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How to Develop a Strong Product Strategy in 2021

Userpilot

Defining your product strategy is the most important aspect of deciding to build something new. What is a product strategy? Discovery and Experimentation as Part of Product Strategy 5.Where Where to start – Product Discovery vs Product Strategy How Userpilot Helps. What is a product strategy?

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OKRs vs KPIs – Understanding Measurements for your SaaS Product

Userpilot

What are KPIs? KPI stands for key performance indicators , and they are a way for you to understand the performance against the key results that you have set. Let's tap into our examples again and look at how we might understand performance with a KPI example added: Real-world example: Objective: Reduce body fat %.

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From objectives to roadmap, the strategy behind product development?—?Part I: A data driven…

The Product Coalition

From objectives to roadmap, the strategy behind product development?—?Part Objectives key results (OKR) is a popular management strategy framework for defining and tracking objectives (goals) and their outcomes. one might say that Churn rate can be a KPI to consider for increasing your app user base). What are OKRs?

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How Champion Improved All Key Metrics by Using Data Insights

The Product Coalition

Fueled by product insights and strategy, the work exceeded every key metric. Certainly this set us on the correct path, but unless we action on these insights to a valuable piece of strategy, and action that strategy to process and design, all is for naught. However, data insights don’t get us all the way.

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The Three True-North Metrics that Your Product and Business Need

The Product Coalition

In practice companies struggle with settling for just one top KPI, and with good reason. North Star Metric, One Metric, top business KPI?—?are these are the familiar Key Performance Indicators (KPIs): Revenue, Net Income, Paying Customers, Active users, etc. In healthy companies the NSM and the top KPI are highly correlated?—?they

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The Dark Side of Product KPIs

The Product Coalition

Why can data generated KPIs limit your product? Product KPI is defined so we can measure how well the new feature works or resolve an AB testing. That’s why it is only natural that when we come to set the KPI for a new product or feature, we start by looking at the data. That helps us to define the product KPI.

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How Vidyard uncovered a multimillion-dollar growth lever by moving downmarket

Intercom, Inc.

Instead of capturing small businesses and then trying to upgrade them to paid plans, the video hosting and analysis startup attracted larger companies, then worked backwards. This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. Michael calls this strategy “reverse freemium.”