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Enterprise CS 101: Establishing Customer Success Quickly

Gainsight

In a world where SaaS and tech are transforming businesses with recurring revenue models and subscription-based products and services, even the most established enterprise players need to adapt. Ideally, customer success will be represented in the C-suite by a Chief Customer Officer (CCO), or an equivalent position. .

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Enterprise CS 401: Mature Your Foundational CS Strategies

Gainsight

Similarly, many enterprise organizations feel a sense of accomplishment once they have established a customer success team. CS Ops professionals, especially at the leadership level, are big picture thinkers who are intimately familiar with customer data and patterns, which they then turn into strategic ideas. And why not?

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Starter KPIs for B2B/Enterprise

Mironov Consulting

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Just as every organization needs a finance/accounting team that follows GAAP and tracks cashflow. But I find they don’t map well to enterprise companies.

B2B 118
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Product Strategy Depends on Company Strategy

Mironov Consulting

  Do Sales, Marketing, Finance, HR, Engineering, and Product know/have what they need to support the plan?  Let’s expand my December scenario: A mid-tier enterprise software company wants to grow 25%+ next year.    Did they have sufficient input?   Product management malpractice.  

Strategy 119
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485: How product managers can navigate “Big-Bet” transformations – with John Rossman

Product Innovation Educators

His expertise is on leadership for innovation and business transformation. His most recent book is Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era. Big Bets typically happen at the enterprise level but can happen at the team or product level. Today, it is not.

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Hiring Enterprise Sales Teams Ahead of Product/Market Fit

Mironov Consulting

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do. Here’s my gross simplification.

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In Scope for My Role?

Mironov Consulting

Something that comes up periodically in my product leadership coaching sessions: “As a Director or VP of Product, how do I get folks outside my immediate span of control to make improvements or do their jobs better or take my advice?”  With Sales leadership, it’s all about upcoming quarters.