Finance Leadership Positioning Product Marketing 
Mind the Product
FEBRUARY 5, 2019
Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads.
Product Management University
JANUARY 23, 2017
This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description.
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Product Management University
JUNE 21, 2021
Understanding the market doesn’t mean understanding the market for your products. It means understanding the market, period. or horizontally (IT, Sales, finance, HR, etc.). That market information becomes the platform for all product, marketing, sales and customer success decisions and priorities.
Mironov Consulting
MAY 18, 2024
Something that comes up periodically in my product leadership coaching sessions: “As a Director or VP of Product, how do I get folks outside my immediate span of control to make improvements or do their jobs better or take my advice?” With Sales leadership, it’s all about upcoming quarters.
Product Management University
NOVEMBER 6, 2018
In order to consistently deliver solutions that are valuable enough to make customers measurably better at their business, product managers absolutely, positively have to know WHAT their target customers are trying to accomplish, WHY those business goals are important, WHAT’s stopping them and how success is measured.
Gainsight
DECEMBER 21, 2023
Now, the verdict is in, and everyone agrees that proactive Customer Success Managers (CSMs) are best positioned to drive value and deliver a better customer experience. Realities of an Early-Stage Company Customer Success is rarely formed in the earliest days of a new company; usually Product, Marketing, Sales, and Finance all come first.
The Product HQ
APRIL 20, 2024
Over time, potential product directors need to show an ability to lead the entire product team. On top of that, they need to show success in every product strategy they own. Excellent leadership skills, a fundamental understanding of product management, and a strong portfolio of success are the recipe for success.
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