Sat.Aug 03, 2019 - Fri.Aug 09, 2019

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Executive Perspectives on Strategic Product Management and Three Common Gaps

bpma ProductHub

by John Mansour – For as long as I have been training product managers (since 2001), senior executives have been telling me that they want their product management function to be more strategic. When I ask them to define “more strategic,” a handful of themes have consistently emerged. Understanding the market better than all…

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Build the right thing: How to kick off a software design project with the Discovery Phase

Userzoom

Again, in a workshop environment, we’ll work together with key stakeholders to pull together a list of ‘ jobs to be done ’ from both user and business perspectives. Writing jobs to be done. This is a great way to capture all the user and business needs upfront without being prescriptive about how to implement them at this early stage.

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Top 7 UX Podcasts to Inspire Product Design

Amplitude

The first-hand perspectives in each episode give listeners actionable and practical ideas to test. UX and Growth Podcast–Exploring the Relationship Between Product Growth and User Experience. What you’ll learn from the podcast: Hosted by Austin Knight , the UX and Growth Podcast features a new guest speaker in each episode.

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Keep an Eye on These User Research Trends

ProductCraft

By staying up-to-date on trends, you ensure you’re on top of best practices and continuously ready to broaden your professional skillset. As a researcher myself, I find industry trends particularly interesting; I proactively observe, discuss, and share my findings with the design community. But research is a horizontal, not a vertical.

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Prioritizing Customer Experience Using SLIs & SLOs: A Case Study from The Telegraph

The premise of SLIs/SLOs is that all teams—product, architecture, development, and platform— need to look at services from the customer’s perspective. Service Level Indicators and Service Level Objectives are now the principal tools for focusing on what really matters.

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Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Product Management University

One set of market and business requirements from the customer’s perspective to drive all products in the portfolio accelerates that maturation process. If product management is going to grow its strategic value, it has to cast a wider requirements net beyond users and become more in tune with priorities higher in the customer organization.

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2 Common Customer Relationship Challenges Your Usage Data Can Solve

Gainsight

However, from our perspective, their team was using Gainsight frequently. Now with Gainsight PX, I can look at specific usage data by user, as well as across the account, to identify opportunities to deliver more value. Here’s a recent example: a VP of customer success wasn’t seeing the value of Gainsight.

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Interpreting your Qualitative & Quantitative Data through Storyboarding

Speaker: Tristan Kromer, Lean Coach, Kromatic

Storyboarding is a simple way to integrate Qualitative and Quantitative perspectives into a complete picture of how the user experience impacts the business model. Qualitative vs. Quantitative is an argument that shouldn't happen.

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Fail Well, Pivot Fast: Product Experimentation for Continuous Discovery

Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting

The purpose and value of experimentation (from a scientific and product perspective) is to produce new information. From a product discovery/product management perspective, the purpose of experimentation is to focus our efforts on invalidating our assumptions to reduce the risk of developing and going-to-market with the wrong product.

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Drive in the Express Lane to Product Growth

Speaker: John Mansour - President, Product Management University

You’ll walk away from this webinar with a fresh perspective on: Top target market traits. If you’re a hard-core believer in traditional product management practices, you might be uncomfortable, but growth occurs outside of our comfort zones. Analytics that guarantee customer value. The most crucial product metrics you need.

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Products for Product People: Best Practices in Analytics

Speaker: Andrew Wynn, Senior Product Manager, Looker

He will give the "meta" perspective from a practitioner who is building products that anybody, including product managers, can use to access, analyze, and act on data to make important decisions. But proper data analytics solutions take work to deliver - it's not as simple as just building a dashboard.

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How to Run Your Business Like a CPO: Product Management From a Pro

Speaker: Karl Rumelhart, CPO at Gainsight

Register to get Karl’s perspective on how to level up your career as a product professional, including: What CPOs can do to help their teams in today’s changing landscape. You'll discover key insights from an expert CPO on how product teams can impact their organizations and weather the storm of today's economic instability.

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Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Storyboarding is a simple way to start integrating both perspectives into a complete picture of how the user experience impacts the business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

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Problem Solved: Boost Resilience with Supplier Diversity

Speaker: Rod Robinson - SVP of the Supplier Diversity Practice, Insight Sourcing Group

How bringing in fresh ideas and perspectives drives innovation and improves your bottom line. This session will also cover: How to widen your pool of potential suppliers to achieve stronger supply chain resilience and adaptability. How to enhance your ability to relate to diverse employees, customers, and communities.

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A Product Manager's Guide to Working Effectively with Engineering Teams

Speaker: Sayanti Ghosh, Product Manager – AI/ML at Teck Resources Ltd.

If you are new to the Product Management role or if you are trying to improve your relationship with your engineering team, then this webinar will give you different perspectives about the PM-Engineer relationship. The big question is how to strategize and work efficiently with engineers. What will you learn from this webinar?

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Your Team's Pragmatic Guide to Security

Speaker: Naresh Soni, CTO, Tsunami XR

His perspectives on the best cyber security approaches. How to define an umbrella security approach to protect and prevent various types of attacks. What methods and architectures you should consider to proactively protect your data. How to evaluate pros and cons of different processes.

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Game-Changers 911™: How to Change the Product Management Game in 2020

Speaker: John Storm, President, BrainStorm Network

Webinar Takeaways: Spark new Game-Changing perspectives, options and ideas. In this webinar, we’ll use a sampling of case studies, tools, techniques, and strategic stories to help you identify game-changing opportunities within your company and the world of product management, and then brainstorm ways to capitalize on these ideas.

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Game-Changers 911™: How to Change the Project Mgt. Game in 2020

Speaker: John Storm, President, BrainStorm Network

Webinar Takeaways: Spark new Game-Changing perspectives, options and ideas. In this webinar, we’ll use a sampling of case studies, tools, techniques, and strategic stories to help you identify game-changing opportunities within your company and the world of project management, and then brainstorm ways to capitalize on these ideas.

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Scaling to the Masses - Fit Your Product for a Larger User Base

Speaker: Dustin Smith, Sr. Product Manager, Incubator

Whether you're running a small startup or trying to get your idea to take off in a large corporation, you'll need the right tools and perspective to scale your product. If a product can't withstand a growing user base and diverse team, it'll never leave the think tank. In this webinar, you will learn: Making the choice to scale.

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Product Managers & UX Research: How Bridging the Experience Gap Can Propel Teams Forward

Speaker: Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion, and Kristin Zibell, Director of Research Products and Services

If a product is only as good as the team that makes it, then a product will only be as inclusive as the perspectives represented during product development. If anyone were to pick up your product and use it, would they feel safe during their experience, or is there a chance they'd be unintentionally harmed by it?

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Building Products Your Customers Love with Empathy and Human Insights

Speaker: Lija Hogan, Customer Experience Consultant at UserTesting & Daniele Hohol, Senior Product Manager at UserTesting

Without the customer’s perspective these teams often end up wasting time and resources building features that customers don’t use. Product teams are continuously under tight deadlines to quickly validate new ideas, features and offerings to innovate successfully, ensure product market fit, and avoid rework.

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Dealing with Difficult Stakeholders: Tips for Product People

Speaker: Roman Pichler, Product Management Expert and Acclaimed Author

To make things worse, stakeholders come from different departments and often have different perspectives and interests, which leads to disagreements and conflicts.