The Product Guy

OCTOBER 25, 2024

From handling feature requests that lack customer validation to managing unrealistic expectations, we’ll discuss practical strategies to maintain alignment and avoid common pitfalls. Use data to support your position and explain the trade-offs. Suggested Solution : The key is to respectfully push back when necessary.

Strategy 60

Strategy Customer Feedback Research Software Feedback Software 60

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! 5 Steps For Building a Winning Content Strategy 1. Use platforms where you can measure engagement.

Product Marketing 130

Product Marketing Marketing Strategy White Paper 130

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products. Let’s get right to it.

Data Visualization 96

Data Visualization Framework Product Strategy Analytic Tools 96

PMLesson's Ace the PM Interview

MAY 14, 2021

Becoming an engineering manager is the first step into the big world of management for many software engineers. Engineering managers are tech experts and great leaders. That is why we wrote this article to give you an overview of the transition from software engineer to engineering manager. So let's get to it!

Software Engineering 92

Software Engineering Engineering Reporting Tools Feedback Software 92

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 95

Analytic Tools Research Software Feedback Software Customer Experience 95

The Product Coalition

MARCH 8, 2024

Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? This comprehensive guide empowers you to harness the power of digital transformation strategies, propelling your business toward a thriving future. What are digital transformation strategies?

Enterprise 123

Enterprise Research Software Feedback Software Strategy 123

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. Mark Frohnmayer is the Founder and CEO of Arcimoto.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Intercom, Inc.

MARCH 15, 2018

As a startup scales, the importance of infrastructure engineers simply can’t be overstated. They’re the ones making sure your app is secure, that uptime looks good, and that the rest of your engineering org has the right tools to build features your users need and want. The tenets of foundation engineering at Stripe.

Engineering 214

Engineering Feedback Software Onboarding KPIs Management 214

AB Tasty

AUGUST 7, 2024

This is meant to inspire customers to continue shopping and is part of an e-commerce product recommendation strategy. Ensuring relevant product recommendations for your e-commerce In e-commerce, product recommendations are displayed through recommendation “reco” engines.

Strategy 52

Strategy Customer Experience Customer Feedback Branding 52

Intercom, Inc.

AUGUST 15, 2018

On day one as Reddit’s new VP of Engineering, Nick Caldwell faced a dilemma. He had just spent 13 years at Microsoft, most recently as the head of 300 engineers. At Reddit, he led a team of 35 – none of whom knew how to manage other engineers. Building trust can be tough when you’re a new hire in a leadership position.

Engineering 141

Engineering Leadership CTO Coach Feedback Software 141

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael To build a successful product strategy, you must be willing to make tough choices that have a lasting impact and represent big moves. No choices = no product strategy. The north star was clear?—?enabling

Product Strategy 125

Product Strategy Strategy User Testing Weak Development Team 125

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Feedback Software 86

Feedback Software Analytic Tools Research Software User Testing 86

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 93

B2B User Testing Research Software Analytic Tools 93

ProductPlan

MAY 25, 2021

Product Strategy is Important. One of the most important roles of a product manager (PM) is setting the product strategy. The strategy, by way of a roadmap, is the document that drives team alignment. Consistency is why the strategy must exist and live in the minds of those who need to operationalize it.

Strategy 99

Strategy Weak Development Team User Testing Customer Experience 99

The Product Guy

JULY 30, 2024

Product-Led Growth (PLG) is a powerful strategy that has revolutionized the SaaS and tech industries. By placing the product at the center of the growth strategy, PLG drives customer acquisition, conversion, and retention through exceptional product experiences. This can reduce reliance on costly customer acquisition tactics.

Customer Feedback 74

Customer Feedback Data Visualization Customer Experience Onboarding KPIs 74

PMLesson's Ace the PM Interview

JULY 23, 2020

Software engineering levels are the road map that gets you to your career destination. Even so, the main benefit for you is that software engineering levels create a clear ladder of progression, and understanding the responsibilities and expectations for each level will help you to climb that ladder. Learn about new programs.

Software Engineering 75

Software Engineering Engineering Positioning Article 75

Intercom, Inc.

JANUARY 14, 2021

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. I’m an engineer and I think like an engineer, so I’m looking for frameworks and patterns.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

AUGUST 29, 2022

What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? Best practices for implementing it. Let’s get started.

Research Software 76

Research Software Engineering User Testing Marketing 76

PMLesson's Ace the PM Interview

MARCH 21, 2022

Trying to better understand the software engineer career path? Want to know what your next steps are as an engineer as you make your way to CTO? An engineering career can go in many different directions depending on your technical skill set and what you want out of a job. We've got your covered.

Software Engineering 52

Software Engineering Reporting Tools Fractional CTO CTO 52

Lenny Rachitsky

AUGUST 11, 2024

To improve vision and strategy: Acknowledge your personality type: If you are low in openness, recognize that big, abstract ideas may be challenging for you. Reverse engineer your desired outcome: Identify what you want to achieve (e.g. Use this feedback to refine future meetings.

Analytic Tools 75

Analytic Tools Feedback Software Research Software User Testing 75

Lenny Rachitsky

SEPTEMBER 26, 2024

She also led product and engineering teams at Google, working on search, identity, and privacy, and at A9.com, If you’re not excelling in your current position, you won’t get noticed for the next opportunity. Be bold, creative, and strategic in how you present and position your brand to maximize its impact.

User Testing 88

User Testing CTO Coach Analytic Tools Research Software 88

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Product Management University

APRIL 8, 2024

Here’s why this structure is so critical to a stronger leadership position. Taking the Lead on Market & Customer Knowledge The top-down strategies of your target customers are shaped by the dynamics of their industry as well as current technology trends. Short of corporate strategy roles, it’s not! On to strategy.

Leadership 148

Leadership Marketing Product Management Product Manager 148

Roy Madden

APRIL 4, 2022

The core of Feedly for Market Intelligence is an AI engine, called Leo, that automatically gathers, analyzes, and prioritizes intelligence from millions of sources in real-time. Meet Leo, Feedly’s AI Engine. Feedly’s AI Engine (Leo) automatically tags key market intelligence concepts. Market Intelligence. and apple.com).

Technical Review 78

Technical Review Engineering User Testing Artificial Inteligence 78

The Product Coalition

MAY 2, 2023

Just as teachers distill complex concepts for young minds, marketers can adopt a similar strategy to captivate their target audience. Turn Child Simplicity into Marketing Clarity You create a more effective marketing strategy by simplifying your messaging, identifying what sets you apart, and focusing on how you benefit people.

Customer Feedback 78

Customer Feedback Product Marketing Marketing Strategy 78

PMLesson's Ace the PM Interview

MAY 26, 2021

Are you thinking of becoming an engineering manager? That's why we wrote this article; to help candidates work through their process of writing an engineering manager's resume to impress all the hiring managers who see it. How Do Engineering Managers Define Their Role? They also represent engineering cross-functionally.

Engineering 52

Engineering Feedback Software Reporting Tools Management 52

BrainMates

NOVEMBER 22, 2022

5 Steps to Product Strategy. This is where a well-defined product strategy comes in handy. But having a product strategy is only half the battle. Ensuring key senior stakeholders support the strategy is the other half. Co-Create Strategy. Powered by Stakeholders. By SANDEEP GONDEKAR.

Product Strategy 59

Product Strategy Strategy Customer Experience Product Research 59

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 79

Research Software Analytic Tools Feedback Software User Testing 79

Userpilot

AUGUST 22, 2024

You Don’t Have a Prioritization Problem, You Have a Strategy Problem by Ant Murphy – sign up now! After graduation, he worked as a software engineer for around 3 years at different companies such as IMC Pacific and Macquarie Group. Strategy vs Roadmap: What’s the Difference? Ant Murphy’s newsletter.

Analytic Tools 80

Analytic Tools Feedback Software Data Visualization Customer Feedback 80

Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." Product Strategy = Company Strategy in this case.

User Testing 386

User Testing Data Visualization Research Software Feedback Software 386

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Userpilot

SEPTEMBER 4, 2023

And while each segmentation method has advantages, psychographic segmentation can truly turn your product into a growth engine. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 77

Product Research Data Visualization User Testing Research Software 77

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. Sounds simple, right? Not necessarily. What is SaaS marketing? What are SaaS best practices?

Feedback Software 103

Feedback Software User Testing Product Research Customer Experience 103

The Product Coalition

JUNE 15, 2020

And does focusing on a product-led growth strategy make you a Growth Product Manager? Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company. from engineering to sales and marketing?—?around A product-led growth strategy. The secret? It’s cheaper.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

Gainsight

SEPTEMBER 21, 2022

Digital Customer Success (DCS) is becoming table stakes, as SaaS organizations of all sizes look to their own customer base to build an efficient, durable growth engine that can withstand this market and position them for future success. . Learn how to implement your Digital Customer Success strategy.

Analytic Tools 52

Analytic Tools Customer Experience Engineering Data Visualization 52

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78