responsibility and not trusting our teams enough.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Don’t limit yourself to one “superpower” as a PM

The Product Coalition

Last month , I spoke a bit about how it’s worth it to do what it takes to grow your product?—?whether that means picking up a new skill or other functional roles when it’s needed at different stages of the company. We often underestimate the value of recognizing when these “sprints” are needed to be taken by members of a product development team, and how impactful that can be in the future of both the company and your own career.

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Three KPIs All PMs Should Know How to Measure

ProductCraft

Today’s product managers, particularly those in the B2B SaaS space, have access to enormous amounts of data. And while more data is typically a good thing, it can be a challenge to separate signal from noise. In the early days of product management, product delivery was the only metric that really mattered. Now, product managers. Read more » The post Three KPIs All PMs Should Know How to Measure appeared first on ProductCraft by Pendo.

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Why This Engineering Leader Thinks You Shouldn’t Aim for Zero Regrettable Attrition

First Round Review

As Greenhouse’s CTO, Mike Boufford built an engineering team that grew from one to 60 in its first five years — with zero regrettable attrition. Here, Boufford shares the recruiting tactics and culture practices that made engineers want to stay, and then opens up about why he started encouraging them to consider leaving the nest.

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The Merits of Storytelling in Digital Marketing

AB Tasty

Why has storytelling become a decisive element for the most successful digital marketing campaigns? Discover how to breathe life into your brand! This article was originally posted on AB Tasty as The Merits of Storytelling in Digital Marketing.

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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Communication

Speaker: David Bard, Principal at VP Product Coaching

In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights.

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11 Essential Mobile Analytics Books for User Engagement and Retention

Amplitude

Mobile usage has nearly eclipsed web usage over the last decade. With access as close as your pocket or purse, it’s no surprise that mobile devices are the new wave. In fact, 58% of site visitors came from mobile in 2018 (versus desktop). As mobile usage increases, so does the need to analyze user behaviors on mobile websites As mobile usage increases, so does the need to analyze user behaviors on mobile websites and apps. and apps.

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Insights of a Product Manager: Surviving Product Manager Role using OKRs

The Product Coalition

Product Manager’s OKRs OKRs stand for Objectives and Key Results. The Objectives tend to be the desired outcomes that you want(“ What ” do you want to achieve?), and the Key Results are the measurable ways to reach them(“ How ” do you want to achieve it? or Track it). For e.g: An Objective for a product manager can be like , “What do I want to achieve in this quarter, ?

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10 Years of Balsamiq: What I’ve Learned | Peldi Guilizzoni, Balsamiq | BoS USA 2018

Business of Software Conference

Peldi Guilizzoni, Founder/CEO, Balsamiq. In 2018, Balsamiq celebrated its 10th Birthday – an impressive achievement for any SaaS company. Founder Peldi has attended Business of Software every year since 2010, and has 5 BoS talks to his name. In his talks Peldi updates the BoS Community on the story of Balsamiq, and the ups and downs that come with running a growing, bootstrapped SaaS company.