A 5 Step Framework for Building Better Personas
dscout People Nerds
JANUARY 9, 2020
User personas get a bad rap—and sometimes for good reason. Here’s a great system for making ones you’ll love. .
dscout People Nerds
JANUARY 9, 2020
User personas get a bad rap—and sometimes for good reason. Here’s a great system for making ones you’ll love. .
Roman Pichler
JANUARY 7, 2020
What Release Planning Entails and Why It Matters. While release and release planning are common terms, I find that different individuals attribute different meanings to them. I regard a release as a version of a product , for example, Mac OS X Catalina and Windows 10. Releases come in two flavours: major releases, like iOS 13, and minor releases, such as iOS 13.3.
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ProductPlan
JANUARY 8, 2020
A carefully constructed roadmap can be a powerful tool that can align stakeholders and motivate coworkers. It can even jumpstart sales and growth. But a neglected roadmap can prove problematic and breed internal dissent. It can also mislead customers, misallocate resources, and erode a product manager’s credibility. Making sure a roadmap falls into the first category doesn’t happen by accident.
ProductBoard
JANUARY 9, 2020
Consider a consumer mobile app that sells a monthly subscription to its service. Over the last 12 months, it’s shown stellar revenue growth of ~16% month-over-month for a 12-month period. On the surface, the app looks like it has a healthy degree of product-market fit. However, going one level deeper to understand the nature of its growth tells a different story.
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Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.
Melissa Perri
JANUARY 4, 2020
I've been reflecting on the last decade in Product Management. We've come a long way but we still have far to go. These are a few of my observations and personal experiences. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." 2019: "How do I hire a Chief Product Officer?
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Mind the Product
JANUARY 9, 2020
As we settle into the New Year we’re already looking ahead to the product leadership forums on our 2020 MTP calendar. And, to whet your appetite, here you’ll discover 10 pieces of advice from past forums, from the very best leaders* in the business along with supporting ideas from members of the Mind the Product community. (*As our leadership forums are conducted under the Chatham House rule, you’ll not see any direct quotes from our forums.
The Product Guy
JANUARY 5, 2020
Thank you to everyone who attended the latest roundtable meet-up of The Product Group and discussed Creating a Culture of Experimentation, with Guest Expert, Nis Frome, Head of Product @ Alpha and debated Featured Product, IPsoft… And, also, thank you to our awesome sponsors who make everything possible…
Imaginary Cloud - Design
JANUARY 8, 2020
New year resolutions are everyone’s favorite thing I’m sure. But researching and knowing where to take a product’s creative direction should be on a to-do list before just going ahead and doing solely what has been done so far. Trends take new turns often enough that a product can be rendered outdated pretty soon, and this is why we, at Imaginary Cloud, decided to go ahead and make a list.
Mixpanel
JANUARY 9, 2020
In the age of data and analytics, we’ve come to believe that, with enough data, we can make smart decisions and become truly data-driven. But as the global data volume has gone from big to enormous, many businesses today find themselves thinking: What do we do with it? Collectively, we’ll be generating 175 zetabytes of data by 2025. And yours is among all that data—data about and produced by your customers as well as data that’s central to your day-to-day business operations.
Speaker: Scott Sehlhorst
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
Mind the Product
JANUARY 6, 2020
The hype around artificial intelligence (AI) and machine learning has led to lots of jargon, so that this very powerful technique has become more difficult to understand. The tips below have all helped me, so I hope this article will help product managers to cut through the noise and better understand how AI can fit into their daily work. Machine learning being employed to recognize vehicles (Image: Shutterstock).
The Product Guy
JANUARY 7, 2020
Some of the most promising and optimal use cases for any product require buyers and consumers to first change their behaviors. Product teams must understand key aspects of psychology, incentives, and habit-formation in order to achieve success. In a recent live stream from one of our mentors of The Product Mentor , Nis Frome, lead a conversation on this topic.
First Round Review
JANUARY 9, 2020
We've rounded up 30 standout, must-share insights from the profiles we published over the last year. Read on for the most impactful pieces of advice we heard in 2019 — presented with hopes that you can apply them to make your next decade even brighter.
Generation Focus
JANUARY 6, 2020
As researchers, we are used to hectic schedules and back-to-back interviews on the agenda. With this intensity, it’s easy to feel stressed or distracted. I’ve often experienced that the way I spend the minutes right before beginning a qualitative interview session can greatly influence how focused I am during the session which can impact the quality of the interview.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Mind the Product
JANUARY 7, 2020
One of the hardest skills for product people to acquire is that of saying no. After all, when everyone comes at you with ideas, prioritisation can be a massive challenge. So it’s refreshing when we get a chance to come at it from the opposite direction in order to generate good ideas. Gal Josefsberg, VP Product Management at Guidewire and a guest lecturer at General Assembly, has spent a lot of time thinking about how to create, manage and recognise a good idea.
Userpilot
JANUARY 7, 2020
Roadmapping is a crucial part of every product manager’s role, but it’s safe to say a lot of PMs don’t particularly enjoy it. Luckily, there are some excellent product roadmap tools out there to help make it more bearable. In this article, we’re going to look at the most popular product roadmap tools. All have their own strengths and weaknesses, and some will suit your needs more than others.
Andrew Chen
JANUARY 9, 2020
Dear readers, I’ve only been writing sporadically recently on here — mostly because I’m working on a new book project (more to come soon on that!!) which has been taking all my time. In the interim, I’ve stayed pretty active on Twitter, writing tweetstorms that sometimes turn themselves into essays on here. For a quick summary of the essays that did make it onto here, including a couple guest collaborations, here’s an easy set of links: The Passion Economy (guest es
Generation Focus
JANUARY 6, 2020
As researchers, we are used to hectic schedules and back-to-back interviews on the agenda. With this intensity, it’s easy to feel stressed or distracted. I’ve often experienced that the way I spend the minutes right before beginning a qualitative interview session can greatly influence how focused I am during the session which can impact the quality of the interview.
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Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.
Mind the Product
JANUARY 7, 2020
Not many product people can claim to have coached staff at the White House. “It’s my most proud achievement,” says Silicon Valley veteran Janice Fraser, “It was such an honour to be invited to support our public service… it was a peak life experience for me. For four years, every six months during Obama’s second term, I brought a team to the White House to teach startup-type thinking to Obama’s administration.”.
UserInterviews
JANUARY 9, 2020
Here, we highlight best practices we use in website usability testing (from high-fidelity prototyping to how we select participants) and some mistakes you’ll want to avoid.
ProductBoard
JANUARY 7, 2020
Claire Milligan, Co-Chief Product Officer of Certify Inc./Chrome River, recently joined us at the productboard San Francisco office for a Product Management Speaking Series. In an engaging presentation, she walked the audience through a four-component iterative process that she uses to scale the product management function at her company. Claire started by sharing the product management challenges.
Userzoom
JANUARY 7, 2020
Can a change management process help your company survive users’ negativity towards necessary changes to your digital product? Every year, without fail, Facebook and Twitter make minor changes to their UI. Far from a major overhaul, they’re usually just a reduction in clutter or an extra little bit of functionality. Without fail, everyone despises it.
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The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.
Mind the Product
JANUARY 10, 2020
In this MTP Engage Manchester talk, Dave Martin, Chief Product Officer at TES Global provides us with a way to get over the product adoption curve and build more successful products. His key points include: Product adoption life cycle. Product growth chasm. The path up the adoption curve. Watch the video to see Dave’s talk in full. Or read on for an overview of his key points.
PMLesson's Ace the PM Interview
JANUARY 6, 2020
Read the first part of this blog series here. In our last post, we described some of the issues with structures and frameworks that interfere with answering interview questions at the level we expect of a Senior PM (or demonstrative of a highly-qualified PM at lower levels). Now, let’s talk about how to improve! Though we are going to change our answering strategy, there’s good news—we’re not completely lost.
The Accidental Product Manager
JANUARY 6, 2020
UPS is trying to play catch-up with both Amazon and FedEx Image Credit: Indiana Public Media. When it comes time to ship a product to a customer, product managers in the U.S. know that they have three different options: the Postal Service, FedEx, and UPS. FedEx and UPS generally cost more, but they are fiercely competitive and if you hand your package off to them, you know that it will reach where it is supposed to go.
The Product Coalition
JANUARY 6, 2020
A guide on non-traditional approaches to user research. Prelude: User research WITH interviews When we think about user research we immediately picture a customer development interview. Nonetheless, like any other type of research, interviews have their limitations: They require significant skill and knowledge to conduct (consider reading The Mom Test and JTBD to level up on the topic); It’s easy to misinterpret what your customers are saying; They take a lot of time to schedule, coordinate, doc
Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage
Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.
Mind the Product
JANUARY 10, 2020
In this excerpt from her recent book, The Team That Managed Itself , Christina Wodtke looks at how teams can deal with the office housework jobs that no one wants to take on. Within teams, there are the spoken roles, as in designer, marketer, engineer, etc. There’s also a host of additional unspoken roles. There will be a facilitator, a person who takes notes at the meeting, a person who organizes the office party or the retreat, and a hundred other small tasks and roles that won’t be on anyone’
ProductCraft
JANUARY 7, 2020
With the explosion in popularity of the PM role, more and more product conferences are popping up, giving attendees the opportunity to hone their craft, meet like-minded product pros, and hear from some of the top minds in the field. Here are ten product conferences we’re excited about in 2020. ProductCon When and where: London. Read more » The post Ten Product Conferences to Attend in 2020 appeared first on ProductCraft by Pendo.
Split
JANUARY 8, 2020
Over the past few months we’ve been out in the field, chatting with development and operations teams from more than 100 different organizations around the U.S. We wanted to know how they get software to market. How often do they release new features to their users? How often do they run into problems in the release process? What does great look like for continuous delivery?
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