PMLesson's Ace the PM Interview

MAY 14, 2021

Becoming an engineering manager is the first step into the big world of management for many software engineers. Engineering managers are tech experts and great leaders. That is why we wrote this article to give you an overview of the transition from software engineer to engineering manager. So let's get to it!

Software Engineering 92

Software Engineering Engineering Reporting Tools Feedback Software 92

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. Mark Frohnmayer is the Founder and CEO of Arcimoto.

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Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Feedback Software 94

Feedback Software Analytic Tools Research Software User Testing 94

Intercom, Inc.

MARCH 15, 2018

As a startup scales, the importance of infrastructure engineers simply can’t be overstated. They’re the ones making sure your app is secure, that uptime looks good, and that the rest of your engineering org has the right tools to build features your users need and want. The tenets of foundation engineering at Stripe.

Engineering 214

Engineering Feedback Software Onboarding KPIs Customer Experience 214

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael To build a successful product strategy, you must be willing to make tough choices that have a lasting impact and represent big moves. No choices = no product strategy. The north star was clear?—?enabling

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Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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Intercom, Inc.

AUGUST 15, 2018

On day one as Reddit’s new VP of Engineering, Nick Caldwell faced a dilemma. He had just spent 13 years at Microsoft, most recently as the head of 300 engineers. At Reddit, he led a team of 35 – none of whom knew how to manage other engineers. Building trust can be tough when you’re a new hire in a leadership position.

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Engineering Leadership CTO Coach Feedback Software 141

Product Management University

APRIL 8, 2024

Here’s why this structure is so critical to a stronger leadership position. Taking the Lead on Market & Customer Knowledge The top-down strategies of your target customers are shaped by the dynamics of their industry as well as current technology trends. Short of corporate strategy roles, it’s not! On to strategy.

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Userpilot

AUGUST 29, 2022

What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? Best practices for implementing it. Let’s get started.

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Intercom, Inc.

JANUARY 14, 2021

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. I’m an engineer and I think like an engineer, so I’m looking for frameworks and patterns.

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PMLesson's Ace the PM Interview

JULY 23, 2020

Software engineering levels are the road map that gets you to your career destination. Even so, the main benefit for you is that software engineering levels create a clear ladder of progression, and understanding the responsibilities and expectations for each level will help you to climb that ladder. Learn about new programs.

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Software Engineering Engineering Positioning Article 75

ProductPlan

MAY 25, 2021

Product Strategy is Important. One of the most important roles of a product manager (PM) is setting the product strategy. The strategy, by way of a roadmap, is the document that drives team alignment. Consistency is why the strategy must exist and live in the minds of those who need to operationalize it.

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PMLesson's Ace the PM Interview

MARCH 21, 2022

Trying to better understand the software engineer career path? Want to know what your next steps are as an engineer as you make your way to CTO? An engineering career can go in many different directions depending on your technical skill set and what you want out of a job. We've got your covered.

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Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

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Research Software Analytic Tools Feedback Software User Testing 88

The Product Coalition

MAY 2, 2023

Just as teachers distill complex concepts for young minds, marketers can adopt a similar strategy to captivate their target audience. Turn Child Simplicity into Marketing Clarity You create a more effective marketing strategy by simplifying your messaging, identifying what sets you apart, and focusing on how you benefit people.

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Roy Madden

APRIL 4, 2022

The core of Feedly for Market Intelligence is an AI engine, called Leo, that automatically gathers, analyzes, and prioritizes intelligence from millions of sources in real-time. Meet Leo, Feedly’s AI Engine. Feedly’s AI Engine (Leo) automatically tags key market intelligence concepts. Market Intelligence. and apple.com).

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Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

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Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

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Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

MAY 21, 2024

Expect to learn specific strategies that enhance user experience and grow your bottom line. Developing a user-centric CRO strategy entails understanding user behavior and needs, optimizing the website’s performance, setting clear conversion goals, mapping the user journey , addressing user pain points, and optimizing webpage elements.

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Analytic Tools Feedback Software Data Visualization Research Software 52

PMLesson's Ace the PM Interview

MAY 26, 2021

Are you thinking of becoming an engineering manager? That's why we wrote this article; to help candidates work through their process of writing an engineering manager's resume to impress all the hiring managers who see it. How Do Engineering Managers Define Their Role? They also represent engineering cross-functionally.

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Userpilot

SEPTEMBER 4, 2023

And while each segmentation method has advantages, psychographic segmentation can truly turn your product into a growth engine. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

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Product Research Data Visualization User Testing Research Software 85

BrainMates

NOVEMBER 22, 2022

5 Steps to Product Strategy. This is where a well-defined product strategy comes in handy. But having a product strategy is only half the battle. Ensuring key senior stakeholders support the strategy is the other half. Co-Create Strategy. Powered by Stakeholders. By SANDEEP GONDEKAR.

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Product Strategy Strategy Customer Experience Product Research 59

Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." Product Strategy = Company Strategy in this case.

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Userpilot

MAY 30, 2024

They define the product vision , strategy, and roadmap. They pair this with swift execution, where they collaborate with engineers and designers to devise solutions that solve user problems in a manner that works for the business. PMs have to take care of the product roadmap while PMMs take care of the go-to-market strategy.

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Data Visualization Analytic Tools Feedback Software Reporting Tools 84

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. Sounds simple, right? Not necessarily. What is SaaS marketing? What are SaaS best practices?

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Feedback Software User Testing Product Research Customer Experience 111

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

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TechEmpower - Product Management

MARCH 4, 2024

This shift allows business to reallocate human resources to more complex and strategic roles, or eliminate those positions entirely. At TechEmpower , we’ve used LLMs as part of marketing strategies where you can find and classify companies, personalize outreach campaigns and have personalized drip campaigns.

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Product Innovation Educators

MAY 13, 2024

By understanding the essentials of portfolio management, product managers and leaders can better position their ideas, defend resources for their projects, and contribute to the organization’s success. They can articulate how their projects contribute to the overall portfolio value and align with the organization’s strategy.

Customer Experience 96

Customer Experience Technical Review Research Software Product Research 96

Mironov Consulting

FEBRUARY 28, 2024

  They are coming off customer calls, strategy sessions, renewal discussions, marketing automation planning sessions, compliance reviews, and industry analyst briefings that highlight improvements that must be made.    (Agilists state this in the positive: “start less, finish more.”)

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Reporting Tools Software Review Technical Review Weak Development Team 105

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

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User Testing Research Software Feedback Software Strategy 78

Userpilot

MARCH 29, 2022

One of the latest buzzwords in the SaaS circles is the ‘Product-led growth’ strategy. Several SaaS experts are raving about this ‘go-to-strategy’ that promises to boost customer engagement and satisfaction by making the ‘product’ the hero of everything the organization does.

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Feedback Software Onboarding KPIs User Testing Strategy 93

Gainsight

SEPTEMBER 21, 2022

Digital Customer Success (DCS) is becoming table stakes, as SaaS organizations of all sizes look to their own customer base to build an efficient, durable growth engine that can withstand this market and position them for future success. . Learn how to implement your Digital Customer Success strategy.

Analytic Tools 52

Analytic Tools Customer Experience Engineering Data Visualization 52

The Product Coalition

JUNE 15, 2020

And does focusing on a product-led growth strategy make you a Growth Product Manager? Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company. from engineering to sales and marketing?—?around A product-led growth strategy. The secret? It’s cheaper.

Onboarding KPIs 88

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Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Strategies that drive engagement and i ncrease customer retention : announce new features in-app, use in-app gamification to drive engagement, and use exit surveys to reduce churn. What does a software marketing strategy for SaaS looks like?

Feedback Software 92

Feedback Software Analytic Tools Research Software Software Review 92

Product Innovation Educators

MARCH 21, 2022

The go-to-market (GTM) process involves many different teams, including engineering, product, marketing, and management. We managed it out of one giant spreadsheet about target persona, messaging, positioning, etc. Company founders tend to be product managers or engineers who value product and engineering over marketing.

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User Testing Marketing Strategy Customer Experience 62

Modus Create

JUNE 3, 2022

We are excited to announce that Modus Create has acquired Tweag, a software engineering company providing high levels of software assurance to its clients in the fintech, biopharma, and autonomous vehicle space. The post Modus Create Acquires European Software Engineering Firm Tweag appeared first on Modus Create.

Software Engineering 52

Software Engineering Analytic Tools Research Software Engineering 52

Product Management University

OCTOBER 9, 2023

Sample Portfolio Vision For example, if you have a portfolio of financial solutions, your portfolio vision might be something that “gives customers the financial flexibility to consistently execute their strategy.” The supporting operational goal of your accounts receivable product could be something related to “stronger cash flow.”

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