Mixpanel

MAY 31, 2024

The answer to unlocking this is an event analytics data model. From star schema to event schema Unlike than BI tools, Mixpanel uses an event-based data model to enable its data views and analytics. Of course, you need an event schema on your data to make this all possible. Then we need an event name.

Data Visualization 40

Data Visualization Analytic Tools Events Reporting Tools 40

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.

Data Visualization 73

Data Visualization Product Research Research Software Analytic Tools 73

Iteratively Blog

APRIL 7, 2020

We decided to pen down our thoughts in this article to help illustrate the hits and misses of implicit versus explicit event tracking. Defining implicit and explicit event tracking. Before you go on to read about the pros and cons of implicit and explicit event tracking, let's take a step back and define the two.

Events 97

Events Data Visualization Analytic Tools Feedback Software 97

ProductPlan

AUGUST 10, 2021

In the past, Fest represented a biannual event where in-office and remote coworkers would convene for social and educational activities. Activities included presentations from customers to lightning talks where employees volunteer to present on a topic of passion and trivia at a local brewery, to name a few.

Naming 98

Naming Customer Feedback Customer Experience Finance 98

Alchemer Mobile

SEPTEMBER 28, 2023

Now you can schedule workflows and listen to virtually any enterprise system quickly and easily, creating an always-on feedback system By Justin Falk, Alchemer Product Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing In September, we released updates to the library of Alchemer Workflow Initiators.

Feedback Software 241

Feedback Software User Testing Customer Feedback Product Research 241

Good Product Manager

FEBRUARY 9, 2020

About Marketing and Sales Leaders Sales. Think of the best/worst marketing and sales leaders you ever worked with. I’m working on some research at Forrester/SiriusDecisions that focuses on what product/marketing/sales leaders do to hinder each other and how they can help each other be more effective. a) Many (most?)

Events 60

Events Leadership Marketing Product Management 60

Good Product Manager

FEBRUARY 9, 2020

About Marketing and Sales Leaders Sales. Think of the best/worst marketing and sales leaders you ever worked with. I’m working on some research at Forrester/SiriusDecisions that focuses on what product/marketing/sales leaders do to hinder each other and how they can help each other be more effective. a) Many (most?)

Events 60

Events Leadership Marketing Product Management 60

Userpilot

AUGUST 2, 2023

With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Whereas data-driven email marketing uses valuable customer data to send the right email at the right time to assist with your product’s growth. What is data-driven email marketing? Book a demo now.

Data Visualization 82

Data Visualization Analytic Tools Customer Experience User Testing 82

Product Talk

NOVEMBER 1, 2023

We’ll also keep updating this list as we hear about more events. If you know of product conferences that are not on the list and you think they should be, please send an email to conferences@producttalk.org. Are you looking for the 2023 Product Conferences list? Find it here.

Product Research 190

Product Research Artificial Inteligence Naming Research Software 190

Product Talk

NOVEMBER 11, 2020

Due to COVID-19, many of the events on our list had to shift to virtual events. Nevertheless, we are finding that conference organizers are getting better at offering compelling online events. Even though we may not be able to meet in person, we suspect many of these events will be worth checking out. An Event Apart.

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Product Research Software Review Naming Research Software 238

The Product Coalition

JULY 10, 2023

Uncover the tools available for effective consumer-generated marketing and learn how to utilize them in your own initiatives. In today’s highly saturated marketing environment, exorbitant marketing costs and big budgets are often required for effective promotion. What is consumer-generated marketing?

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User Testing Feedback Software Analytic Tools Data Visualization 81

Product Talk

NOVEMBER 2, 2022

We’ll also keep updating this list as we hear about more events. Growth Marketing SUMMIT. Product Marketing Summit | Singapore. Are you looking for the 2022 Product Conferences list? Find it here. January . ProductCon London: The Product Management Conference. London, UK. Leading Design. ProductWorld.

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Artificial Inteligence Product Research Naming Agile 184

Intercom, Inc.

JULY 31, 2019

With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. What is chatbot marketing? By using chatbots.

Marketing 177

Marketing User Testing Research Software Embedded Analytics 177

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share. Use email marketing campaigns to bring back inactive users.

Feedback Software 88

Feedback Software Analytic Tools Data Visualization Customer Feedback 88

freshtrax

AUGUST 12, 2021

In the beginning of July, I had an opportunity to speak at GlobalSaké’s 7th event of 2021, “Japan and Germany New Markets Entry Strategy ”, to share how important conducting research is prior to entering the Japanese market. Again, researching about Japan and the market space is important for market entry.

User Testing 105

User Testing Research Software Transportation Marketing 105

Userpilot

JUNE 5, 2024

It offers integrations with other marketing and support tools. Salesforce is a powerful CRM software with features for case management, self-service support , multi-channel engagement, and email marketing. Brevo (formerly Sendinblue) is a marketing and CRM tool. Custom event tracking. Checklists. Userpilot checklist.

Analytic Tools 88

Analytic Tools Feedback Software Research Software Reporting Tools 88

Userpilot

AUGUST 29, 2022

What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? One of their biggest target markets is weddings.

Research Software 79

Research Software Engineering User Testing Marketing 79

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. As well as the marketing channels you’re going to use and the potential tactics you can use to move prospects forward.

B2B 95

B2B Analytic Tools Feedback Software Data Visualization 95

Userpilot

MAY 14, 2024

However, event data isn’t included so you can’t use it for lead scoring or personalization in HubSpot. Thanks to the Hotjar integration, you gain granular insights into user behaviors through heatmaps , recordings, and surveys filtered by Mixpanel events. However, the sync is limited to the user object, not event data.

Data Visualization 99

Data Visualization Embedded Analytics Analytic Tools Feedback Software 99

Good Product Manager

MARCH 18, 2019

My SiriusDecisions colleague Cristina De Martini and I are looking at agile adoption — not just within product management, but across multiple functions/departments including marketing and sales. Product Management Events This Spring. Our big annual event (in Austin, TX this year!) Do they need names and pictures?

Events 74

Events Agile Product Research Product Management 74

Userpilot

FEBRUARY 25, 2024

Marketing funnels attract and engage, using metrics like visitors and click-through rates to track narrowing interest and effectiveness. Tag and name key funnel events to track interactions like page visits, enabling funnel analysis for optimization and conversion improvement. Core metrics for marketing funnel.

Data Visualization 90

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 90

Product Talk

NOVEMBER 3, 2021

We’ll also keep updating this list as we hear about more events. Growth Marketing SUMMIT. Are you looking for the 2021 Product Conferences list? Find it here. February . ProductWorld. Virtual and Oakland, CA. ProductCon. March . Interaction 22. ProductCamp Pittsburgh.

Artificial Inteligence 189

Artificial Inteligence Product Research Naming Workshop 189

Product Talk

DECEMBER 13, 2023

Thomas had some hesitations about defining these “copy events” as an outcome because it felt like too much of a blunt-force object or a traction metric. Now Thomas had a few potential outcomes—clue captures and copy events. Now they’re using copy events as their desired outcome and clue captures as a health metric.

Data Visualization 247

Data Visualization Analytic Tools Reporting Tools Technical Review 247

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing? Longer sales cycles.

Enterprise 90

Enterprise Strategy Marketing Outbound 90

Product Talk

NOVEMBER 13, 2019

We’ll also keep updating this list as we hear about more events. An Event Apart. An Event Apart. An Event Apart. For 2020, I haven’t decided which conferences I’ll be attending or presenting at, but I’ll update this post once that changes. Are you looking for the 2019 Product Conference list? London, UK.

Product Research 186

Product Research Naming Agile Research Software 186

The Product Coalition

FEBRUARY 27, 2023

These plans outline event names, triggers (when the event is fired), and any parameters associated with the event — like page names, item names, etc. Every event was properly captured and the naming made it easy for our product team to jump in. What we found was nothing short of spectacular.

Data Visualization 126

Data Visualization Customer Feedback Customer Experience Analytic Tools 126

Good Product Manager

MARCH 18, 2019

My SiriusDecisions colleague Cristina De Martini and I are looking at agile adoption — not just within product management, but across multiple functions/departments including marketing and sales. Product Management Events This Spring. Our big annual event (in Austin, TX this year!) Do they need names and pictures?

Events 60

Events Agile Product Research Product Management 60

Melissa Perri

DECEMBER 29, 2023

Back in the day, if you were a consultant or speaker and wanted to get noticed, you needed a book with a publisher's name on it. Writing a book isn't a shortcut to getting rich, and you shouldn't count on a windfall unless you're a big name with tons of fans. Publishers only help with marketing the absolute top books by celebrities.

Books 197

Books User Testing Customer Feedback Consulting 197

Intercom, Inc.

DECEMBER 6, 2019

Not that long ago, the notion that you could send a message straight into the pockets of millions of people, capturing their attention at the touch of a button, would have sounded like the stuff of a marketer’s dreams – but that’s exactly what push notifications offer. By nature, push notifications are brief and short-lived.

User Testing 138

User Testing Marketing Customer Experience Data Visualization 138

Userpilot

OCTOBER 15, 2021

There are seven types of product launch emails: product launch campaign, product launch email sequence, beta (early access) announcement email, new feature announcement email, pre-order announcement email, teaser email campaign, and event announcement email. This is a one time-email to tease someone into a future event. Here we go.

Feedback Software 86

Feedback Software Research Software Product launches User Testing 86

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing? million from 2010.

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Weak Development Team Development Marketing User Testing 52

Userpilot

MARCH 7, 2024

Inbound marketing funnel reports focus on the effectiveness of marketing efforts in attracting the interest of potential customers and turning them into leads. Outbound marketing funnel reports help organizations evaluate the impact of and refine their outbound processes, for example, cold emailing. Wondering about the name?

Data Visualization 86

Data Visualization Reporting Tools Analytic Tools Customer Experience 86

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Email marketing experiments. Analyze existing data.

Research Software 92

Research Software Feedback Software Analytic Tools Customer Experience 92

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Gainsight

JANUARY 8, 2019

Event Website. Event Website. Event Website. DX3 is Canada’s largest conference for marketers that showcases best practices and insights on all things digital marketing. Event Website. Event Website. Event Website. Ben Franklin once said, “An investment in knowledge pays the best interest.”

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Events Inbound Data Visualization B2B 45

Intercom, Inc.

JANUARY 25, 2022

Successful sales and marketing teams understand the most important element of the buyer’s journey – the person behind it. A great customer relationship management (CRM) platform is at the core of every marketing and sales team’s tech stack. then add contacts to sales and marketing workflows. Bad data costs companies in the U.S

Research Software 216

Research Software User Testing Artificial Inteligence Data Visualization 216